REACHING HICKORY, BURKE, NC
This location has been identified as one of the top areas in North Carolina in need of new churches.  This report has been written to assist you in gaining an understanding of where God has gathered concentrations of people in need of Him in order that your church can focus your efforts and resources where He is at work and the need is greatest.  May this report assist your church in hearing God’s invitation to join Him where He is calling.

During the night a vision appeared to Paul: a Macedonian man was standing and pleading with him, "Cross over to Macedonia and help us!"  After he had seen the vision, we immediately made efforts to set out for Macedonia, concluding that God had called us to evangelize them.  Acts 10:9-10

LOCATION SUMMARY
The table below identifies the center of the smallest ring in the map above.  The location data provides various types of identification to better describe the location.  The GIS data can be used to map the location in Google maps or Google Earth.

Central Street Address	7600-7798 Shoupes Grove Church Rd	GIS Latitude	35.709380	
Subdivision		GIS Longitude	-81.470250	
Zip Code	28602	Sitescape Category	Suburbscape	
State Region	Region 8:  Catawba	Sitescape Group	Medium Suburbs	

POPULATION & HOUSEHOLD BAND COMPOSITION
Below are listed the total number of people and the total number of households corresponding to each of the 3 bands indicated on the map.

CATEGORY	COUNTY	0-1.5 MILES	1.5-3 MILES	3-7 MILES	
2010 Population	89,907	3,033	6,679	43,742	
2010 Households	34,157	1,208	2,583	16,976	
2010 Group Quarters	3,493	0	4	412	

TOP COMMUNITY TYPES
The largest type of community within this area is rural, agri. & mining families. Approximately 555 households within the 0-1.5 mile band as indicated on the map fall into this description.

COMMUNITY	0-1.5 MI BAND	HHLDS	PERCENT	
Country Communities	Rural, Agri. & Mining Families	555	45.94%	
Working Communities	Blue-collar, Working Families	477	39.49%	
Mainstay Communities	Established, Diverse Households	151	12.5%	

TOP LIFESTYLE SEGMENTS
The largest type of lifestyle within this area is the Steadfast Conservative segment. Approximately 436 households within the 0-1.5 mile band as indicated on the map fall into this description.

LIFESTYLE	DESCRIPTOR	HHLDS	PERCENT	
Steadfast Conservative
(68.53% unreached)	Home to high-school educated mature singles and couples living in middle-class urban blue-collar neighborhoods  	436	36.09%	
Hinterland Fam.
(41.08% unreached)	Blue-collar, middle-aged families and couples settled in isolated towns and villages throughout the South 	326	26.99%	
Rural Southern Living
(58.60% unreached)	Low income, blue-collar couples and families scattered in sparsely settled mobile home communities across the South	202	16.72%	

EVANGELSCAPE: SPIRITUAL INDICATORS
The numbers in this segment communicate the most compelling reasons why this community needs churches and believers to intercede in missional prayer and activity.  This community needs eternal transformation that only comes by way of the gospel and the working of the Holy Spirit.

SPIRITUALITY INDICATOR	COUNTY HHLDS	COUNTY %	BAND HHLDS	BAND %	
Unreached	21,887	64.08%	709	58.71%	
Religious but NOT Evangelical	4,937	14.45%	148	12.25%	
Spiritual but NOT Evangelical	3,501	10.25%	108	8.94%	
Non-Evangelical but NOT Interested	13,460	39.41%	453	37.51%	

CHURCHSCAPE: SPIRITUAL INDICATORS
The indicators below reveal a snapshot of the extent of evangelical presence in the focus community.  The last item in this section reveals how many churches are needed in order to have a minimum of one church for every 2000 hhlds (4000 –5000 people).

SPIRITUALITY INDICATOR	COUNTY	COUNTY %	3 MI RING	RING %	
Active Evangelical HHlds	6,155	18%	747	20%	
Inactive Evangelical HHlds	6,116	18%	743	20%	
# New Churches Needed	0	0	

MISSIONSCAPE: CULTURAL BRIDGES
Cultural bridges are those characteristics that could be used to build relationships with people in the lifestyle group. Various activities, interests, or opinions represented among the consumer behavior characteristics of the lifestyle group offer ways for believers to build relationships with people in the lifestyle group and through that relationship impact them for Christ.

CULTURAL BRIDGE	#HHlds	%HHlds	
Fast Food/Drive-In Restaurant-Visit Any	1,061	88%	
Family Restaurants/Steak Houses-Visit Any	1,004	83%	
Home Personal Computer-HH Own	926	77%	
First Aid BandAid/Topical Antibiotic Remedies (Non-Prescription) Use	895	74%	
Ailments Last Yr-Any Ailment	801	66%	
Like To Have Circle Of Close Friends	797	66%	
Listening To Music	796	66%	

This mission site is located in the Region 8:  Catawba of the Baptist State Convention of North Carolina.  For more information about this need, contact:  Shirley Sells (ssells@ncbaptist.org)