REACHING ALBEMARLE, STANLY, NC
This location has been identified as one of the top areas in North Carolina in need of new churches.  This report has been written to assist you in gaining an understanding of where God has gathered concentrations of people in need of Him in order that your church can focus your efforts and resources where He is at work and the need is greatest.  May this report assist your church in hearing God’s invitation to join Him where He is calling.

During the night a vision appeared to Paul: a Macedonian man was standing and pleading with him, "Cross over to Macedonia and help us!"  After he had seen the vision, we immediately made efforts to set out for Macedonia, concluding that God had called us to evangelize them.  Acts 10:9-10

LOCATION SUMMARY
The table below identifies the center of the smallest ring in the map above.  The location data provides various types of identification to better describe the location.  The GIS data can be used to map the location in Google maps or Google Earth.

Central Street Address	441 Montgomery Ave	GIS Latitude	35.355600	
Subdivision		GIS Longitude	-80.191280	
Zip Code	28001	Sitescape Category	Townscape	
State Region	Region 6:  Central Piedmont	Sitescape Group	Medium Towns	

POPULATION & HOUSEHOLD BAND COMPOSITION
Below are listed the total number of people and the total number of households corresponding to each of the 3 bands indicated on the map.

CATEGORY	COUNTY	0-3 MILES	3-7 MILES	7-10 MILES	
2010 Population	60,099	17,245	14,532	12,881	
2010 Households	22,578	6,754	5,265	4,981	
2010 Group Quarters	2,084	651	967	3	

TOP COMMUNITY TYPES
The largest type of community within this area is blue-collar, working families. Approximately 2572 households within the 0-3 mile band as indicated on the map fall into this description.

COMMUNITY	0-3 MI BAND	HHLDS	PERCENT	
Working Communities	Blue-collar, Working Families	2,572	38.09%	
Urban Communities	High Density, Inner-city Neighborhoods	1,588	23.52%	
Upscale Communities	Affluent, White-collar Families	923	13.67%	

TOP LIFESTYLE SEGMENTS
The largest type of lifestyle within this area is the Urban Commuter Fam. segment. Approximately 720 households within the 0-3 mile band as indicated on the map fall into this description.

LIFESTYLE	DESCRIPTOR	HHLDS	PERCENT	
Urban Commuter Fam.
(67.14% unreached)	Upscale, college educated Baby Boomer families and couples living in comfortable, single detached homes in city neighborhoods on the metropolitan fringe	720	10.66%	
Minority Metro Communities
(74.06% unreached)	Concentrated in inner-ring suburbs, these married couples and single-parent minorities earn above-average incomes from a mix of service industry and white-collar jobs in transportation, health care, education and public administration 	633	9.37%	
Grass-Roots Living
(69.62% unreached)	Less educated, racially diverse mix of middle-aged couples, families and singles living in lower-middle-class rural villages and aging industrial towns throughout the Midwest and South 	619	9.16%	

EVANGELSCAPE: SPIRITUAL INDICATORS
The numbers in this segment communicate the most compelling reasons why this community needs churches and believers to intercede in missional prayer and activity.  This community needs eternal transformation that only comes by way of the gospel and the working of the Holy Spirit.

SPIRITUALITY INDICATOR	COUNTY HHLDS	COUNTY %	BAND HHLDS	BAND %	
Unreached	14,792	65.51%	4,605	68.18%	
Religious but NOT Evangelical	3,510	15.55%	1,288	19.06%	
Spiritual but NOT Evangelical	2,335	10.34%	616	9.12%	
Non-Evangelical but NOT Interested	9,012	39.92%	2,762	40.89%	

CHURCHSCAPE: SPIRITUAL INDICATORS
The indicators below reveal a snapshot of the extent of evangelical presence in the focus community.  The last item in this section reveals how many churches are needed in order to have a minimum of one church for every 2000 hhlds (4000 –5000 people).

SPIRITUALITY INDICATOR	COUNTY	COUNTY %	3 MI RING	RING %	
Active Evangelical HHlds	4,394	19%	1,212	18%	
Inactive Evangelical HHlds	3,393	15%	936	14%	
# New Churches Needed	0	0	

MISSIONSCAPE: CULTURAL BRIDGES
Cultural bridges are those characteristics that could be used to build relationships with people in the lifestyle group. Various activities, interests, or opinions represented among the consumer behavior characteristics of the lifestyle group offer ways for believers to build relationships with people in the lifestyle group and through that relationship impact them for Christ.

CULTURAL BRIDGE	#HHlds	%HHlds	
Fast Food/Drive-In Restaurant-Visit Any	5,830	86%	
Family Restaurants/Steak Houses-Visit Any	5,357	79%	
Home Personal Computer-HH Own	4,940	73%	
First Aid BandAid/Topical Antibiotic Remedies (Non-Prescription) Use	4,828	71%	
Ailments Last Yr-Any Ailment	4,647	69%	
Listening To Music	4,477	66%	
Movies-Attended Movie In Last 6 Months	4,358	65%	

This mission site is located in the Region 6:  Central Piedmont of the Baptist State Convention of North Carolina.  For more information about this need, contact:  Shirley Sells (ssells@ncbaptist.org)