REACHING MORGANTON, BURKE, NC
This location has been identified as one of the top areas in North Carolina in need of new churches.  This report has been written to assist you in gaining an understanding of where God has gathered concentrations of people in need of Him in order that your church can focus your efforts and resources where He is at work and the need is greatest.  May this report assist your church in hearing God’s invitation to join Him where He is calling.

During the night a vision appeared to Paul: a Macedonian man was standing and pleading with him, "Cross over to Macedonia and help us!"  After he had seen the vision, we immediately made efforts to set out for Macedonia, concluding that God had called us to evangelize them.  Acts 10:9-10

LOCATION SUMMARY
The table below identifies the center of the smallest ring in the map above.  The location data provides various types of identification to better describe the location.  The GIS data can be used to map the location in Google maps or Google Earth.

Central Street Address	5975-5999 Jenkins Rd	GIS Latitude	35.657940	
Subdivision		GIS Longitude	-81.733460	
Zip Code	28655	Sitescape Category	Countryscape	
State Region	Region 8:  Catawba	Sitescape Group	Remote Areas	

POPULATION & HOUSEHOLD BAND COMPOSITION
Below are listed the total number of people and the total number of households corresponding to each of the 3 bands indicated on the map.

CATEGORY	COUNTY	0-7 MILES	7-10 MILES	10-15 MILES	
2010 Population	89,907	31,737	22,736	46,275	
2010 Households	34,157	11,516	8,993	17,714	
2010 Group Quarters	3,493	2,744	462	1,317	

TOP COMMUNITY TYPES
The largest type of community within this area is blue-collar, working families. Approximately 4122 households within the 0-7 mile band as indicated on the map fall into this description.

COMMUNITY	0-7 MI BAND	HHLDS	PERCENT	
Working Communities	Blue-collar, Working Families	4,122	35.81%	
Country Communities	Rural, Agri. & Mining Families	2,351	20.43%	
Mainstay Communities	Established, Diverse Households	2,051	17.82%	

TOP LIFESTYLE SEGMENTS
The largest type of lifestyle within this area is the Rural Southern Living segment. Approximately 970 households within the 0-7 mile band as indicated on the map fall into this description.

LIFESTYLE	DESCRIPTOR	HHLDS	PERCENT	
Rural Southern Living
(58.60% unreached)	Low income, blue-collar couples and families scattered in sparsely settled mobile home communities across the South	970	8.42%	
Family Convenience
(63.76% unreached)	Sprawling families living in remote towns and military bases containing dual-income couples working at skilled blue-collar jobs in manufacturing and construction as well as in the military	916	7.95%	
Hinterland Fam.
(41.08% unreached)	Blue-collar, middle-aged families and couples settled in isolated towns and villages throughout the South 	703	6.1%	

EVANGELSCAPE: SPIRITUAL INDICATORS
The numbers in this segment communicate the most compelling reasons why this community needs churches and believers to intercede in missional prayer and activity.  This community needs eternal transformation that only comes by way of the gospel and the working of the Holy Spirit.

SPIRITUALITY INDICATOR	COUNTY HHLDS	COUNTY %	BAND HHLDS	BAND %	
Unreached	21,887	64.08%	7,538	65.45%	
Religious but NOT Evangelical	4,937	14.45%	1,765	15.33%	
Spiritual but NOT Evangelical	3,501	10.25%	1,190	10.33%	
Non-Evangelical but NOT Interested	13,460	39.41%	4,586	39.82%	

CHURCHSCAPE: SPIRITUAL INDICATORS
The indicators below reveal a snapshot of the extent of evangelical presence in the focus community.  The last item in this section reveals how many churches are needed in order to have a minimum of one church for every 2000 hhlds (4000 –5000 people).

SPIRITUALITY INDICATOR	COUNTY	COUNTY %	3 MI RING	RING %	
Active Evangelical HHlds	6,155	18%	391	19%	
Inactive Evangelical HHlds	6,116	18%	389	19%	
# New Churches Needed	0	0	

MISSIONSCAPE: CULTURAL BRIDGES
Cultural bridges are those characteristics that could be used to build relationships with people in the lifestyle group. Various activities, interests, or opinions represented among the consumer behavior characteristics of the lifestyle group offer ways for believers to build relationships with people in the lifestyle group and through that relationship impact them for Christ.

CULTURAL BRIDGE	#HHlds	%HHlds	
Fast Food/Drive-In Restaurant-Visit Any	9,933	86%	
Family Restaurants/Steak Houses-Visit Any	9,436	82%	
Home Personal Computer-HH Own	8,889	77%	
First Aid BandAid/Topical Antibiotic Remedies (Non-Prescription) Use	8,345	72%	
Ailments Last Yr-Any Ailment	7,753	67%	
Listening To Music	7,724	67%	
Like To Have Circle Of Close Friends	7,359	64%	

This mission site is located in the Region 8:  Catawba of the Baptist State Convention of North Carolina.  For more information about this need, contact:  Shirley Sells (ssells@ncbaptist.org)