REACHING MOORESVILLE, IREDELL, NC
This location has been identified as one of the top areas in North Carolina in need of new churches.  This report has been written to assist you in gaining an understanding of where God has gathered concentrations of people in need of Him in order that your church can focus your efforts and resources where He is at work and the need is greatest.  May this report assist your church in hearing God’s invitation to join Him where He is calling.

During the night a vision appeared to Paul: a Macedonian man was standing and pleading with him, "Cross over to Macedonia and help us!"  After he had seen the vision, we immediately made efforts to set out for Macedonia, concluding that God had called us to evangelize them.  Acts 10:9-10

LOCATION SUMMARY
The table below identifies the center of the smallest ring in the map above.  The location data provides various types of identification to better describe the location.  The GIS data can be used to map the location in Google maps or Google Earth.

Central Street Address	311-319 Canvas Back Rd	GIS Latitude	35.562700	
Subdivision		GIS Longitude	-80.887300	
Zip Code	28117	Sitescape Category	Townscape	
State Region	Region 8:  Catawba	Sitescape Group	Medium Towns	

POPULATION & HOUSEHOLD BAND COMPOSITION
Below are listed the total number of people and the total number of households corresponding to each of the 3 bands indicated on the map.

CATEGORY	COUNTY	0-3 MILES	3-7 MILES	7-10 MILES	
2010 Population	161,507	24,185	76,124	60,073	
2010 Households	63,063	9,294	29,338	23,124	
2010 Group Quarters	1,727	46	2,439	88	

TOP COMMUNITY TYPES
The largest type of community within this area is affluent, white-collar families. Approximately 6974 households within the 0-3 mile band as indicated on the map fall into this description.

COMMUNITY	0-3 MI BAND	HHLDS	PERCENT	
Upscale Communities	Affluent, White-collar Families	6,974	75.03%	
Mainstay Communities	Established, Diverse Households	1,231	13.24%	
Aspiring Communities	Young Singles / Aspiring-Multihousing	585	6.29%	

TOP LIFESTYLE SEGMENTS
The largest type of lifestyle within this area is the Prime Middle America segment. Approximately 968 households within the 0-3 mile band as indicated on the map fall into this description.

LIFESTYLE	DESCRIPTOR	HHLDS	PERCENT	
Prime Middle America
(65.13% unreached)	A mix of young, upper-middle-class couples and families living in both small towns and mid-sized cities working in well paying white-collar and blue-collar jobs	968	10.42%	
Young Cosmopolitans
(78.30% unreached)	Residents are young, single, college educated and earning upper-middle-class incomes as white-collar professionals, managers and executives living in luxury apartments and condos in fast growing cities 	518	5.57%	
Steadfast Conservative
(68.53% unreached)	Home to high-school educated mature singles and couples living in middle-class urban blue-collar neighborhoods  	263	2.83%	

EVANGELSCAPE: SPIRITUAL INDICATORS
The numbers in this segment communicate the most compelling reasons why this community needs churches and believers to intercede in missional prayer and activity.  This community needs eternal transformation that only comes by way of the gospel and the working of the Holy Spirit.

SPIRITUALITY INDICATOR	COUNTY HHLDS	COUNTY %	BAND HHLDS	BAND %	
Unreached	41,903	66.45%	6,503	69.97%	
Religious but NOT Evangelical	10,312	16.35%	1,437	15.46%	
Spiritual but NOT Evangelical	6,663	10.56%	1,212	13.04%	
Non-Evangelical but NOT Interested	25,111	39.82%	3,854	41.47%	

CHURCHSCAPE: SPIRITUAL INDICATORS
The indicators below reveal a snapshot of the extent of evangelical presence in the focus community.  The last item in this section reveals how many churches are needed in order to have a minimum of one church for every 2000 hhlds (4000 –5000 people).

SPIRITUALITY INDICATOR	COUNTY	COUNTY %	3 MI RING	RING %	
Active Evangelical HHlds	9,287	15%	1,226	13%	
Inactive Evangelical HHlds	11,873	19%	1,567	17%	
# New Churches Needed	0	1	

MISSIONSCAPE: CULTURAL BRIDGES
Cultural bridges are those characteristics that could be used to build relationships with people in the lifestyle group. Various activities, interests, or opinions represented among the consumer behavior characteristics of the lifestyle group offer ways for believers to build relationships with people in the lifestyle group and through that relationship impact them for Christ.

CULTURAL BRIDGE	#HHlds	%HHlds	
Home Personal Computer-HH Own	8,404	90%	
Family Restaurants/Steak Houses-Visit Any	8,137	88%	
Fast Food/Drive-In Restaurant-Visit Any	7,960	86%	
HH Uses Computer For Internet/E-mail	7,510	81%	
First Aid BandAid/Topical Antibiotic Remedies (Non-Prescription) Use	7,239	78%	
Important To Respect Customs And Beliefs	7,130	77%	
Movies-Attended Movie In Last 6 Months	7,074	76%	

This mission site is located in the Region 8:  Catawba of the Baptist State Convention of North Carolina.  For more information about this need, contact:  Shirley Sells (ssells@ncbaptist.org)