REACHING RUTHERFORDTON, RUTHERFORD, NC
This location has been identified as one of the top areas in North Carolina in need of new churches.  This report has been written to assist you in gaining an understanding of where God has gathered concentrations of people in need of Him in order that your church can focus your efforts and resources where He is at work and the need is greatest.  May this report assist your church in hearing God’s invitation to join Him where He is calling.

During the night a vision appeared to Paul: a Macedonian man was standing and pleading with him, "Cross over to Macedonia and help us!"  After he had seen the vision, we immediately made efforts to set out for Macedonia, concluding that God had called us to evangelize them.  Acts 10:9-10

LOCATION SUMMARY
The table below identifies the center of the smallest ring in the map above.  The location data provides various types of identification to better describe the location.  The GIS data can be used to map the location in Google maps or Google Earth.

Central Street Address	183 W 5th St	GIS Latitude	35.371090	
Subdivision		GIS Longitude	-81.959570	
Zip Code	28139	Sitescape Category	Townscape	
State Region	Region 8:  Catawba	Sitescape Group	Medium Towns	

POPULATION & HOUSEHOLD BAND COMPOSITION
Below are listed the total number of people and the total number of households corresponding to each of the 3 bands indicated on the map.

CATEGORY	COUNTY	0-3 MILES	3-7 MILES	7-10 MILES	
2010 Population	63,570	11,170	20,110	15,203	
2010 Households	27,108	4,672	8,589	6,403	
2010 Group Quarters	1,573	761	587	155	

TOP COMMUNITY TYPES
The largest type of community within this area is blue-collar, working families. Approximately 1924 households within the 0-3 mile band as indicated on the map fall into this description.

COMMUNITY	0-3 MI BAND	HHLDS	PERCENT	
Working Communities	Blue-collar, Working Families	1,924	41.19%	
Country Communities	Rural, Agri. & Mining Families	787	16.85%	
Mainstay Communities	Established, Diverse Households	722	15.46%	

TOP LIFESTYLE SEGMENTS
The largest type of lifestyle within this area is the Grass-Roots Living segment. Approximately 586 households within the 0-3 mile band as indicated on the map fall into this description.

LIFESTYLE	DESCRIPTOR	HHLDS	PERCENT	
Grass-Roots Living
(69.62% unreached)	Less educated, racially diverse mix of middle-aged couples, families and singles living in lower-middle-class rural villages and aging industrial towns throughout the Midwest and South 	586	12.54%	
Family Convenience
(63.76% unreached)	Sprawling families living in remote towns and military bases containing dual-income couples working at skilled blue-collar jobs in manufacturing and construction as well as in the military	397	8.5%	
Comfy Country Living
(61.13% unreached)	Older, empty-nesting college-educated couples and retirees reside in quiet small-town communities	314	6.72%	

EVANGELSCAPE: SPIRITUAL INDICATORS
The numbers in this segment communicate the most compelling reasons why this community needs churches and believers to intercede in missional prayer and activity.  This community needs eternal transformation that only comes by way of the gospel and the working of the Holy Spirit.

SPIRITUALITY INDICATOR	COUNTY HHLDS	COUNTY %	BAND HHLDS	BAND %	
Unreached	16,678	61.53%	3,093	66.19%	
Religious but NOT Evangelical	3,661	13.5%	715	15.3%	
Spiritual but NOT Evangelical	2,548	9.4%	493	10.54%	
Non-Evangelical but NOT Interested	10,526	38.83%	1,896	40.58%	

CHURCHSCAPE: SPIRITUAL INDICATORS
The indicators below reveal a snapshot of the extent of evangelical presence in the focus community.  The last item in this section reveals how many churches are needed in order to have a minimum of one church for every 2000 hhlds (4000 –5000 people).

SPIRITUALITY INDICATOR	COUNTY	COUNTY %	3 MI RING	RING %	
Active Evangelical HHlds	6,866	25%	1,039	22%	
Inactive Evangelical HHlds	3,563	13%	540	12%	
# New Churches Needed	0	0	

MISSIONSCAPE: CULTURAL BRIDGES
Cultural bridges are those characteristics that could be used to build relationships with people in the lifestyle group. Various activities, interests, or opinions represented among the consumer behavior characteristics of the lifestyle group offer ways for believers to build relationships with people in the lifestyle group and through that relationship impact them for Christ.

CULTURAL BRIDGE	#HHlds	%HHlds	
Fast Food/Drive-In Restaurant-Visit Any	4,023	86%	
Family Restaurants/Steak Houses-Visit Any	3,865	83%	
Home Personal Computer-HH Own	3,550	76%	
First Aid BandAid/Topical Antibiotic Remedies (Non-Prescription) Use	3,477	74%	
Ailments Last Yr-Any Ailment	3,211	69%	
Listening To Music	3,139	67%	
Like To Have Circle Of Close Friends	3,045	65%	

This mission site is located in the Region 8:  Catawba of the Baptist State Convention of North Carolina.  For more information about this need, contact:  Shirley Sells (ssells@ncbaptist.org)