REACHING CANTON, HAYWOOD, NC
This location has been identified as one of the top areas in North Carolina in need of new churches.  This report has been written to assist you in gaining an understanding of where God has gathered concentrations of people in need of Him in order that your church can focus your efforts and resources where He is at work and the need is greatest.  May this report assist your church in hearing God’s invitation to join Him where He is calling.

During the night a vision appeared to Paul: a Macedonian man was standing and pleading with him, "Cross over to Macedonia and help us!"  After he had seen the vision, we immediately made efforts to set out for Macedonia, concluding that God had called us to evangelize them.  Acts 10:9-10

LOCATION SUMMARY
The table below identifies the center of the smallest ring in the map above.  The location data provides various types of identification to better describe the location.  The GIS data can be used to map the location in Google maps or Google Earth.

Central Street Address	17-55 U.S. 19	GIS Latitude	35.532550	
Subdivision		GIS Longitude	-82.856510	
Zip Code	28716	Sitescape Category	Townscape	
State Region	Region 9:  Mountains	Sitescape Group	Medium Towns	

POPULATION & HOUSEHOLD BAND COMPOSITION
Below are listed the total number of people and the total number of households corresponding to each of the 3 bands indicated on the map.

CATEGORY	COUNTY	0-3 MILES	3-7 MILES	7-10 MILES	
2010 Population	57,329	11,793	20,135	31,444	
2010 Households	25,896	5,344	8,745	13,823	
2010 Group Quarters	969	80	318	504	

TOP COMMUNITY TYPES
The largest type of community within this area is blue-collar, working families. Approximately 3258 households within the 0-3 mile band as indicated on the map fall into this description.

COMMUNITY	0-3 MI BAND	HHLDS	PERCENT	
Working Communities	Blue-collar, Working Families	3,258	60.93%	
Country Communities	Rural, Agri. & Mining Families	969	18.12%	
Mainstay Communities	Established, Diverse Households	596	11.15%	

TOP LIFESTYLE SEGMENTS
The largest type of lifestyle within this area is the Hinterland Fam. segment. Approximately 399 households within the 0-3 mile band as indicated on the map fall into this description.

LIFESTYLE	DESCRIPTOR	HHLDS	PERCENT	
Hinterland Fam.
(41.08% unreached)	Blue-collar, middle-aged families and couples settled in isolated towns and villages throughout the South 	399	7.47%	
Family Convenience
(63.76% unreached)	Sprawling families living in remote towns and military bases containing dual-income couples working at skilled blue-collar jobs in manufacturing and construction as well as in the military	340	6.36%	
Urban Commuter Fam.
(67.14% unreached)	Upscale, college educated Baby Boomer families and couples living in comfortable, single detached homes in city neighborhoods on the metropolitan fringe	184	3.44%	

EVANGELSCAPE: SPIRITUAL INDICATORS
The numbers in this segment communicate the most compelling reasons why this community needs churches and believers to intercede in missional prayer and activity.  This community needs eternal transformation that only comes by way of the gospel and the working of the Holy Spirit.

SPIRITUALITY INDICATOR	COUNTY HHLDS	COUNTY %	BAND HHLDS	BAND %	
Unreached	16,742	64.65%	3,489	65.28%	
Religious but NOT Evangelical	3,598	13.89%	813	15.22%	
Spiritual but NOT Evangelical	3,215	12.42%	583	10.9%	
Non-Evangelical but NOT Interested	9,931	38.35%	2,093	39.16%	

CHURCHSCAPE: SPIRITUAL INDICATORS
The indicators below reveal a snapshot of the extent of evangelical presence in the focus community.  The last item in this section reveals how many churches are needed in order to have a minimum of one church for every 2000 hhlds (4000 –5000 people).

SPIRITUALITY INDICATOR	COUNTY	COUNTY %	3 MI RING	RING %	
Active Evangelical HHlds	5,452	21%	1,107	21%	
Inactive Evangelical HHlds	3,701	14%	751	14%	
# New Churches Needed	0	0	

MISSIONSCAPE: CULTURAL BRIDGES
Cultural bridges are those characteristics that could be used to build relationships with people in the lifestyle group. Various activities, interests, or opinions represented among the consumer behavior characteristics of the lifestyle group offer ways for believers to build relationships with people in the lifestyle group and through that relationship impact them for Christ.

CULTURAL BRIDGE	#HHlds	%HHlds	
Fast Food/Drive-In Restaurant-Visit Any	4,648	87%	
Family Restaurants/Steak Houses-Visit Any	4,444	83%	
Home Personal Computer-HH Own	4,095	77%	
First Aid BandAid/Topical Antibiotic Remedies (Non-Prescription) Use	3,902	73%	
Ailments Last Yr-Any Ailment	3,643	68%	
Listening To Music	3,537	66%	
Like To Have Circle Of Close Friends	3,471	65%	

This mission site is located in the Region 9:  Mountains of the Baptist State Convention of North Carolina.  For more information about this need, contact:  Shirley Sells (ssells@ncbaptist.org)