REACHING GASTONIA, GASTON, NC
This location has been identified as one of the top areas in North Carolina in need of new churches.  This report has been written to assist you in gaining an understanding of where God has gathered concentrations of people in need of Him in order that your church can focus your efforts and resources where He is at work and the need is greatest.  May this report assist your church in hearing God’s invitation to join Him where He is calling.

During the night a vision appeared to Paul: a Macedonian man was standing and pleading with him, "Cross over to Macedonia and help us!"  After he had seen the vision, we immediately made efforts to set out for Macedonia, concluding that God had called us to evangelize them.  Acts 10:9-10

LOCATION SUMMARY
The table below identifies the center of the smallest ring in the map above.  The location data provides various types of identification to better describe the location.  The GIS data can be used to map the location in Google maps or Google Earth.

Central Street Address	210 S Chester St	GIS Latitude	35.261390	
Subdivision		GIS Longitude	-81.186910	
Zip Code	28052	Sitescape Category	Townscape	
State Region	Region 8:  Catawba	Sitescape Group	Medium Towns	

POPULATION & HOUSEHOLD BAND COMPOSITION
Below are listed the total number of people and the total number of households corresponding to each of the 3 bands indicated on the map.

CATEGORY	COUNTY	0-3 MILES	3-7 MILES	7-10 MILES	
2010 Population	212,254	50,858	83,265	67,585	
2010 Households	79,129	19,240	30,645	25,135	
2010 Group Quarters	3,347	1,395	617	1,210	

TOP COMMUNITY TYPES
The largest type of community within this area is blue-collar, working families. Approximately 7550 households within the 0-3 mile band as indicated on the map fall into this description.

COMMUNITY	0-3 MI BAND	HHLDS	PERCENT	
Working Communities	Blue-collar, Working Families	7,550	39.24%	
Urban Communities	High Density, Inner-city Neighborhoods	5,648	29.36%	
Mainstay Communities	Established, Diverse Households	2,065	10.73%	

TOP LIFESTYLE SEGMENTS
The largest type of lifestyle within this area is the Getting By segment. Approximately 878 households within the 0-3 mile band as indicated on the map fall into this description.

LIFESTYLE	DESCRIPTOR	HHLDS	PERCENT	
Getting By
(76.15% unreached)	Very low income minority single and single-parent households located in dense neighborhoods of small cities 	878	4.56%	
Small Town Success
(69.25% unreached)	White-collar, college educated, middle-aged working couples living in newly developed subdivisions outside the nation's beltways	573	2.98%	
Latino Nuevo
(67.98% unreached)	Primarily young, un-educated, but large-family Hispanic households concentrated in the barrios of border states like Texas and California earning very low incomes as laborers and service workers  	541	2.81%	

EVANGELSCAPE: SPIRITUAL INDICATORS
The numbers in this segment communicate the most compelling reasons why this community needs churches and believers to intercede in missional prayer and activity.  This community needs eternal transformation that only comes by way of the gospel and the working of the Holy Spirit.

SPIRITUALITY INDICATOR	COUNTY HHLDS	COUNTY %	BAND HHLDS	BAND %	
Unreached	53,464	67.57%	13,388	69.59%	
Religious but NOT Evangelical	13,080	16.53%	3,909	20.32%	
Spiritual but NOT Evangelical	8,571	10.83%	1,728	8.98%	
Non-Evangelical but NOT Interested	31,948	40.37%	7,868	40.9%	

CHURCHSCAPE: SPIRITUAL INDICATORS
The indicators below reveal a snapshot of the extent of evangelical presence in the focus community.  The last item in this section reveals how many churches are needed in order to have a minimum of one church for every 2000 hhlds (4000 –5000 people).

SPIRITUALITY INDICATOR	COUNTY	COUNTY %	3 MI RING	RING %	
Active Evangelical HHlds	13,678	17%	3,118	16%	
Inactive Evangelical HHlds	11,987	15%	2,733	14%	
# New Churches Needed	0	0	

MISSIONSCAPE: CULTURAL BRIDGES
Cultural bridges are those characteristics that could be used to build relationships with people in the lifestyle group. Various activities, interests, or opinions represented among the consumer behavior characteristics of the lifestyle group offer ways for believers to build relationships with people in the lifestyle group and through that relationship impact them for Christ.

CULTURAL BRIDGE	#HHlds	%HHlds	
Fast Food/Drive-In Restaurant-Visit Any	16,359	85%	
Family Restaurants/Steak Houses-Visit Any	14,982	78%	
Home Personal Computer-HH Own	13,571	71%	
First Aid BandAid/Topical Antibiotic Remedies (Non-Prescription) Use	13,387	70%	
Ailments Last Yr-Any Ailment	12,833	67%	
Listening To Music	12,708	66%	
Movies-Attended Movie In Last 6 Months	12,467	65%	

This mission site is located in the Region 8:  Catawba of the Baptist State Convention of North Carolina.  For more information about this need, contact:  Shirley Sells (ssells@ncbaptist.org)