REACHING CHARLOTTE, MECKLENBURG, NC
This location has been identified as one of the top areas in North Carolina in need of new churches.  This report has been written to assist you in gaining an understanding of where God has gathered concentrations of people in need of Him in order that your church can focus your efforts and resources where He is at work and the need is greatest.  May this report assist your church in hearing God’s invitation to join Him where He is calling.

During the night a vision appeared to Paul: a Macedonian man was standing and pleading with him, "Cross over to Macedonia and help us!"  After he had seen the vision, we immediately made efforts to set out for Macedonia, concluding that God had called us to evangelize them.  Acts 10:9-10

LOCATION SUMMARY
The table below identifies the center of the smallest ring in the map above.  The location data provides various types of identification to better describe the location.  The GIS data can be used to map the location in Google maps or Google Earth.

Central Street Address	7021-7101 Old Dairy Ln	GIS Latitude	35.148570	
Subdivision		GIS Longitude	-80.822200	
Zip Code	28211	Sitescape Category	Suburbscape	
State Region	Region 6:  Central Piedmont	Sitescape Group	Medium Suburbs	

POPULATION & HOUSEHOLD BAND COMPOSITION
Below are listed the total number of people and the total number of households corresponding to each of the 3 bands indicated on the map.

CATEGORY	COUNTY	0-1.5 MILES	1.5-3 MILES	3-7 MILES	
2010 Population	937,663	18,780	58,532	340,501	
2010 Households	366,792	8,641	25,497	138,209	
2010 Group Quarters	18,010	128	994	7,985	

TOP COMMUNITY TYPES
The largest type of community within this area is affluent, white-collar families. Approximately 5593 households within the 0-1.5 mile band as indicated on the map fall into this description.

COMMUNITY	0-1.5 MI BAND	HHLDS	PERCENT	
Upscale Communities	Affluent, White-collar Families	5,593	64.74%	
Aspiring Communities	Young Singles / Aspiring-Multihousing	1,907	22.07%	
Mainstay Communities	Established, Diverse Households	1,137	13.16%	

TOP LIFESTYLE SEGMENTS
The largest type of lifestyle within this area is the Professional Urbanites segment. Approximately 825 households within the 0-1.5 mile band as indicated on the map fall into this description.

LIFESTYLE	DESCRIPTOR	HHLDS	PERCENT	
Professional Urbanites
(72.30% unreached)	An upper-middle-class retirement oasis in the metropolitan sprawl containing very active empty nesting couples and older singles 	825	9.55%	
Upscale Suburbia
(83.33% unreached)	A portrait of pleasant living, consisting of affluent, middle-aged empty nesting couples and singles in established suburban neighbourhoods	805	9.32%	
Status Conscious Consumers
(70.14% unreached)	Middle-aged Baby Boomer households living in suburban neighborhoods within a manageable commute to well-paying city jobs	598	6.92%	

EVANGELSCAPE: SPIRITUAL INDICATORS
The numbers in this segment communicate the most compelling reasons why this community needs churches and believers to intercede in missional prayer and activity.  This community needs eternal transformation that only comes by way of the gospel and the working of the Holy Spirit.

SPIRITUALITY INDICATOR	COUNTY HHLDS	COUNTY %	BAND HHLDS	BAND %	
Unreached	261,034	71.17%	6,583	76.18%	
Religious but NOT Evangelical	70,896	19.33%	1,654	19.14%	
Spiritual but NOT Evangelical	39,966	10.9%	1,160	13.43%	
Non-Evangelical but NOT Interested	150,766	41.1%	3,768	43.61%	

CHURCHSCAPE: SPIRITUAL INDICATORS
The indicators below reveal a snapshot of the extent of evangelical presence in the focus community.  The last item in this section reveals how many churches are needed in order to have a minimum of one church for every 2000 hhlds (4000 –5000 people).

SPIRITUALITY INDICATOR	COUNTY	COUNTY %	3 MI RING	RING %	
Active Evangelical HHlds	46,416	13%	3,935	12%	
Inactive Evangelical HHlds	59,342	16%	5,031	15%	
# New Churches Needed	35	14	

MISSIONSCAPE: CULTURAL BRIDGES
Cultural bridges are those characteristics that could be used to build relationships with people in the lifestyle group. Various activities, interests, or opinions represented among the consumer behavior characteristics of the lifestyle group offer ways for believers to build relationships with people in the lifestyle group and through that relationship impact them for Christ.

CULTURAL BRIDGE	#HHlds	%HHlds	
Home Personal Computer-HH Own	7,509	87%	
Family Restaurants/Steak Houses-Visit Any	6,908	80%	
First Aid BandAid/Topical Antibiotic Remedies (Non-Prescription) Use	6,652	77%	
Movies-Attended Movie In Last 6 Months	6,630	77%	
Fast Food/Drive-In Restaurant-Visit Any	6,629	77%	
HH Uses Computer For Internet/E-mail	6,475	75%	
Important To Respect Customs And Beliefs	6,292	73%	

This mission site is located in the Region 6:  Central Piedmont of the Baptist State Convention of North Carolina.  For more information about this need, contact:  Shirley Sells (ssells@ncbaptist.org)