REACHING INDIAN TRAIL, UNION, NC
This location has been identified as one of the top areas in North Carolina in need of new churches.  This report has been written to assist you in gaining an understanding of where God has gathered concentrations of people in need of Him in order that your church can focus your efforts and resources where He is at work and the need is greatest.  May this report assist your church in hearing God’s invitation to join Him where He is calling.

During the night a vision appeared to Paul: a Macedonian man was standing and pleading with him, "Cross over to Macedonia and help us!"  After he had seen the vision, we immediately made efforts to set out for Macedonia, concluding that God had called us to evangelize them.  Acts 10:9-10

LOCATION SUMMARY
The table below identifies the center of the smallest ring in the map above.  The location data provides various types of identification to better describe the location.  The GIS data can be used to map the location in Google maps or Google Earth.

Central Street Address	1101-1199 Earl Duncan Rd	GIS Latitude	35.140560	
Subdivision		GIS Longitude	-80.562570	
Zip Code	28079	Sitescape Category	Townscape	
State Region	Region 6:  Central Piedmont	Sitescape Group	Small Towns	

POPULATION & HOUSEHOLD BAND COMPOSITION
Below are listed the total number of people and the total number of households corresponding to each of the 3 bands indicated on the map.

CATEGORY	COUNTY	0-3 MILES	3-7 MILES	7-10 MILES	
2010 Population	205,727	5,757	60,790	120,473	
2010 Households	67,525	1,966	21,121	43,874	
2010 Group Quarters	2,756	0	221	605	

TOP COMMUNITY TYPES
The largest type of community within this area is affluent, white-collar families. Approximately 920 households within the 0-3 mile band as indicated on the map fall into this description.

COMMUNITY	0-3 MI BAND	HHLDS	PERCENT	
Upscale Communities	Affluent, White-collar Families	920	46.8%	
Mainstay Communities	Established, Diverse Households	854	43.44%	
Aspiring Communities	Young Singles / Aspiring-Multihousing	129	6.56%	

TOP LIFESTYLE SEGMENTS
The largest type of lifestyle within this area is the Prime Middle America segment. Approximately 610 households within the 0-3 mile band as indicated on the map fall into this description.

LIFESTYLE	DESCRIPTOR	HHLDS	PERCENT	
Prime Middle America
(65.13% unreached)	A mix of young, upper-middle-class couples and families living in both small towns and mid-sized cities working in well paying white-collar and blue-collar jobs	610	31.03%	
Small Town Success
(69.25% unreached)	White-collar, college educated, middle-aged working couples living in newly developed subdivisions outside the nation's beltways	377	19.18%	
Urban Commuter Fam.
(67.14% unreached)	Upscale, college educated Baby Boomer families and couples living in comfortable, single detached homes in city neighborhoods on the metropolitan fringe	367	18.67%	

EVANGELSCAPE: SPIRITUAL INDICATORS
The numbers in this segment communicate the most compelling reasons why this community needs churches and believers to intercede in missional prayer and activity.  This community needs eternal transformation that only comes by way of the gospel and the working of the Holy Spirit.

SPIRITUALITY INDICATOR	COUNTY HHLDS	COUNTY %	BAND HHLDS	BAND %	
Unreached	45,502	67.39%	1,325	67.37%	
Religious but NOT Evangelical	10,116	14.98%	285	14.5%	
Spiritual but NOT Evangelical	8,178	12.11%	246	12.53%	
Non-Evangelical but NOT Interested	27,243	40.34%	793	40.34%	

CHURCHSCAPE: SPIRITUAL INDICATORS
The indicators below reveal a snapshot of the extent of evangelical presence in the focus community.  The last item in this section reveals how many churches are needed in order to have a minimum of one church for every 2000 hhlds (4000 –5000 people).

SPIRITUALITY INDICATOR	COUNTY	COUNTY %	3 MI RING	RING %	
Active Evangelical HHlds	11,047	16%	322	16%	
Inactive Evangelical HHlds	10,977	16%	320	16%	
# New Churches Needed	0	0	

MISSIONSCAPE: CULTURAL BRIDGES
Cultural bridges are those characteristics that could be used to build relationships with people in the lifestyle group. Various activities, interests, or opinions represented among the consumer behavior characteristics of the lifestyle group offer ways for believers to build relationships with people in the lifestyle group and through that relationship impact them for Christ.

CULTURAL BRIDGE	#HHlds	%HHlds	
Family Restaurants/Steak Houses-Visit Any	1,739	88%	
Fast Food/Drive-In Restaurant-Visit Any	1,736	88%	
Home Personal Computer-HH Own	1,689	86%	
First Aid BandAid/Topical Antibiotic Remedies (Non-Prescription) Use	1,504	77%	
HH Uses Computer For Internet/E-mail	1,445	74%	
Important To Respect Customs And Beliefs	1,417	72%	
Movies-Attended Movie In Last 6 Months	1,396	71%	

This mission site is located in the Region 6:  Central Piedmont of the Baptist State Convention of North Carolina.  For more information about this need, contact:  Shirley Sells (ssells@ncbaptist.org)