REACHING ARDEN, BUNCOMBE, NC
This location has been identified as one of the top areas in North Carolina in need of new churches.  This report has been written to assist you in gaining an understanding of where God has gathered concentrations of people in need of Him in order that your church can focus your efforts and resources where He is at work and the need is greatest.  May this report assist your church in hearing God’s invitation to join Him where He is calling.

During the night a vision appeared to Paul: a Macedonian man was standing and pleading with him, "Cross over to Macedonia and help us!"  After he had seen the vision, we immediately made efforts to set out for Macedonia, concluding that God had called us to evangelize them.  Acts 10:9-10

LOCATION SUMMARY
The table below identifies the center of the smallest ring in the map above.  The location data provides various types of identification to better describe the location.  The GIS data can be used to map the location in Google maps or Google Earth.

Central Street Address	17 Maple Ln	GIS Latitude	35.483140	
Subdivision		GIS Longitude	-82.527670	
Zip Code	28704	Sitescape Category	Townscape	
State Region	Region 9:  Mountains	Sitescape Group	Medium Towns	

POPULATION & HOUSEHOLD BAND COMPOSITION
Below are listed the total number of people and the total number of households corresponding to each of the 3 bands indicated on the map.

CATEGORY	COUNTY	0-3 MILES	3-7 MILES	7-10 MILES	
2010 Population	233,764	26,035	51,947	92,003	
2010 Households	100,164	11,530	22,278	40,245	
2010 Group Quarters	7,073	390	508	3,763	

TOP COMMUNITY TYPES
The largest type of community within this area is affluent, white-collar families. Approximately 4225 households within the 0-3 mile band as indicated on the map fall into this description.

COMMUNITY	0-3 MI BAND	HHLDS	PERCENT	
Upscale Communities	Affluent, White-collar Families	4,225	36.65%	
Mainstay Communities	Established, Diverse Households	3,672	31.85%	
Working Communities	Blue-collar, Working Families	1,704	14.78%	

TOP LIFESTYLE SEGMENTS
The largest type of lifestyle within this area is the Young Cosmopolitans segment. Approximately 992 households within the 0-3 mile band as indicated on the map fall into this description.

LIFESTYLE	DESCRIPTOR	HHLDS	PERCENT	
Young Cosmopolitans
(78.30% unreached)	Residents are young, single, college educated and earning upper-middle-class incomes as white-collar professionals, managers and executives living in luxury apartments and condos in fast growing cities 	992	8.6%	
Steadfast Conservative
(68.53% unreached)	Home to high-school educated mature singles and couples living in middle-class urban blue-collar neighborhoods  	894	7.75%	
Successful Urban Sprawl
(75.11% unreached)	Middle-age, married couples with children who enjoy an upscale life far from the downtown hustle of city living	857	7.43%	

EVANGELSCAPE: SPIRITUAL INDICATORS
The numbers in this segment communicate the most compelling reasons why this community needs churches and believers to intercede in missional prayer and activity.  This community needs eternal transformation that only comes by way of the gospel and the working of the Holy Spirit.

SPIRITUALITY INDICATOR	COUNTY HHLDS	COUNTY %	BAND HHLDS	BAND %	
Unreached	67,697	67.59%	8,136	70.56%	
Religious but NOT Evangelical	16,190	16.16%	1,916	16.62%	
Spiritual but NOT Evangelical	11,321	11.3%	1,353	11.73%	
Non-Evangelical but NOT Interested	40,279	40.21%	4,873	42.27%	

CHURCHSCAPE: SPIRITUAL INDICATORS
The indicators below reveal a snapshot of the extent of evangelical presence in the focus community.  The last item in this section reveals how many churches are needed in order to have a minimum of one church for every 2000 hhlds (4000 –5000 people).

SPIRITUALITY INDICATOR	COUNTY	COUNTY %	3 MI RING	RING %	
Active Evangelical HHlds	14,250	14%	1,489	13%	
Inactive Evangelical HHlds	18,218	18%	1,904	17%	
# New Churches Needed	0	1	

MISSIONSCAPE: CULTURAL BRIDGES
Cultural bridges are those characteristics that could be used to build relationships with people in the lifestyle group. Various activities, interests, or opinions represented among the consumer behavior characteristics of the lifestyle group offer ways for believers to build relationships with people in the lifestyle group and through that relationship impact them for Christ.

CULTURAL BRIDGE	#HHlds	%HHlds	
Family Restaurants/Steak Houses-Visit Any	9,723	84%	
Fast Food/Drive-In Restaurant-Visit Any	9,561	83%	
Home Personal Computer-HH Own	9,312	81%	
First Aid BandAid/Topical Antibiotic Remedies (Non-Prescription) Use	8,525	74%	
Movies-Attended Movie In Last 6 Months	8,074	70%	
Ailments Last Yr-Any Ailment	7,966	69%	
Listening To Music	7,943	69%	

This mission site is located in the Region 9:  Mountains of the Baptist State Convention of North Carolina.  For more information about this need, contact:  Shirley Sells (ssells@ncbaptist.org)