REACHING GASTONIA, GASTON, NC
This location has been identified as one of the top areas in North Carolina in need of new churches.  This report has been written to assist you in gaining an understanding of where God has gathered concentrations of people in need of Him in order that your church can focus your efforts and resources where He is at work and the need is greatest.  May this report assist your church in hearing God’s invitation to join Him where He is calling.

During the night a vision appeared to Paul: a Macedonian man was standing and pleading with him, "Cross over to Macedonia and help us!"  After he had seen the vision, we immediately made efforts to set out for Macedonia, concluding that God had called us to evangelize them.  Acts 10:9-10

LOCATION SUMMARY
The table below identifies the center of the smallest ring in the map above.  The location data provides various types of identification to better describe the location.  The GIS data can be used to map the location in Google maps or Google Earth.

Central Street Address	101-399 Walter Holland Dr	GIS Latitude	35.185550	
Subdivision		GIS Longitude	-81.254040	
Zip Code	28052	Sitescape Category	Townscape	
State Region	Region 8:  Catawba	Sitescape Group	Small Towns	

POPULATION & HOUSEHOLD BAND COMPOSITION
Below are listed the total number of people and the total number of households corresponding to each of the 3 bands indicated on the map.

CATEGORY	COUNTY	0-3 MILES	3-7 MILES	7-10 MILES	
2010 Population	212,254	9,850	76,821	70,973	
2010 Households	79,129	3,341	28,451	26,221	
2010 Group Quarters	3,347	5	982	1,340	

TOP COMMUNITY TYPES
The largest type of community within this area is established, diverse households. Approximately 1073 households within the 0-3 mile band as indicated on the map fall into this description.

COMMUNITY	0-3 MI BAND	HHLDS	PERCENT	
Mainstay Communities	Established, Diverse Households	1,073	32.12%	
Country Communities	Rural, Agri. & Mining Families	1,072	32.09%	
Working Communities	Blue-collar, Working Families	948	28.37%	

TOP LIFESTYLE SEGMENTS
The largest type of lifestyle within this area is the Steadfast Conservative segment. Approximately 946 households within the 0-3 mile band as indicated on the map fall into this description.

LIFESTYLE	DESCRIPTOR	HHLDS	PERCENT	
Steadfast Conservative
(68.53% unreached)	Home to high-school educated mature singles and couples living in middle-class urban blue-collar neighborhoods  	946	28.31%	
Family Convenience
(63.76% unreached)	Sprawling families living in remote towns and military bases containing dual-income couples working at skilled blue-collar jobs in manufacturing and construction as well as in the military	789	23.62%	
Urban Blues
(64.35% unreached)	Young Hispanic families, singles, and single parents living in urban areas working in low paying, entry-level blue-collar and service jobs 	191	5.72%	

EVANGELSCAPE: SPIRITUAL INDICATORS
The numbers in this segment communicate the most compelling reasons why this community needs churches and believers to intercede in missional prayer and activity.  This community needs eternal transformation that only comes by way of the gospel and the working of the Holy Spirit.

SPIRITUALITY INDICATOR	COUNTY HHLDS	COUNTY %	BAND HHLDS	BAND %	
Unreached	53,464	67.57%	2,140	64.05%	
Religious but NOT Evangelical	13,080	16.53%	457	13.68%	
Spiritual but NOT Evangelical	8,571	10.83%	384	11.49%	
Non-Evangelical but NOT Interested	31,948	40.37%	1,299	38.88%	

CHURCHSCAPE: SPIRITUAL INDICATORS
The indicators below reveal a snapshot of the extent of evangelical presence in the focus community.  The last item in this section reveals how many churches are needed in order to have a minimum of one church for every 2000 hhlds (4000 –5000 people).

SPIRITUALITY INDICATOR	COUNTY	COUNTY %	3 MI RING	RING %	
Active Evangelical HHlds	13,678	17%	640	19%	
Inactive Evangelical HHlds	11,987	15%	561	17%	
# New Churches Needed	0	0	

MISSIONSCAPE: CULTURAL BRIDGES
Cultural bridges are those characteristics that could be used to build relationships with people in the lifestyle group. Various activities, interests, or opinions represented among the consumer behavior characteristics of the lifestyle group offer ways for believers to build relationships with people in the lifestyle group and through that relationship impact them for Christ.

CULTURAL BRIDGE	#HHlds	%HHlds	
Fast Food/Drive-In Restaurant-Visit Any	2,932	88%	
Family Restaurants/Steak Houses-Visit Any	2,823	84%	
Home Personal Computer-HH Own	2,755	82%	
First Aid BandAid/Topical Antibiotic Remedies (Non-Prescription) Use	2,496	75%	
Ailments Last Yr-Any Ailment	2,297	69%	
Listening To Music	2,291	69%	
Like To Have Circle Of Close Friends	2,255	68%	

This mission site is located in the Region 8:  Catawba of the Baptist State Convention of North Carolina.  For more information about this need, contact:  Shirley Sells (ssells@ncbaptist.org)