REACHING BANNER ELK, WATAUGA, NC
This location has been identified as one of the top areas in North Carolina in need of new churches.  This report has been written to assist you in gaining an understanding of where God has gathered concentrations of people in need of Him in order that your church can focus your efforts and resources where He is at work and the need is greatest.  May this report assist your church in hearing God’s invitation to join Him where He is calling.

During the night a vision appeared to Paul: a Macedonian man was standing and pleading with him, "Cross over to Macedonia and help us!"  After he had seen the vision, we immediately made efforts to set out for Macedonia, concluding that God had called us to evangelize them.  Acts 10:9-10

LOCATION SUMMARY
The table below identifies the center of the smallest ring in the map above.  The location data provides various types of identification to better describe the location.  The GIS data can be used to map the location in Google maps or Google Earth.

Central Street Address	215 Rocky Top Trail	GIS Latitude	36.162500	
Subdivision		GIS Longitude	-81.796880	
Zip Code	28604	Sitescape Category	Countryscape	
State Region	Region 7:  Northwest	Sitescape Group	Fringe Settlements	

POPULATION & HOUSEHOLD BAND COMPOSITION
Below are listed the total number of people and the total number of households corresponding to each of the 3 bands indicated on the map.

CATEGORY	COUNTY	0-7 MILES	7-10 MILES	10-15 MILES	
2010 Population	45,925	15,019	28,068	22,231	
2010 Households	19,305	6,958	11,448	9,618	
2010 Group Quarters	5,825	798	5,443	856	

TOP COMMUNITY TYPES
The largest type of community within this area is rural, agri. & mining families. Approximately 2460 households within the 0-7 mile band as indicated on the map fall into this description.

COMMUNITY	0-7 MI BAND	HHLDS	PERCENT	
Country Communities	Rural, Agri. & Mining Families	2,460	35.37%	
Mainstay Communities	Established, Diverse Households	1,753	25.2%	
Urban Communities	High Density, Inner-city Neighborhoods	1,282	18.43%	

TOP LIFESTYLE SEGMENTS
The largest type of lifestyle within this area is the Professional Urbanites segment. Approximately 569 households within the 0-7 mile band as indicated on the map fall into this description.

LIFESTYLE	DESCRIPTOR	HHLDS	PERCENT	
Professional Urbanites
(72.30% unreached)	An upper-middle-class retirement oasis in the metropolitan sprawl containing very active empty nesting couples and older singles 	569	8.18%	
Steadfast Conservative
(68.53% unreached)	Home to high-school educated mature singles and couples living in middle-class urban blue-collar neighborhoods  	505	7.26%	
Urban Advancement
(67.36% unreached)	Empty-nesting couples and retirees living in middle-class homes and condominium developments in dense retirement communities along the Atlantic and Pacific coasts  	427	6.14%	

EVANGELSCAPE: SPIRITUAL INDICATORS
The numbers in this segment communicate the most compelling reasons why this community needs churches and believers to intercede in missional prayer and activity.  This community needs eternal transformation that only comes by way of the gospel and the working of the Holy Spirit.

SPIRITUALITY INDICATOR	COUNTY HHLDS	COUNTY %	BAND HHLDS	BAND %	
Unreached	13,491	69.88%	4,693	67.45%	
Religious but NOT Evangelical	2,441	12.64%	901	12.96%	
Spiritual but NOT Evangelical	3,275	16.96%	1,124	16.15%	
Non-Evangelical but NOT Interested	7,776	40.28%	2,669	38.36%	

CHURCHSCAPE: SPIRITUAL INDICATORS
The indicators below reveal a snapshot of the extent of evangelical presence in the focus community.  The last item in this section reveals how many churches are needed in order to have a minimum of one church for every 2000 hhlds (4000 –5000 people).

SPIRITUALITY INDICATOR	COUNTY	COUNTY %	3 MI RING	RING %	
Active Evangelical HHlds	2,734	14%	223	17%	
Inactive Evangelical HHlds	3,080	16%	251	19%	
# New Churches Needed	0	0	

MISSIONSCAPE: CULTURAL BRIDGES
Cultural bridges are those characteristics that could be used to build relationships with people in the lifestyle group. Various activities, interests, or opinions represented among the consumer behavior characteristics of the lifestyle group offer ways for believers to build relationships with people in the lifestyle group and through that relationship impact them for Christ.

CULTURAL BRIDGE	#HHlds	%HHlds	
Fast Food/Drive-In Restaurant-Visit Any	5,690	82%	
Family Restaurants/Steak Houses-Visit Any	5,554	80%	
Home Personal Computer-HH Own	5,098	73%	
First Aid BandAid/Topical Antibiotic Remedies (Non-Prescription) Use	5,014	72%	
Ailments Last Yr-Any Ailment	4,762	68%	
Listening To Music	4,622	66%	
Like To Have Circle Of Close Friends	4,597	66%	

This mission site is located in the Region 7:  Northwest of the Baptist State Convention of North Carolina.  For more information about this need, contact:  Shirley Sells (ssells@ncbaptist.org)