REACHING CHARLOTTE, MECKLENBURG, NC
This location has been identified as one of the top areas in North Carolina in need of new churches.  This report has been written to assist you in gaining an understanding of where God has gathered concentrations of people in need of Him in order that your church can focus your efforts and resources where He is at work and the need is greatest.  May this report assist your church in hearing God’s invitation to join Him where He is calling.

During the night a vision appeared to Paul: a Macedonian man was standing and pleading with him, "Cross over to Macedonia and help us!"  After he had seen the vision, we immediately made efforts to set out for Macedonia, concluding that God had called us to evangelize them.  Acts 10:9-10

LOCATION SUMMARY
The table below identifies the center of the smallest ring in the map above.  The location data provides various types of identification to better describe the location.  The GIS data can be used to map the location in Google maps or Google Earth.

Central Street Address	4407 Sequoia Red Ln	GIS Latitude	35.102860	
Subdivision		GIS Longitude	-80.801760	
Zip Code	28226	Sitescape Category	Suburbscape	
State Region	Region 6:  Central Piedmont	Sitescape Group	Medium Suburbs	

POPULATION & HOUSEHOLD BAND COMPOSITION
Below are listed the total number of people and the total number of households corresponding to each of the 3 bands indicated on the map.

CATEGORY	COUNTY	0-1.5 MILES	1.5-3 MILES	3-7 MILES	
2010 Population	937,663	15,322	55,152	282,556	
2010 Households	366,792	5,830	22,290	112,472	
2010 Group Quarters	18,010	48	335	2,491	

TOP COMMUNITY TYPES
The largest type of community within this area is affluent, white-collar families. Approximately 5341 households within the 0-1.5 mile band as indicated on the map fall into this description.

COMMUNITY	0-1.5 MI BAND	HHLDS	PERCENT	
Upscale Communities	Affluent, White-collar Families	5,341	91.63%	
Aspiring Communities	Young Singles / Aspiring-Multihousing	295	5.06%	
Mainstay Communities	Established, Diverse Households	193	3.31%	

TOP LIFESTYLE SEGMENTS
The largest type of lifestyle within this area is the America's Wealthiest segment. Approximately 747 households within the 0-1.5 mile band as indicated on the map fall into this description.

LIFESTYLE	DESCRIPTOR	HHLDS	PERCENT	
America's Wealthiest
(80.25% unreached)	The nation's most wealthy households are financially secure with expensive tastes, living the most luxurious of lifestyles in the most affluent and exclusive communities	747	12.81%	
Urban Commuter Fam.
(67.14% unreached)	Upscale, college educated Baby Boomer families and couples living in comfortable, single detached homes in city neighborhoods on the metropolitan fringe	592	10.15%	
Status Conscious Consumers
(70.14% unreached)	Middle-aged Baby Boomer households living in suburban neighborhoods within a manageable commute to well-paying city jobs	446	7.65%	

EVANGELSCAPE: SPIRITUAL INDICATORS
The numbers in this segment communicate the most compelling reasons why this community needs churches and believers to intercede in missional prayer and activity.  This community needs eternal transformation that only comes by way of the gospel and the working of the Holy Spirit.

SPIRITUALITY INDICATOR	COUNTY HHLDS	COUNTY %	BAND HHLDS	BAND %	
Unreached	261,034	71.17%	4,185	71.78%	
Religious but NOT Evangelical	70,896	19.33%	1,025	17.59%	
Spiritual but NOT Evangelical	39,966	10.9%	649	11.14%	
Non-Evangelical but NOT Interested	150,766	41.1%	2,510	43.06%	

CHURCHSCAPE: SPIRITUAL INDICATORS
The indicators below reveal a snapshot of the extent of evangelical presence in the focus community.  The last item in this section reveals how many churches are needed in order to have a minimum of one church for every 2000 hhlds (4000 –5000 people).

SPIRITUALITY INDICATOR	COUNTY	COUNTY %	3 MI RING	RING %	
Active Evangelical HHlds	46,416	13%	3,334	12%	
Inactive Evangelical HHlds	59,342	16%	4,263	15%	
# New Churches Needed	35	12	

MISSIONSCAPE: CULTURAL BRIDGES
Cultural bridges are those characteristics that could be used to build relationships with people in the lifestyle group. Various activities, interests, or opinions represented among the consumer behavior characteristics of the lifestyle group offer ways for believers to build relationships with people in the lifestyle group and through that relationship impact them for Christ.

CULTURAL BRIDGE	#HHlds	%HHlds	
Home Personal Computer-HH Own	5,287	91%	
Family Restaurants/Steak Houses-Visit Any	5,034	86%	
Fast Food/Drive-In Restaurant-Visit Any	4,842	83%	
First Aid BandAid/Topical Antibiotic Remedies (Non-Prescription) Use	4,615	79%	
HH Uses Computer For Internet/E-mail	4,581	79%	
Important To Respect Customs And Beliefs	4,427	76%	
Movies-Attended Movie In Last 6 Months	4,426	76%	

This mission site is located in the Region 6:  Central Piedmont of the Baptist State Convention of North Carolina.  For more information about this need, contact:  Shirley Sells (ssells@ncbaptist.org)