REACHING ASHEVILLE, BUNCOMBE, NC
This location has been identified as one of the top areas in North Carolina in need of new churches.  This report has been written to assist you in gaining an understanding of where God has gathered concentrations of people in need of Him in order that your church can focus your efforts and resources where He is at work and the need is greatest.  May this report assist your church in hearing God’s invitation to join Him where He is calling.

During the night a vision appeared to Paul: a Macedonian man was standing and pleading with him, "Cross over to Macedonia and help us!"  After he had seen the vision, we immediately made efforts to set out for Macedonia, concluding that God had called us to evangelize them.  Acts 10:9-10

LOCATION SUMMARY
The table below identifies the center of the smallest ring in the map above.  The location data provides various types of identification to better describe the location.  The GIS data can be used to map the location in Google maps or Google Earth.

Central Street Address	2-44 Hensley Dr	GIS Latitude	35.625260	
Subdivision		GIS Longitude	-82.658980	
Zip Code	28806	Sitescape Category	Townscape	
State Region	Region 9:  Mountains	Sitescape Group	Medium Towns	

POPULATION & HOUSEHOLD BAND COMPOSITION
Below are listed the total number of people and the total number of households corresponding to each of the 3 bands indicated on the map.

CATEGORY	COUNTY	0-3 MILES	3-7 MILES	7-10 MILES	
2010 Population	233,764	14,128	83,608	50,415	
2010 Households	100,164	5,636	36,451	22,105	
2010 Group Quarters	7,073	159	3,620	617	

TOP COMMUNITY TYPES
The largest type of community within this area is blue-collar, working families. Approximately 1918 households within the 0-3 mile band as indicated on the map fall into this description.

COMMUNITY	0-3 MI BAND	HHLDS	PERCENT	
Working Communities	Blue-collar, Working Families	1,918	34.02%	
Mainstay Communities	Established, Diverse Households	1,347	23.89%	
Urban Communities	High Density, Inner-city Neighborhoods	823	14.6%	

TOP LIFESTYLE SEGMENTS
The largest type of lifestyle within this area is the Family Convenience segment. Approximately 876 households within the 0-3 mile band as indicated on the map fall into this description.

LIFESTYLE	DESCRIPTOR	HHLDS	PERCENT	
Family Convenience
(63.76% unreached)	Sprawling families living in remote towns and military bases containing dual-income couples working at skilled blue-collar jobs in manufacturing and construction as well as in the military	876	15.54%	
Urban Commuter Fam.
(67.14% unreached)	Upscale, college educated Baby Boomer families and couples living in comfortable, single detached homes in city neighborhoods on the metropolitan fringe	701	12.44%	
New Generation Activists
(67.34% unreached)	Less educated, young, low income minority singles and single-parent families concentrated in the nation's inner cities 	697	12.37%	

EVANGELSCAPE: SPIRITUAL INDICATORS
The numbers in this segment communicate the most compelling reasons why this community needs churches and believers to intercede in missional prayer and activity.  This community needs eternal transformation that only comes by way of the gospel and the working of the Holy Spirit.

SPIRITUALITY INDICATOR	COUNTY HHLDS	COUNTY %	BAND HHLDS	BAND %	
Unreached	67,697	67.59%	3,690	65.47%	
Religious but NOT Evangelical	16,190	16.16%	746	13.23%	
Spiritual but NOT Evangelical	11,321	11.3%	659	11.7%	
Non-Evangelical but NOT Interested	40,279	40.21%	2,286	40.56%	

CHURCHSCAPE: SPIRITUAL INDICATORS
The indicators below reveal a snapshot of the extent of evangelical presence in the focus community.  The last item in this section reveals how many churches are needed in order to have a minimum of one church for every 2000 hhlds (4000 –5000 people).

SPIRITUALITY INDICATOR	COUNTY	COUNTY %	3 MI RING	RING %	
Active Evangelical HHlds	14,250	14%	855	15%	
Inactive Evangelical HHlds	18,218	18%	1,093	19%	
# New Churches Needed	0	0	

MISSIONSCAPE: CULTURAL BRIDGES
Cultural bridges are those characteristics that could be used to build relationships with people in the lifestyle group. Various activities, interests, or opinions represented among the consumer behavior characteristics of the lifestyle group offer ways for believers to build relationships with people in the lifestyle group and through that relationship impact them for Christ.

CULTURAL BRIDGE	#HHlds	%HHlds	
Fast Food/Drive-In Restaurant-Visit Any	4,917	87%	
Family Restaurants/Steak Houses-Visit Any	4,654	83%	
Home Personal Computer-HH Own	4,339	77%	
First Aid BandAid/Topical Antibiotic Remedies (Non-Prescription) Use	4,105	73%	
Listening To Music	3,859	68%	
Ailments Last Yr-Any Ailment	3,742	66%	
Like To Have Circle Of Close Friends	3,657	65%	

This mission site is located in the Region 9:  Mountains of the Baptist State Convention of North Carolina.  For more information about this need, contact:  Shirley Sells (ssells@ncbaptist.org)