REACHING LENOIR, CALDWELL, NC
This location has been identified as one of the top areas in North Carolina in need of new churches.  This report has been written to assist you in gaining an understanding of where God has gathered concentrations of people in need of Him in order that your church can focus your efforts and resources where He is at work and the need is greatest.  May this report assist your church in hearing God’s invitation to join Him where He is calling.

During the night a vision appeared to Paul: a Macedonian man was standing and pleading with him, "Cross over to Macedonia and help us!"  After he had seen the vision, we immediately made efforts to set out for Macedonia, concluding that God had called us to evangelize them.  Acts 10:9-10

LOCATION SUMMARY
The table below identifies the center of the smallest ring in the map above.  The location data provides various types of identification to better describe the location.  The GIS data can be used to map the location in Google maps or Google Earth.

Central Street Address	2645 Kite Dr	GIS Latitude	35.837430	
Subdivision		GIS Longitude	-81.580790	
Zip Code	28645	Sitescape Category	Townscape	
State Region	Region 7:  Northwest	Sitescape Group	Medium Towns	

POPULATION & HOUSEHOLD BAND COMPOSITION
Below are listed the total number of people and the total number of households corresponding to each of the 3 bands indicated on the map.

CATEGORY	COUNTY	0-3 MILES	3-7 MILES	7-10 MILES	
2010 Population	80,192	11,430	50,029	46,564	
2010 Households	31,179	4,366	19,764	18,042	
2010 Group Quarters	1,240	146	910	1,524	

TOP COMMUNITY TYPES
The largest type of community within this area is rural, agri. & mining families. Approximately 2221 households within the 0-3 mile band as indicated on the map fall into this description.

COMMUNITY	0-3 MI BAND	HHLDS	PERCENT	
Country Communities	Rural, Agri. & Mining Families	2,221	50.88%	
Working Communities	Blue-collar, Working Families	1,248	28.59%	
Mainstay Communities	Established, Diverse Households	544	12.46%	

TOP LIFESTYLE SEGMENTS
The largest type of lifestyle within this area is the Family Convenience segment. Approximately 274 households within the 0-3 mile band as indicated on the map fall into this description.

LIFESTYLE	DESCRIPTOR	HHLDS	PERCENT	
Family Convenience
(63.76% unreached)	Sprawling families living in remote towns and military bases containing dual-income couples working at skilled blue-collar jobs in manufacturing and construction as well as in the military	274	6.28%	
Minority Metro Communities
(74.06% unreached)	Concentrated in inner-ring suburbs, these married couples and single-parent minorities earn above-average incomes from a mix of service industry and white-collar jobs in transportation, health care, education and public administration 	224	5.13%	
Professional Urbanites
(72.30% unreached)	An upper-middle-class retirement oasis in the metropolitan sprawl containing very active empty nesting couples and older singles 	181	4.15%	

EVANGELSCAPE: SPIRITUAL INDICATORS
The numbers in this segment communicate the most compelling reasons why this community needs churches and believers to intercede in missional prayer and activity.  This community needs eternal transformation that only comes by way of the gospel and the working of the Holy Spirit.

SPIRITUALITY INDICATOR	COUNTY HHLDS	COUNTY %	BAND HHLDS	BAND %	
Unreached	19,174	61.5%	2,408	55.15%	
Religious but NOT Evangelical	4,176	13.39%	497	11.39%	
Spiritual but NOT Evangelical	2,931	9.4%	289	6.62%	
Non-Evangelical but NOT Interested	12,109	38.84%	1,624	37.21%	

CHURCHSCAPE: SPIRITUAL INDICATORS
The indicators below reveal a snapshot of the extent of evangelical presence in the focus community.  The last item in this section reveals how many churches are needed in order to have a minimum of one church for every 2000 hhlds (4000 –5000 people).

SPIRITUALITY INDICATOR	COUNTY	COUNTY %	3 MI RING	RING %	
Active Evangelical HHlds	6,774	22%	1,104	25%	
Inactive Evangelical HHlds	5,231	17%	853	20%	
# New Churches Needed	0	0	

MISSIONSCAPE: CULTURAL BRIDGES
Cultural bridges are those characteristics that could be used to build relationships with people in the lifestyle group. Various activities, interests, or opinions represented among the consumer behavior characteristics of the lifestyle group offer ways for believers to build relationships with people in the lifestyle group and through that relationship impact them for Christ.

CULTURAL BRIDGE	#HHlds	%HHlds	
Fast Food/Drive-In Restaurant-Visit Any	3,870	89%	
Family Restaurants/Steak Houses-Visit Any	3,641	83%	
First Aid BandAid/Topical Antibiotic Remedies (Non-Prescription) Use	3,203	73%	
Home Personal Computer-HH Own	3,172	73%	
Like To Have Circle Of Close Friends	2,840	65%	
Listening To Music	2,818	65%	
Ailments Last Yr-Any Ailment	2,810	64%	

This mission site is located in the Region 7:  Northwest of the Baptist State Convention of North Carolina.  For more information about this need, contact:  Shirley Sells (ssells@ncbaptist.org)