REACHING CHARLOTTE, MECKLENBURG, NC
This location has been identified as one of the top areas in North Carolina in need of new churches.  This report has been written to assist you in gaining an understanding of where God has gathered concentrations of people in need of Him in order that your church can focus your efforts and resources where He is at work and the need is greatest.  May this report assist your church in hearing God’s invitation to join Him where He is calling.

During the night a vision appeared to Paul: a Macedonian man was standing and pleading with him, "Cross over to Macedonia and help us!"  After he had seen the vision, we immediately made efforts to set out for Macedonia, concluding that God had called us to evangelize them.  Acts 10:9-10

LOCATION SUMMARY
The table below identifies the center of the smallest ring in the map above.  The location data provides various types of identification to better describe the location.  The GIS data can be used to map the location in Google maps or Google Earth.

Central Street Address	4916-4998 Stoney Trace Dr	GIS Latitude	35.178840	
Subdivision		GIS Longitude	-80.707680	
Zip Code	28227	Sitescape Category	Suburbscape	
State Region	Region 6:  Central Piedmont	Sitescape Group	Medium Suburbs	

POPULATION & HOUSEHOLD BAND COMPOSITION
Below are listed the total number of people and the total number of households corresponding to each of the 3 bands indicated on the map.

CATEGORY	COUNTY	0-1.5 MILES	1.5-3 MILES	3-7 MILES	
2010 Population	937,663	19,689	56,037	237,542	
2010 Households	366,792	7,400	22,913	92,816	
2010 Group Quarters	18,010	85	264	3,378	

TOP COMMUNITY TYPES
The largest type of community within this area is affluent, white-collar families. Approximately 4206 households within the 0-1.5 mile band as indicated on the map fall into this description.

COMMUNITY	0-1.5 MI BAND	HHLDS	PERCENT	
Upscale Communities	Affluent, White-collar Families	4,206	56.84%	
Aspiring Communities	Young Singles / Aspiring-Multihousing	1,590	21.49%	
Working Communities	Blue-collar, Working Families	1,135	15.34%	

TOP LIFESTYLE SEGMENTS
The largest type of lifestyle within this area is the Successful Urban Sprawl segment. Approximately 970 households within the 0-1.5 mile band as indicated on the map fall into this description.

LIFESTYLE	DESCRIPTOR	HHLDS	PERCENT	
Successful Urban Sprawl
(75.11% unreached)	Middle-age, married couples with children who enjoy an upscale life far from the downtown hustle of city living	970	13.11%	
New Suburbia Fam.
(67.50% unreached)	Young, affluent working couples with pre-school children concentrated in fast-growing, metro fringe communities	950	12.84%	
2nd Generation Success
(73.84% unreached)	Upper-middle-class and large multi-ethnic households working in white and blue-collar jobs within metro fringe communities	737	9.96%	

EVANGELSCAPE: SPIRITUAL INDICATORS
The numbers in this segment communicate the most compelling reasons why this community needs churches and believers to intercede in missional prayer and activity.  This community needs eternal transformation that only comes by way of the gospel and the working of the Holy Spirit.

SPIRITUALITY INDICATOR	COUNTY HHLDS	COUNTY %	BAND HHLDS	BAND %	
Unreached	261,034	71.17%	5,207	70.36%	
Religious but NOT Evangelical	70,896	19.33%	1,324	17.9%	
Spiritual but NOT Evangelical	39,966	10.9%	744	10.06%	
Non-Evangelical but NOT Interested	150,766	41.1%	3,138	42.41%	

CHURCHSCAPE: SPIRITUAL INDICATORS
The indicators below reveal a snapshot of the extent of evangelical presence in the focus community.  The last item in this section reveals how many churches are needed in order to have a minimum of one church for every 2000 hhlds (4000 –5000 people).

SPIRITUALITY INDICATOR	COUNTY	COUNTY %	3 MI RING	RING %	
Active Evangelical HHlds	46,416	13%	3,892	13%	
Inactive Evangelical HHlds	59,342	16%	4,976	16%	
# New Churches Needed	35	3	

MISSIONSCAPE: CULTURAL BRIDGES
Cultural bridges are those characteristics that could be used to build relationships with people in the lifestyle group. Various activities, interests, or opinions represented among the consumer behavior characteristics of the lifestyle group offer ways for believers to build relationships with people in the lifestyle group and through that relationship impact them for Christ.

CULTURAL BRIDGE	#HHlds	%HHlds	
Fast Food/Drive-In Restaurant-Visit Any	6,392	86%	
Family Restaurants/Steak Houses-Visit Any	6,281	85%	
Home Personal Computer-HH Own	6,052	82%	
First Aid BandAid/Topical Antibiotic Remedies (Non-Prescription) Use	5,413	73%	
Movies-Attended Movie In Last 6 Months	5,153	70%	
Listening To Music	5,129	69%	
Important To Respect Customs And Beliefs	4,952	67%	

This mission site is located in the Region 6:  Central Piedmont of the Baptist State Convention of North Carolina.  For more information about this need, contact:  Shirley Sells (ssells@ncbaptist.org)