REACHING HICKORY, CATAWBA, NC
This location has been identified as one of the top areas in North Carolina in need of new churches.  This report has been written to assist you in gaining an understanding of where God has gathered concentrations of people in need of Him in order that your church can focus your efforts and resources where He is at work and the need is greatest.  May this report assist your church in hearing God’s invitation to join Him where He is calling.

During the night a vision appeared to Paul: a Macedonian man was standing and pleading with him, "Cross over to Macedonia and help us!"  After he had seen the vision, we immediately made efforts to set out for Macedonia, concluding that God had called us to evangelize them.  Acts 10:9-10

LOCATION SUMMARY
The table below identifies the center of the smallest ring in the map above.  The location data provides various types of identification to better describe the location.  The GIS data can be used to map the location in Google maps or Google Earth.

Central Street Address	932 7th St NE	GIS Latitude	35.743030	
Subdivision		GIS Longitude	-81.321740	
Zip Code	28601	Sitescape Category	Townscape	
State Region	Region 8:  Catawba	Sitescape Group	Medium Towns	

POPULATION & HOUSEHOLD BAND COMPOSITION
Below are listed the total number of people and the total number of households corresponding to each of the 3 bands indicated on the map.

CATEGORY	COUNTY	0-3 MILES	3-7 MILES	7-10 MILES	
2010 Population	160,920	42,609	65,003	52,902	
2010 Households	60,459	16,883	24,014	19,726	
2010 Group Quarters	2,435	1,496	296	351	

TOP COMMUNITY TYPES
The largest type of community within this area is blue-collar, working families. Approximately 5747 households within the 0-3 mile band as indicated on the map fall into this description.

COMMUNITY	0-3 MI BAND	HHLDS	PERCENT	
Working Communities	Blue-collar, Working Families	5,747	34.04%	
Upscale Communities	Affluent, White-collar Families	4,451	26.37%	
Urban Communities	High Density, Inner-city Neighborhoods	2,171	12.86%	

TOP LIFESTYLE SEGMENTS
The largest type of lifestyle within this area is the Stable Careers segment. Approximately 941 households within the 0-3 mile band as indicated on the map fall into this description.

LIFESTYLE	DESCRIPTOR	HHLDS	PERCENT	
Stable Careers
(72.13% unreached)	Young and ethnically diverse singles residing in low- and high-rise apartment buildings and living comfortable lifestyles in big-city metropolitan areas  	941	5.57%	
Small Town Endeavors
(67.38% unreached)	A mix of lower income, young and old, singles, families and single parents living in older homes and small apartments in working-class towns 	802	4.75%	
Minority Metro Communities
(74.06% unreached)	Concentrated in inner-ring suburbs, these married couples and single-parent minorities earn above-average incomes from a mix of service industry and white-collar jobs in transportation, health care, education and public administration 	753	4.46%	

EVANGELSCAPE: SPIRITUAL INDICATORS
The numbers in this segment communicate the most compelling reasons why this community needs churches and believers to intercede in missional prayer and activity.  This community needs eternal transformation that only comes by way of the gospel and the working of the Holy Spirit.

SPIRITUALITY INDICATOR	COUNTY HHLDS	COUNTY %	BAND HHLDS	BAND %	
Unreached	40,225	66.53%	11,676	69.16%	
Religious but NOT Evangelical	9,167	15.16%	2,952	17.49%	
Spiritual but NOT Evangelical	6,696	11.07%	1,757	10.4%	
Non-Evangelical but NOT Interested	24,408	40.37%	7,002	41.47%	

CHURCHSCAPE: SPIRITUAL INDICATORS
The indicators below reveal a snapshot of the extent of evangelical presence in the focus community.  The last item in this section reveals how many churches are needed in order to have a minimum of one church for every 2000 hhlds (4000 –5000 people).

SPIRITUALITY INDICATOR	COUNTY	COUNTY %	3 MI RING	RING %	
Active Evangelical HHlds	8,881	15%	2,284	14%	
Inactive Evangelical HHlds	11,353	19%	2,921	17%	
# New Churches Needed	0	0	

MISSIONSCAPE: CULTURAL BRIDGES
Cultural bridges are those characteristics that could be used to build relationships with people in the lifestyle group. Various activities, interests, or opinions represented among the consumer behavior characteristics of the lifestyle group offer ways for believers to build relationships with people in the lifestyle group and through that relationship impact them for Christ.

CULTURAL BRIDGE	#HHlds	%HHlds	
Fast Food/Drive-In Restaurant-Visit Any	14,330	85%	
Family Restaurants/Steak Houses-Visit Any	13,823	82%	
Home Personal Computer-HH Own	12,878	76%	
First Aid BandAid/Topical Antibiotic Remedies (Non-Prescription) Use	12,146	72%	
Ailments Last Yr-Any Ailment	11,382	67%	
Listening To Music	11,340	67%	
Movies-Attended Movie In Last 6 Months	11,182	66%	

This mission site is located in the Region 8:  Catawba of the Baptist State Convention of North Carolina.  For more information about this need, contact:  Shirley Sells (ssells@ncbaptist.org)