REACHING DENVER, LINCOLN, NC
This location has been identified as one of the top areas in North Carolina in need of new churches.  This report has been written to assist you in gaining an understanding of where God has gathered concentrations of people in need of Him in order that your church can focus your efforts and resources where He is at work and the need is greatest.  May this report assist your church in hearing God’s invitation to join Him where He is calling.

During the night a vision appeared to Paul: a Macedonian man was standing and pleading with him, "Cross over to Macedonia and help us!"  After he had seen the vision, we immediately made efforts to set out for Macedonia, concluding that God had called us to evangelize them.  Acts 10:9-10

LOCATION SUMMARY
The table below identifies the center of the smallest ring in the map above.  The location data provides various types of identification to better describe the location.  The GIS data can be used to map the location in Google maps or Google Earth.

Central Street Address	3447 Lake Shore Rd S	GIS Latitude	35.500330	
Subdivision		GIS Longitude	-80.981710	
Zip Code	28037	Sitescape Category	Townscape	
State Region	Region 8:  Catawba	Sitescape Group	Small Towns	

POPULATION & HOUSEHOLD BAND COMPOSITION
Below are listed the total number of people and the total number of households corresponding to each of the 3 bands indicated on the map.

CATEGORY	COUNTY	0-3 MILES	3-7 MILES	7-10 MILES	
2010 Population	77,646	10,528	56,384	85,036	
2010 Households	29,153	4,129	22,947	30,806	
2010 Group Quarters	987	64	37	2,155	

TOP COMMUNITY TYPES
The largest type of community within this area is affluent, white-collar families. Approximately 2693 households within the 0-3 mile band as indicated on the map fall into this description.

COMMUNITY	0-3 MI BAND	HHLDS	PERCENT	
Upscale Communities	Affluent, White-collar Families	2,693	65.25%	
Mainstay Communities	Established, Diverse Households	1,117	27.07%	
Aspiring Communities	Young Singles / Aspiring-Multihousing	177	4.29%	

TOP LIFESTYLE SEGMENTS
The largest type of lifestyle within this area is the Prime Middle America segment. Approximately 707 households within the 0-3 mile band as indicated on the map fall into this description.

LIFESTYLE	DESCRIPTOR	HHLDS	PERCENT	
Prime Middle America
(65.13% unreached)	A mix of young, upper-middle-class couples and families living in both small towns and mid-sized cities working in well paying white-collar and blue-collar jobs	707	17.12%	
Dream Weavers
(71.55% unreached)	Well-off families with school age children, living an affluent, suburban version of the American Dream 	591	14.31%	
America's Wealthiest
(80.25% unreached)	The nation's most wealthy households are financially secure with expensive tastes, living the most luxurious of lifestyles in the most affluent and exclusive communities	476	11.53%	

EVANGELSCAPE: SPIRITUAL INDICATORS
The numbers in this segment communicate the most compelling reasons why this community needs churches and believers to intercede in missional prayer and activity.  This community needs eternal transformation that only comes by way of the gospel and the working of the Holy Spirit.

SPIRITUALITY INDICATOR	COUNTY HHLDS	COUNTY %	BAND HHLDS	BAND %	
Unreached	18,726	64.23%	2,887	69.93%	
Religious but NOT Evangelical	4,097	14.05%	711	17.22%	
Spiritual but NOT Evangelical	3,232	11.09%	478	11.58%	
Non-Evangelical but NOT Interested	11,415	39.16%	1,698	41.13%	

CHURCHSCAPE: SPIRITUAL INDICATORS
The indicators below reveal a snapshot of the extent of evangelical presence in the focus community.  The last item in this section reveals how many churches are needed in order to have a minimum of one church for every 2000 hhlds (4000 –5000 people).

SPIRITUALITY INDICATOR	COUNTY	COUNTY %	3 MI RING	RING %	
Active Evangelical HHlds	4,249	15%	505	12%	
Inactive Evangelical HHlds	6,177	21%	735	18%	
# New Churches Needed	0	0	

MISSIONSCAPE: CULTURAL BRIDGES
Cultural bridges are those characteristics that could be used to build relationships with people in the lifestyle group. Various activities, interests, or opinions represented among the consumer behavior characteristics of the lifestyle group offer ways for believers to build relationships with people in the lifestyle group and through that relationship impact them for Christ.

CULTURAL BRIDGE	#HHlds	%HHlds	
Home Personal Computer-HH Own	3,655	89%	
Family Restaurants/Steak Houses-Visit Any	3,589	87%	
Fast Food/Drive-In Restaurant-Visit Any	3,507	85%	
First Aid BandAid/Topical Antibiotic Remedies (Non-Prescription) Use	3,212	78%	
HH Uses Computer For Internet/E-mail	3,159	77%	
Important To Respect Customs And Beliefs	3,075	74%	
Movies-Attended Movie In Last 6 Months	3,044	74%	

This mission site is located in the Region 8:  Catawba of the Baptist State Convention of North Carolina.  For more information about this need, contact:  Shirley Sells (ssells@ncbaptist.org)