REACHING ADVANCE, DAVIE, NC
This location has been identified as one of the top areas in North Carolina in need of new churches.  This report has been written to assist you in gaining an understanding of where God has gathered concentrations of people in need of Him in order that your church can focus your efforts and resources where He is at work and the need is greatest.  May this report assist your church in hearing God’s invitation to join Him where He is calling.

During the night a vision appeared to Paul: a Macedonian man was standing and pleading with him, "Cross over to Macedonia and help us!"  After he had seen the vision, we immediately made efforts to set out for Macedonia, concluding that God had called us to evangelize them.  Acts 10:9-10

LOCATION SUMMARY
The table below identifies the center of the smallest ring in the map above.  The location data provides various types of identification to better describe the location.  The GIS data can be used to map the location in Google maps or Google Earth.

Central Street Address	320-350 Comanche Dr	GIS Latitude	35.911070	
Subdivision		GIS Longitude	-80.457030	
Zip Code	27006	Sitescape Category	Townscape	
State Region	Region 8:  Catawba	Sitescape Group	Small Towns	

POPULATION & HOUSEHOLD BAND COMPOSITION
Below are listed the total number of people and the total number of households corresponding to each of the 3 bands indicated on the map.

CATEGORY	COUNTY	0-3 MILES	3-7 MILES	7-10 MILES	
2010 Population	41,872	3,884	26,548	43,405	
2010 Households	15,896	1,475	10,167	16,421	
2010 Group Quarters	330	0	330	334	

TOP COMMUNITY TYPES
The largest type of community within this area is blue-collar, working families. Approximately 551 households within the 0-3 mile band as indicated on the map fall into this description.

COMMUNITY	0-3 MI BAND	HHLDS	PERCENT	
Working Communities	Blue-collar, Working Families	551	37.36%	
Mainstay Communities	Established, Diverse Households	466	31.59%	
Upscale Communities	Affluent, White-collar Families	214	14.51%	

TOP LIFESTYLE SEGMENTS
The largest type of lifestyle within this area is the Steadfast Conservative segment. Approximately 551 households within the 0-3 mile band as indicated on the map fall into this description.

LIFESTYLE	DESCRIPTOR	HHLDS	PERCENT	
Steadfast Conservative
(68.53% unreached)	Home to high-school educated mature singles and couples living in middle-class urban blue-collar neighborhoods  	551	37.36%	
Family Convenience
(63.76% unreached)	Sprawling families living in remote towns and military bases containing dual-income couples working at skilled blue-collar jobs in manufacturing and construction as well as in the military	303	20.54%	
Prime Middle America
(65.13% unreached)	A mix of young, upper-middle-class couples and families living in both small towns and mid-sized cities working in well paying white-collar and blue-collar jobs	162	10.98%	

EVANGELSCAPE: SPIRITUAL INDICATORS
The numbers in this segment communicate the most compelling reasons why this community needs churches and believers to intercede in missional prayer and activity.  This community needs eternal transformation that only comes by way of the gospel and the working of the Holy Spirit.

SPIRITUALITY INDICATOR	COUNTY HHLDS	COUNTY %	BAND HHLDS	BAND %	
Unreached	10,281	64.67%	986	66.83%	
Religious but NOT Evangelical	2,327	14.64%	225	15.25%	
Spiritual but NOT Evangelical	1,688	10.62%	174	11.82%	
Non-Evangelical but NOT Interested	6,278	39.49%	586	39.76%	

CHURCHSCAPE: SPIRITUAL INDICATORS
The indicators below reveal a snapshot of the extent of evangelical presence in the focus community.  The last item in this section reveals how many churches are needed in order to have a minimum of one church for every 2000 hhlds (4000 –5000 people).

SPIRITUALITY INDICATOR	COUNTY	COUNTY %	3 MI RING	RING %	
Active Evangelical HHlds	1,936	12%	169	11%	
Inactive Evangelical HHlds	3,679	23%	321	22%	
# New Churches Needed	0	0	

MISSIONSCAPE: CULTURAL BRIDGES
Cultural bridges are those characteristics that could be used to build relationships with people in the lifestyle group. Various activities, interests, or opinions represented among the consumer behavior characteristics of the lifestyle group offer ways for believers to build relationships with people in the lifestyle group and through that relationship impact them for Christ.

CULTURAL BRIDGE	#HHlds	%HHlds	
Fast Food/Drive-In Restaurant-Visit Any	1,299	88%	
Family Restaurants/Steak Houses-Visit Any	1,264	86%	
Home Personal Computer-HH Own	1,216	82%	
First Aid BandAid/Topical Antibiotic Remedies (Non-Prescription) Use	1,102	75%	
Ailments Last Yr-Any Ailment	1,015	69%	
Listening To Music	1,006	68%	
Like To Have Circle Of Close Friends	991	67%	

This mission site is located in the Region 8:  Catawba of the Baptist State Convention of North Carolina.  For more information about this need, contact:  Shirley Sells (ssells@ncbaptist.org)