REACHING MARION, MCDOWELL, NC
This location has been identified as one of the top areas in North Carolina in need of new churches.  This report has been written to assist you in gaining an understanding of where God has gathered concentrations of people in need of Him in order that your church can focus your efforts and resources where He is at work and the need is greatest.  May this report assist your church in hearing God’s invitation to join Him where He is calling.

During the night a vision appeared to Paul: a Macedonian man was standing and pleading with him, "Cross over to Macedonia and help us!"  After he had seen the vision, we immediately made efforts to set out for Macedonia, concluding that God had called us to evangelize them.  Acts 10:9-10

LOCATION SUMMARY
The table below identifies the center of the smallest ring in the map above.  The location data provides various types of identification to better describe the location.  The GIS data can be used to map the location in Google maps or Google Earth.

Central Street Address	140 Whispering Pines Dr	GIS Latitude	35.659830	
Subdivision		GIS Longitude	-82.021480	
Zip Code	28752	Sitescape Category	Townscape	
State Region	Region 8:  Catawba	Sitescape Group	Medium Towns	

POPULATION & HOUSEHOLD BAND COMPOSITION
Below are listed the total number of people and the total number of households corresponding to each of the 3 bands indicated on the map.

CATEGORY	COUNTY	0-3 MILES	3-7 MILES	7-10 MILES	
2010 Population	44,185	12,709	18,232	9,860	
2010 Households	17,870	5,381	7,152	3,912	
2010 Group Quarters	1,517	289	1,035	214	

TOP COMMUNITY TYPES
The largest type of community within this area is blue-collar, working families. Approximately 2668 households within the 0-3 mile band as indicated on the map fall into this description.

COMMUNITY	0-3 MI BAND	HHLDS	PERCENT	
Working Communities	Blue-collar, Working Families	2,668	49.62%	
Country Communities	Rural, Agri. & Mining Families	1,690	31.43%	
Mainstay Communities	Established, Diverse Households	570	10.6%	

TOP LIFESTYLE SEGMENTS
The largest type of lifestyle within this area is the Urban Blues segment. Approximately 283 households within the 0-3 mile band as indicated on the map fall into this description.

LIFESTYLE	DESCRIPTOR	HHLDS	PERCENT	
Urban Blues
(64.35% unreached)	Young Hispanic families, singles, and single parents living in urban areas working in low paying, entry-level blue-collar and service jobs 	283	5.26%	
Amer. Great Outdoors
(64.14% unreached)	Older rural couples and retirees scattered in remote communities around the country living on low wage and Social Security in modest homes, small apartment buildings and mobile homes 	158	2.94%	
Struggling city Centers
(67.80% unreached)	Young, single and single-parent minority renters living in very low-income city neighborhoods throughout the South  	147	2.73%	

EVANGELSCAPE: SPIRITUAL INDICATORS
The numbers in this segment communicate the most compelling reasons why this community needs churches and believers to intercede in missional prayer and activity.  This community needs eternal transformation that only comes by way of the gospel and the working of the Holy Spirit.

SPIRITUALITY INDICATOR	COUNTY HHLDS	COUNTY %	BAND HHLDS	BAND %	
Unreached	10,195	57.05%	3,306	61.43%	
Religious but NOT Evangelical	1,921	10.75%	660	12.26%	
Spiritual but NOT Evangelical	1,572	8.8%	525	9.76%	
Non-Evangelical but NOT Interested	6,720	37.6%	2,129	39.57%	

CHURCHSCAPE: SPIRITUAL INDICATORS
The indicators below reveal a snapshot of the extent of evangelical presence in the focus community.  The last item in this section reveals how many churches are needed in order to have a minimum of one church for every 2000 hhlds (4000 –5000 people).

SPIRITUALITY INDICATOR	COUNTY	COUNTY %	3 MI RING	RING %	
Active Evangelical HHlds	4,090	23%	1,104	21%	
Inactive Evangelical HHlds	3,585	20%	968	18%	
# New Churches Needed	0	0	

MISSIONSCAPE: CULTURAL BRIDGES
Cultural bridges are those characteristics that could be used to build relationships with people in the lifestyle group. Various activities, interests, or opinions represented among the consumer behavior characteristics of the lifestyle group offer ways for believers to build relationships with people in the lifestyle group and through that relationship impact them for Christ.

CULTURAL BRIDGE	#HHlds	%HHlds	
Fast Food/Drive-In Restaurant-Visit Any	4,708	88%	
Family Restaurants/Steak Houses-Visit Any	4,376	81%	
First Aid BandAid/Topical Antibiotic Remedies (Non-Prescription) Use	3,942	73%	
Home Personal Computer-HH Own	3,900	72%	
Ailments Last Yr-Any Ailment	3,598	67%	
Listening To Music	3,452	64%	
Like To Have Circle Of Close Friends	3,412	63%	

This mission site is located in the Region 8:  Catawba of the Baptist State Convention of North Carolina.  For more information about this need, contact:  Shirley Sells (ssells@ncbaptist.org)