REACHING SHERRILLS FORD, CATAWBA, NC
This location has been identified as one of the top areas in North Carolina in need of new churches.  This report has been written to assist you in gaining an understanding of where God has gathered concentrations of people in need of Him in order that your church can focus your efforts and resources where He is at work and the need is greatest.  May this report assist your church in hearing God’s invitation to join Him where He is calling.

During the night a vision appeared to Paul: a Macedonian man was standing and pleading with him, "Cross over to Macedonia and help us!"  After he had seen the vision, we immediately made efforts to set out for Macedonia, concluding that God had called us to evangelize them.  Acts 10:9-10

LOCATION SUMMARY
The table below identifies the center of the smallest ring in the map above.  The location data provides various types of identification to better describe the location.  The GIS data can be used to map the location in Google maps or Google Earth.

Central Street Address	3755 Burton St	GIS Latitude	35.590490	
Subdivision		GIS Longitude	-81.008530	
Zip Code	28673	Sitescape Category	Townscape	
State Region	Region 8:  Catawba	Sitescape Group	Small Towns	

POPULATION & HOUSEHOLD BAND COMPOSITION
Below are listed the total number of people and the total number of households corresponding to each of the 3 bands indicated on the map.

CATEGORY	COUNTY	0-3 MILES	3-7 MILES	7-10 MILES	
2010 Population	160,920	6,107	35,079	54,801	
2010 Households	60,459	2,401	13,525	21,093	
2010 Group Quarters	2,435	0	45	142	

TOP COMMUNITY TYPES
The largest type of community within this area is established, diverse households. Approximately 1172 households within the 0-3 mile band as indicated on the map fall into this description.

COMMUNITY	0-3 MI BAND	HHLDS	PERCENT	
Mainstay Communities	Established, Diverse Households	1,172	48.81%	
Upscale Communities	Affluent, White-collar Families	657	27.36%	
Country Communities	Rural, Agri. & Mining Families	342	14.24%	

TOP LIFESTYLE SEGMENTS
The largest type of lifestyle within this area is the Family Convenience segment. Approximately 392 households within the 0-3 mile band as indicated on the map fall into this description.

LIFESTYLE	DESCRIPTOR	HHLDS	PERCENT	
Family Convenience
(63.76% unreached)	Sprawling families living in remote towns and military bases containing dual-income couples working at skilled blue-collar jobs in manufacturing and construction as well as in the military	392	16.33%	
Professional Urbanites
(72.30% unreached)	An upper-middle-class retirement oasis in the metropolitan sprawl containing very active empty nesting couples and older singles 	359	14.95%	
Prime Middle America
(65.13% unreached)	A mix of young, upper-middle-class couples and families living in both small towns and mid-sized cities working in well paying white-collar and blue-collar jobs	331	13.79%	

EVANGELSCAPE: SPIRITUAL INDICATORS
The numbers in this segment communicate the most compelling reasons why this community needs churches and believers to intercede in missional prayer and activity.  This community needs eternal transformation that only comes by way of the gospel and the working of the Holy Spirit.

SPIRITUALITY INDICATOR	COUNTY HHLDS	COUNTY %	BAND HHLDS	BAND %	
Unreached	40,225	66.53%	1,612	67.12%	
Religious but NOT Evangelical	9,167	15.16%	368	15.33%	
Spiritual but NOT Evangelical	6,696	11.07%	294	12.24%	
Non-Evangelical but NOT Interested	24,408	40.37%	949	39.54%	

CHURCHSCAPE: SPIRITUAL INDICATORS
The indicators below reveal a snapshot of the extent of evangelical presence in the focus community.  The last item in this section reveals how many churches are needed in order to have a minimum of one church for every 2000 hhlds (4000 –5000 people).

SPIRITUALITY INDICATOR	COUNTY	COUNTY %	3 MI RING	RING %	
Active Evangelical HHlds	8,881	15%	347	14%	
Inactive Evangelical HHlds	11,353	19%	443	18%	
# New Churches Needed	0	0	

MISSIONSCAPE: CULTURAL BRIDGES
Cultural bridges are those characteristics that could be used to build relationships with people in the lifestyle group. Various activities, interests, or opinions represented among the consumer behavior characteristics of the lifestyle group offer ways for believers to build relationships with people in the lifestyle group and through that relationship impact them for Christ.

CULTURAL BRIDGE	#HHlds	%HHlds	
Family Restaurants/Steak Houses-Visit Any	2,070	86%	
Fast Food/Drive-In Restaurant-Visit Any	2,054	86%	
Home Personal Computer-HH Own	2,029	85%	
First Aid BandAid/Topical Antibiotic Remedies (Non-Prescription) Use	1,828	76%	
Important To Respect Customs And Beliefs	1,702	71%	
HH Uses Computer For Internet/E-mail	1,697	71%	
Ailments Last Yr-Any Ailment	1,667	69%	

This mission site is located in the Region 8:  Catawba of the Baptist State Convention of North Carolina.  For more information about this need, contact:  Shirley Sells (ssells@ncbaptist.org)