REACHING ASHEVILLE, BUNCOMBE, NC
This location has been identified as one of the top areas in North Carolina in need of new churches.  This report has been written to assist you in gaining an understanding of where God has gathered concentrations of people in need of Him in order that your church can focus your efforts and resources where He is at work and the need is greatest.  May this report assist your church in hearing God’s invitation to join Him where He is calling.

During the night a vision appeared to Paul: a Macedonian man was standing and pleading with him, "Cross over to Macedonia and help us!"  After he had seen the vision, we immediately made efforts to set out for Macedonia, concluding that God had called us to evangelize them.  Acts 10:9-10

LOCATION SUMMARY
The table below identifies the center of the smallest ring in the map above.  The location data provides various types of identification to better describe the location.  The GIS data can be used to map the location in Google maps or Google Earth.

Central Street Address	185 S French Broad Ave	GIS Latitude	35.587430	
Subdivision		GIS Longitude	-82.560290	
Zip Code	28801	Sitescape Category	Townscape	
State Region	Region 9:  Mountains	Sitescape Group	Medium Towns	

POPULATION & HOUSEHOLD BAND COMPOSITION
Below are listed the total number of people and the total number of households corresponding to each of the 3 bands indicated on the map.

CATEGORY	COUNTY	0-3 MILES	3-7 MILES	7-10 MILES	
2010 Population	233,764	47,442	78,171	62,495	
2010 Households	100,164	21,707	34,007	25,796	
2010 Group Quarters	7,073	2,935	1,744	1,171	

TOP COMMUNITY TYPES
The largest type of community within this area is blue-collar, working families. Approximately 8488 households within the 0-3 mile band as indicated on the map fall into this description.

COMMUNITY	0-3 MI BAND	HHLDS	PERCENT	
Working Communities	Blue-collar, Working Families	8,488	39.11%	
Urban Communities	High Density, Inner-city Neighborhoods	4,963	22.87%	
Aspiring Communities	Young Singles / Aspiring-Multihousing	3,772	17.38%	

TOP LIFESTYLE SEGMENTS
The largest type of lifestyle within this area is the Af. Amer. Neighborhoods segment. Approximately 855 households within the 0-3 mile band as indicated on the map fall into this description.

LIFESTYLE	DESCRIPTOR	HHLDS	PERCENT	
Af. Amer. Neighborhoods
(69.94% unreached)	Young, working-class minority city dwellers and single-parent families with low educational levels living in older homes and low-rise apartments 	855	3.94%	
Young Cosmopolitans
(78.30% unreached)	Residents are young, single, college educated and earning upper-middle-class incomes as white-collar professionals, managers and executives living in luxury apartments and condos in fast growing cities 	841	3.87%	
New Generation Activists
(67.34% unreached)	Less educated, young, low income minority singles and single-parent families concentrated in the nation's inner cities 	740	3.41%	

EVANGELSCAPE: SPIRITUAL INDICATORS
The numbers in this segment communicate the most compelling reasons why this community needs churches and believers to intercede in missional prayer and activity.  This community needs eternal transformation that only comes by way of the gospel and the working of the Holy Spirit.

SPIRITUALITY INDICATOR	COUNTY HHLDS	COUNTY %	BAND HHLDS	BAND %	
Unreached	67,697	67.59%	15,240	70.21%	
Religious but NOT Evangelical	16,190	16.16%	4,315	19.88%	
Spiritual but NOT Evangelical	11,321	11.3%	2,206	10.16%	
Non-Evangelical but NOT Interested	40,279	40.21%	8,795	40.52%	

CHURCHSCAPE: SPIRITUAL INDICATORS
The indicators below reveal a snapshot of the extent of evangelical presence in the focus community.  The last item in this section reveals how many churches are needed in order to have a minimum of one church for every 2000 hhlds (4000 –5000 people).

SPIRITUALITY INDICATOR	COUNTY	COUNTY %	3 MI RING	RING %	
Active Evangelical HHlds	14,250	14%	2,837	13%	
Inactive Evangelical HHlds	18,218	18%	3,628	17%	
# New Churches Needed	0	0	

MISSIONSCAPE: CULTURAL BRIDGES
Cultural bridges are those characteristics that could be used to build relationships with people in the lifestyle group. Various activities, interests, or opinions represented among the consumer behavior characteristics of the lifestyle group offer ways for believers to build relationships with people in the lifestyle group and through that relationship impact them for Christ.

CULTURAL BRIDGE	#HHlds	%HHlds	
Fast Food/Drive-In Restaurant-Visit Any	18,435	85%	
Family Restaurants/Steak Houses-Visit Any	16,995	78%	
Home Personal Computer-HH Own	15,652	72%	
First Aid BandAid/Topical Antibiotic Remedies (Non-Prescription) Use	15,317	71%	
Ailments Last Yr-Any Ailment	14,586	67%	
Listening To Music	14,371	66%	
Movies-Attended Movie In Last 6 Months	14,146	65%	

This mission site is located in the Region 9:  Mountains of the Baptist State Convention of North Carolina.  For more information about this need, contact:  Shirley Sells (ssells@ncbaptist.org)