REACHING KINGS MOUNTAIN, CLEVELAND, NC
This location has been identified as one of the top areas in North Carolina in need of new churches.  This report has been written to assist you in gaining an understanding of where God has gathered concentrations of people in need of Him in order that your church can focus your efforts and resources where He is at work and the need is greatest.  May this report assist your church in hearing God’s invitation to join Him where He is calling.

During the night a vision appeared to Paul: a Macedonian man was standing and pleading with him, "Cross over to Macedonia and help us!"  After he had seen the vision, we immediately made efforts to set out for Macedonia, concluding that God had called us to evangelize them.  Acts 10:9-10

LOCATION SUMMARY
The table below identifies the center of the smallest ring in the map above.  The location data provides various types of identification to better describe the location.  The GIS data can be used to map the location in Google maps or Google Earth.

Central Street Address	128-172 E a Bingham Rd	GIS Latitude	35.314260	
Subdivision		GIS Longitude	-81.400850	
Zip Code	28086	Sitescape Category	Townscape	
State Region	Region 8:  Catawba	Sitescape Group	Small Towns	

POPULATION & HOUSEHOLD BAND COMPOSITION
Below are listed the total number of people and the total number of households corresponding to each of the 3 bands indicated on the map.

CATEGORY	COUNTY	0-3 MILES	3-7 MILES	7-10 MILES	
2010 Population	99,756	6,200	42,503	47,108	
2010 Households	37,693	2,225	16,226	17,914	
2010 Group Quarters	2,703	7	921	760	

TOP COMMUNITY TYPES
The largest type of community within this area is rural, agri. & mining families. Approximately 1082 households within the 0-3 mile band as indicated on the map fall into this description.

COMMUNITY	0-3 MI BAND	HHLDS	PERCENT	
Country Communities	Rural, Agri. & Mining Families	1,082	48.61%	
Upscale Communities	Affluent, White-collar Families	309	13.88%	
Aspiring Communities	Young Singles / Aspiring-Multihousing	270	12.13%	

TOP LIFESTYLE SEGMENTS
The largest type of lifestyle within this area is the Rural Southern Living segment. Approximately 884 households within the 0-3 mile band as indicated on the map fall into this description.

LIFESTYLE	DESCRIPTOR	HHLDS	PERCENT	
Rural Southern Living
(58.60% unreached)	Low income, blue-collar couples and families scattered in sparsely settled mobile home communities across the South	884	39.73%	
Small Town Success
(69.25% unreached)	White-collar, college educated, middle-aged working couples living in newly developed subdivisions outside the nation's beltways	208	9.35%	
Minority Metro Communities
(74.06% unreached)	Concentrated in inner-ring suburbs, these married couples and single-parent minorities earn above-average incomes from a mix of service industry and white-collar jobs in transportation, health care, education and public administration 	148	6.65%	

EVANGELSCAPE: SPIRITUAL INDICATORS
The numbers in this segment communicate the most compelling reasons why this community needs churches and believers to intercede in missional prayer and activity.  This community needs eternal transformation that only comes by way of the gospel and the working of the Holy Spirit.

SPIRITUALITY INDICATOR	COUNTY HHLDS	COUNTY %	BAND HHLDS	BAND %	
Unreached	24,599	65.26%	1,415	63.6%	
Religious but NOT Evangelical	6,345	16.83%	358	16.09%	
Spiritual but NOT Evangelical	3,640	9.66%	233	10.48%	
Non-Evangelical but NOT Interested	14,782	39.22%	824	37.04%	

CHURCHSCAPE: SPIRITUAL INDICATORS
The indicators below reveal a snapshot of the extent of evangelical presence in the focus community.  The last item in this section reveals how many churches are needed in order to have a minimum of one church for every 2000 hhlds (4000 –5000 people).

SPIRITUALITY INDICATOR	COUNTY	COUNTY %	3 MI RING	RING %	
Active Evangelical HHlds	8,620	23%	534	24%	
Inactive Evangelical HHlds	4,474	12%	277	12%	
# New Churches Needed	0	0	

MISSIONSCAPE: CULTURAL BRIDGES
Cultural bridges are those characteristics that could be used to build relationships with people in the lifestyle group. Various activities, interests, or opinions represented among the consumer behavior characteristics of the lifestyle group offer ways for believers to build relationships with people in the lifestyle group and through that relationship impact them for Christ.

CULTURAL BRIDGE	#HHlds	%HHlds	
Fast Food/Drive-In Restaurant-Visit Any	1,914	86%	
Family Restaurants/Steak Houses-Visit Any	1,835	82%	
Home Personal Computer-HH Own	1,782	80%	
First Aid BandAid/Topical Antibiotic Remedies (Non-Prescription) Use	1,640	74%	
Listening To Music	1,553	70%	
Ailments Last Yr-Any Ailment	1,527	69%	
Important To Respect Customs And Beliefs	1,471	66%	

This mission site is located in the Region 8:  Catawba of the Baptist State Convention of North Carolina.  For more information about this need, contact:  Shirley Sells (ssells@ncbaptist.org)