REACHING HENDERSONVILLE, HENDERSON, NC
This location has been identified as one of the top areas in North Carolina in need of new churches.  This report has been written to assist you in gaining an understanding of where God has gathered concentrations of people in need of Him in order that your church can focus your efforts and resources where He is at work and the need is greatest.  May this report assist your church in hearing God’s invitation to join Him where He is calling.

During the night a vision appeared to Paul: a Macedonian man was standing and pleading with him, "Cross over to Macedonia and help us!"  After he had seen the vision, we immediately made efforts to set out for Macedonia, concluding that God had called us to evangelize them.  Acts 10:9-10

LOCATION SUMMARY
The table below identifies the center of the smallest ring in the map above.  The location data provides various types of identification to better describe the location.  The GIS data can be used to map the location in Google maps or Google Earth.

Central Street Address	301-361 Skyline Exd	GIS Latitude	35.338090	
Subdivision		GIS Longitude	-82.482160	
Zip Code	28791	Sitescape Category	Townscape	
State Region	Region 9:  Mountains	Sitescape Group	Medium Towns	

POPULATION & HOUSEHOLD BAND COMPOSITION
Below are listed the total number of people and the total number of households corresponding to each of the 3 bands indicated on the map.

CATEGORY	COUNTY	0-3 MILES	3-7 MILES	7-10 MILES	
2010 Population	105,184	28,723	52,894	36,765	
2010 Households	44,954	12,658	22,556	15,211	
2010 Group Quarters	1,933	1,632	301	201	

TOP COMMUNITY TYPES
The largest type of community within this area is established, diverse households. Approximately 5743 households within the 0-3 mile band as indicated on the map fall into this description.

COMMUNITY	0-3 MI BAND	HHLDS	PERCENT	
Mainstay Communities	Established, Diverse Households	5,743	45.38%	
Working Communities	Blue-collar, Working Families	3,798	30.01%	
Urban Communities	High Density, Inner-city Neighborhoods	1,090	8.61%	

TOP LIFESTYLE SEGMENTS
The largest type of lifestyle within this area is the Mature America segment. Approximately 946 households within the 0-3 mile band as indicated on the map fall into this description.

LIFESTYLE	DESCRIPTOR	HHLDS	PERCENT	
Mature America
(80.87% unreached)	Home to the Greatest Generation, these senior residents earn modest and fixed incomes and live primarily in city neighborhoods in high-rise apartments, mobile homes and assisted living facilities 	946	7.47%	
Urban Commuter Fam.
(67.14% unreached)	Upscale, college educated Baby Boomer families and couples living in comfortable, single detached homes in city neighborhoods on the metropolitan fringe	857	6.77%	
Grass-Roots Living
(69.62% unreached)	Less educated, racially diverse mix of middle-aged couples, families and singles living in lower-middle-class rural villages and aging industrial towns throughout the Midwest and South 	408	3.22%	

EVANGELSCAPE: SPIRITUAL INDICATORS
The numbers in this segment communicate the most compelling reasons why this community needs churches and believers to intercede in missional prayer and activity.  This community needs eternal transformation that only comes by way of the gospel and the working of the Holy Spirit.

SPIRITUALITY INDICATOR	COUNTY HHLDS	COUNTY %	BAND HHLDS	BAND %	
Unreached	29,990	66.71%	8,796	69.49%	
Religious but NOT Evangelical	6,536	14.54%	2,018	15.94%	
Spiritual but NOT Evangelical	5,687	12.65%	1,604	12.67%	
Non-Evangelical but NOT Interested	17,788	39.57%	5,191	41.01%	

CHURCHSCAPE: SPIRITUAL INDICATORS
The indicators below reveal a snapshot of the extent of evangelical presence in the focus community.  The last item in this section reveals how many churches are needed in order to have a minimum of one church for every 2000 hhlds (4000 –5000 people).

SPIRITUALITY INDICATOR	COUNTY	COUNTY %	3 MI RING	RING %	
Active Evangelical HHlds	8,444	19%	2,178	17%	
Inactive Evangelical HHlds	6,520	15%	1,682	13%	
# New Churches Needed	0	0	

MISSIONSCAPE: CULTURAL BRIDGES
Cultural bridges are those characteristics that could be used to build relationships with people in the lifestyle group. Various activities, interests, or opinions represented among the consumer behavior characteristics of the lifestyle group offer ways for believers to build relationships with people in the lifestyle group and through that relationship impact them for Christ.

CULTURAL BRIDGE	#HHlds	%HHlds	
Fast Food/Drive-In Restaurant-Visit Any	10,416	82%	
Family Restaurants/Steak Houses-Visit Any	10,401	82%	
Home Personal Computer-HH Own	9,316	74%	
First Aid BandAid/Topical Antibiotic Remedies (Non-Prescription) Use	9,164	72%	
Ailments Last Yr-Any Ailment	9,031	71%	
Listening To Music	8,273	65%	
Like To Have Circle Of Close Friends	8,140	64%	

This mission site is located in the Region 9:  Mountains of the Baptist State Convention of North Carolina.  For more information about this need, contact:  Shirley Sells (ssells@ncbaptist.org)