REACHING NEWLAND, AVERY, NC
This location has been identified as one of the top areas in North Carolina in need of new churches.  This report has been written to assist you in gaining an understanding of where God has gathered concentrations of people in need of Him in order that your church can focus your efforts and resources where He is at work and the need is greatest.  May this report assist your church in hearing God’s invitation to join Him where He is calling.

During the night a vision appeared to Paul: a Macedonian man was standing and pleading with him, "Cross over to Macedonia and help us!"  After he had seen the vision, we immediately made efforts to set out for Macedonia, concluding that God had called us to evangelize them.  Acts 10:9-10

LOCATION SUMMARY
The table below identifies the center of the smallest ring in the map above.  The location data provides various types of identification to better describe the location.  The GIS data can be used to map the location in Google maps or Google Earth.

Central Street Address	2216-2298 Old Toe River Rd	GIS Latitude	36.095570	
Subdivision		GIS Longitude	-81.959110	
Zip Code	28657	Sitescape Category	Townscape	
State Region	Region 7:  Northwest	Sitescape Group	Small Towns	

POPULATION & HOUSEHOLD BAND COMPOSITION
Below are listed the total number of people and the total number of households corresponding to each of the 3 bands indicated on the map.

CATEGORY	COUNTY	0-3 MILES	3-7 MILES	7-10 MILES	
2010 Population	17,982	2,807	10,760	8,746	
2010 Households	7,667	1,412	4,987	3,562	
2010 Group Quarters	2,671	14	694	886	

TOP COMMUNITY TYPES
The largest type of community within this area is rural, agri. & mining families. Approximately 761 households within the 0-3 mile band as indicated on the map fall into this description.

COMMUNITY	0-3 MI BAND	HHLDS	PERCENT	
Country Communities	Rural, Agri. & Mining Families	761	53.86%	
Working Communities	Blue-collar, Working Families	436	30.86%	
Urban Communities	High Density, Inner-city Neighborhoods	165	11.68%	

TOP LIFESTYLE SEGMENTS
The largest type of lifestyle within this area is the Steadfast Conservative segment. Approximately 427 households within the 0-3 mile band as indicated on the map fall into this description.

LIFESTYLE	DESCRIPTOR	HHLDS	PERCENT	
Steadfast Conservative
(68.53% unreached)	Home to high-school educated mature singles and couples living in middle-class urban blue-collar neighborhoods  	427	30.24%	
Hardy Rural Fam.
(60.86% unreached)	Predominantly middle-class, older Americans living rustic lifestyles in older single-family houses and mobile homes located in tiny towns and isolated villages 	318	22.52%	
Coal & Crops
(61.02% unreached)	Rural, low-income families and singles living in small, racially mixed hamlets in sparsely populated areas working in mining and farming jobs throughout the Midwest and South	193	13.67%	

EVANGELSCAPE: SPIRITUAL INDICATORS
The numbers in this segment communicate the most compelling reasons why this community needs churches and believers to intercede in missional prayer and activity.  This community needs eternal transformation that only comes by way of the gospel and the working of the Holy Spirit.

SPIRITUALITY INDICATOR	COUNTY HHLDS	COUNTY %	BAND HHLDS	BAND %	
Unreached	4,587	59.83%	872	61.75%	
Religious but NOT Evangelical	945	12.32%	195	13.81%	
Spiritual but NOT Evangelical	881	11.49%	170	12.04%	
Non-Evangelical but NOT Interested	2,762	36.02%	507	35.9%	

CHURCHSCAPE: SPIRITUAL INDICATORS
The indicators below reveal a snapshot of the extent of evangelical presence in the focus community.  The last item in this section reveals how many churches are needed in order to have a minimum of one church for every 2000 hhlds (4000 –5000 people).

SPIRITUALITY INDICATOR	COUNTY	COUNTY %	3 MI RING	RING %	
Active Evangelical HHlds	1,448	19%	254	18%	
Inactive Evangelical HHlds	1,632	21%	286	20%	
# New Churches Needed	0	0	

MISSIONSCAPE: CULTURAL BRIDGES
Cultural bridges are those characteristics that could be used to build relationships with people in the lifestyle group. Various activities, interests, or opinions represented among the consumer behavior characteristics of the lifestyle group offer ways for believers to build relationships with people in the lifestyle group and through that relationship impact them for Christ.

CULTURAL BRIDGE	#HHlds	%HHlds	
Fast Food/Drive-In Restaurant-Visit Any	1,222	87%	
Family Restaurants/Steak Houses-Visit Any	1,118	79%	
Home Personal Computer-HH Own	1,047	74%	
First Aid BandAid/Topical Antibiotic Remedies (Non-Prescription) Use	997	71%	
Ailments Last Yr-Any Ailment	957	68%	
Like To Have Circle Of Close Friends	911	65%	
Listening To Music	890	63%	

This mission site is located in the Region 7:  Northwest of the Baptist State Convention of North Carolina.  For more information about this need, contact:  Shirley Sells (ssells@ncbaptist.org)