REACHING NORWOOD, STANLY, NC
This location has been identified as one of the top areas in North Carolina in need of new churches.  This report has been written to assist you in gaining an understanding of where God has gathered concentrations of people in need of Him in order that your church can focus your efforts and resources where He is at work and the need is greatest.  May this report assist your church in hearing God’s invitation to join Him where He is calling.

During the night a vision appeared to Paul: a Macedonian man was standing and pleading with him, "Cross over to Macedonia and help us!"  After he had seen the vision, we immediately made efforts to set out for Macedonia, concluding that God had called us to evangelize them.  Acts 10:9-10

LOCATION SUMMARY
The table below identifies the center of the smallest ring in the map above.  The location data provides various types of identification to better describe the location.  The GIS data can be used to map the location in Google maps or Google Earth.

Central Street Address	500-598 State Road 1740	GIS Latitude	35.231970	
Subdivision		GIS Longitude	-80.120310	
Zip Code	28128	Sitescape Category	Townscape	
State Region	Region 6:  Central Piedmont	Sitescape Group	Small Towns	

POPULATION & HOUSEHOLD BAND COMPOSITION
Below are listed the total number of people and the total number of households corresponding to each of the 3 bands indicated on the map.

CATEGORY	COUNTY	0-3 MILES	3-7 MILES	7-10 MILES	
2010 Population	60,099	5,431	7,987	18,877	
2010 Households	22,578	2,173	3,021	7,353	
2010 Group Quarters	2,084	3	59	403	

TOP COMMUNITY TYPES
The largest type of community within this area is young singles / aspiring-multihousing. Approximately 528 households within the 0-3 mile band as indicated on the map fall into this description.

COMMUNITY	0-3 MI BAND	HHLDS	PERCENT	
Aspiring Communities	Young Singles / Aspiring-Multihousing	528	24.31%	
Working Communities	Blue-collar, Working Families	510	23.48%	
Upscale Communities	Affluent, White-collar Families	475	21.87%	

TOP LIFESTYLE SEGMENTS
The largest type of lifestyle within this area is the Minority Metro Communities segment. Approximately 528 households within the 0-3 mile band as indicated on the map fall into this description.

LIFESTYLE	DESCRIPTOR	HHLDS	PERCENT	
Minority Metro Communities
(74.06% unreached)	Concentrated in inner-ring suburbs, these married couples and single-parent minorities earn above-average incomes from a mix of service industry and white-collar jobs in transportation, health care, education and public administration 	528	24.3%	
Steadfast Conservative
(68.53% unreached)	Home to high-school educated mature singles and couples living in middle-class urban blue-collar neighborhoods  	310	14.27%	
Small Town Success
(69.25% unreached)	White-collar, college educated, middle-aged working couples living in newly developed subdivisions outside the nation's beltways	247	11.37%	

EVANGELSCAPE: SPIRITUAL INDICATORS
The numbers in this segment communicate the most compelling reasons why this community needs churches and believers to intercede in missional prayer and activity.  This community needs eternal transformation that only comes by way of the gospel and the working of the Holy Spirit.

SPIRITUALITY INDICATOR	COUNTY HHLDS	COUNTY %	BAND HHLDS	BAND %	
Unreached	14,792	65.51%	1,483	68.26%	
Religious but NOT Evangelical	3,510	15.55%	395	18.17%	
Spiritual but NOT Evangelical	2,335	10.34%	233	10.73%	
Non-Evangelical but NOT Interested	9,012	39.92%	859	39.51%	

CHURCHSCAPE: SPIRITUAL INDICATORS
The indicators below reveal a snapshot of the extent of evangelical presence in the focus community.  The last item in this section reveals how many churches are needed in order to have a minimum of one church for every 2000 hhlds (4000 –5000 people).

SPIRITUALITY INDICATOR	COUNTY	COUNTY %	3 MI RING	RING %	
Active Evangelical HHlds	4,394	19%	389	18%	
Inactive Evangelical HHlds	3,393	15%	300	14%	
# New Churches Needed	0	0	

MISSIONSCAPE: CULTURAL BRIDGES
Cultural bridges are those characteristics that could be used to build relationships with people in the lifestyle group. Various activities, interests, or opinions represented among the consumer behavior characteristics of the lifestyle group offer ways for believers to build relationships with people in the lifestyle group and through that relationship impact them for Christ.

CULTURAL BRIDGE	#HHlds	%HHlds	
Fast Food/Drive-In Restaurant-Visit Any	1,897	87%	
Family Restaurants/Steak Houses-Visit Any	1,829	84%	
Home Personal Computer-HH Own	1,684	77%	
First Aid BandAid/Topical Antibiotic Remedies (Non-Prescription) Use	1,609	74%	
Ailments Last Yr-Any Ailment	1,520	70%	
Listening To Music	1,475	68%	
Like To Have Circle Of Close Friends	1,416	65%	

This mission site is located in the Region 6:  Central Piedmont of the Baptist State Convention of North Carolina.  For more information about this need, contact:  Shirley Sells (ssells@ncbaptist.org)