REACHING OLD FORT, MCDOWELL, NC
This location has been identified as one of the top areas in North Carolina in need of new churches.  This report has been written to assist you in gaining an understanding of where God has gathered concentrations of people in need of Him in order that your church can focus your efforts and resources where He is at work and the need is greatest.  May this report assist your church in hearing God’s invitation to join Him where He is calling.

During the night a vision appeared to Paul: a Macedonian man was standing and pleading with him, "Cross over to Macedonia and help us!"  After he had seen the vision, we immediately made efforts to set out for Macedonia, concluding that God had called us to evangelize them.  Acts 10:9-10

LOCATION SUMMARY
The table below identifies the center of the smallest ring in the map above.  The location data provides various types of identification to better describe the location.  The GIS data can be used to map the location in Google maps or Google Earth.

Central Street Address	323-545 Bartlett Hollow Rd	GIS Latitude	35.588610	
Subdivision		GIS Longitude	-82.193360	
Zip Code	28762	Sitescape Category	Townscape	
State Region	Region 8:  Catawba	Sitescape Group	Small Towns	

POPULATION & HOUSEHOLD BAND COMPOSITION
Below are listed the total number of people and the total number of households corresponding to each of the 3 bands indicated on the map.

CATEGORY	COUNTY	0-3 MILES	3-7 MILES	7-10 MILES	
2010 Population	44,185	3,800	7,922	18,602	
2010 Households	17,870	1,575	3,258	8,068	
2010 Group Quarters	1,517	0	303	420	

TOP COMMUNITY TYPES
The largest type of community within this area is rural, agri. & mining families. Approximately 1063 households within the 0-3 mile band as indicated on the map fall into this description.

COMMUNITY	0-3 MI BAND	HHLDS	PERCENT	
Country Communities	Rural, Agri. & Mining Families	1,063	67.53%	
Working Communities	Blue-collar, Working Families	314	19.95%	
Urban Communities	High Density, Inner-city Neighborhoods	117	7.43%	

TOP LIFESTYLE SEGMENTS
The largest type of lifestyle within this area is the Hinterland Fam. segment. Approximately 763 households within the 0-3 mile band as indicated on the map fall into this description.

LIFESTYLE	DESCRIPTOR	HHLDS	PERCENT	
Hinterland Fam.
(41.08% unreached)	Blue-collar, middle-aged families and couples settled in isolated towns and villages throughout the South 	763	48.44%	
Small Town Endeavors
(67.38% unreached)	A mix of lower income, young and old, singles, families and single parents living in older homes and small apartments in working-class towns 	243	15.43%	
Coal & Crops
(61.02% unreached)	Rural, low-income families and singles living in small, racially mixed hamlets in sparsely populated areas working in mining and farming jobs throughout the Midwest and South	150	9.52%	

EVANGELSCAPE: SPIRITUAL INDICATORS
The numbers in this segment communicate the most compelling reasons why this community needs churches and believers to intercede in missional prayer and activity.  This community needs eternal transformation that only comes by way of the gospel and the working of the Holy Spirit.

SPIRITUALITY INDICATOR	COUNTY HHLDS	COUNTY %	BAND HHLDS	BAND %	
Unreached	10,195	57.05%	844	53.56%	
Religious but NOT Evangelical	1,921	10.75%	172	10.95%	
Spiritual but NOT Evangelical	1,572	8.8%	91	5.78%	
Non-Evangelical but NOT Interested	6,720	37.6%	585	37.11%	

CHURCHSCAPE: SPIRITUAL INDICATORS
The indicators below reveal a snapshot of the extent of evangelical presence in the focus community.  The last item in this section reveals how many churches are needed in order to have a minimum of one church for every 2000 hhlds (4000 –5000 people).

SPIRITUALITY INDICATOR	COUNTY	COUNTY %	3 MI RING	RING %	
Active Evangelical HHlds	4,090	23%	389	25%	
Inactive Evangelical HHlds	3,585	20%	341	22%	
# New Churches Needed	0	0	

MISSIONSCAPE: CULTURAL BRIDGES
Cultural bridges are those characteristics that could be used to build relationships with people in the lifestyle group. Various activities, interests, or opinions represented among the consumer behavior characteristics of the lifestyle group offer ways for believers to build relationships with people in the lifestyle group and through that relationship impact them for Christ.

CULTURAL BRIDGE	#HHlds	%HHlds	
Fast Food/Drive-In Restaurant-Visit Any	1,422	90%	
Family Restaurants/Steak Houses-Visit Any	1,289	82%	
First Aid BandAid/Topical Antibiotic Remedies (Non-Prescription) Use	1,106	70%	
Home Personal Computer-HH Own	1,059	67%	
Ailments Last Yr-Any Ailment	1,023	65%	
Listening To Music	1,012	64%	
Like To Have Circle Of Close Friends	995	63%	

This mission site is located in the Region 8:  Catawba of the Baptist State Convention of North Carolina.  For more information about this need, contact:  Shirley Sells (ssells@ncbaptist.org)