REACHING FLAT ROCK, HENDERSON, NC
This location has been identified as one of the top areas in North Carolina in need of new churches.  This report has been written to assist you in gaining an understanding of where God has gathered concentrations of people in need of Him in order that your church can focus your efforts and resources where He is at work and the need is greatest.  May this report assist your church in hearing God’s invitation to join Him where He is calling.

During the night a vision appeared to Paul: a Macedonian man was standing and pleading with him, "Cross over to Macedonia and help us!"  After he had seen the vision, we immediately made efforts to set out for Macedonia, concluding that God had called us to evangelize them.  Acts 10:9-10

LOCATION SUMMARY
The table below identifies the center of the smallest ring in the map above.  The location data provides various types of identification to better describe the location.  The GIS data can be used to map the location in Google maps or Google Earth.

Central Street Address	3100-3198 Greenville Hwy	GIS Latitude	35.258850	
Subdivision		GIS Longitude	-82.438020	
Zip Code	28731	Sitescape Category	Townscape	
State Region	Region 9:  Mountains	Sitescape Group	Medium Towns	

POPULATION & HOUSEHOLD BAND COMPOSITION
Below are listed the total number of people and the total number of households corresponding to each of the 3 bands indicated on the map.

CATEGORY	COUNTY	0-3 MILES	3-7 MILES	7-10 MILES	
2010 Population	105,184	13,633	41,472	28,207	
2010 Households	44,954	5,956	17,927	11,934	
2010 Group Quarters	1,933	49	1,560	371	

TOP COMMUNITY TYPES
The largest type of community within this area is established, diverse households. Approximately 2522 households within the 0-3 mile band as indicated on the map fall into this description.

COMMUNITY	0-3 MI BAND	HHLDS	PERCENT	
Mainstay Communities	Established, Diverse Households	2,522	42.34%	
Working Communities	Blue-collar, Working Families	2,093	35.14%	
Country Communities	Rural, Agri. & Mining Families	999	16.77%	

TOP LIFESTYLE SEGMENTS
The largest type of lifestyle within this area is the Steadfast Conservative segment. Approximately 907 households within the 0-3 mile band as indicated on the map fall into this description.

LIFESTYLE	DESCRIPTOR	HHLDS	PERCENT	
Steadfast Conservative
(68.53% unreached)	Home to high-school educated mature singles and couples living in middle-class urban blue-collar neighborhoods  	907	15.23%	
Lower Income Essentials
(67.56% unreached)	Lower-income empty-nesting couples and aging seniors, living in out of the way towns in aging houses and mobile homes 	628	10.54%	
Hardy Rural Fam.
(60.86% unreached)	Predominantly middle-class, older Americans living rustic lifestyles in older single-family houses and mobile homes located in tiny towns and isolated villages 	342	5.74%	

EVANGELSCAPE: SPIRITUAL INDICATORS
The numbers in this segment communicate the most compelling reasons why this community needs churches and believers to intercede in missional prayer and activity.  This community needs eternal transformation that only comes by way of the gospel and the working of the Holy Spirit.

SPIRITUALITY INDICATOR	COUNTY HHLDS	COUNTY %	BAND HHLDS	BAND %	
Unreached	29,990	66.71%	3,995	67.08%	
Religious but NOT Evangelical	6,536	14.54%	863	14.49%	
Spiritual but NOT Evangelical	5,687	12.65%	813	13.65%	
Non-Evangelical but NOT Interested	17,788	39.57%	2,320	38.94%	

CHURCHSCAPE: SPIRITUAL INDICATORS
The indicators below reveal a snapshot of the extent of evangelical presence in the focus community.  The last item in this section reveals how many churches are needed in order to have a minimum of one church for every 2000 hhlds (4000 –5000 people).

SPIRITUALITY INDICATOR	COUNTY	COUNTY %	3 MI RING	RING %	
Active Evangelical HHlds	8,444	19%	1,106	19%	
Inactive Evangelical HHlds	6,520	15%	854	14%	
# New Churches Needed	0	0	

MISSIONSCAPE: CULTURAL BRIDGES
Cultural bridges are those characteristics that could be used to build relationships with people in the lifestyle group. Various activities, interests, or opinions represented among the consumer behavior characteristics of the lifestyle group offer ways for believers to build relationships with people in the lifestyle group and through that relationship impact them for Christ.

CULTURAL BRIDGE	#HHlds	%HHlds	
Family Restaurants/Steak Houses-Visit Any	4,995	84%	
Fast Food/Drive-In Restaurant-Visit Any	4,964	83%	
Home Personal Computer-HH Own	4,372	73%	
Ailments Last Yr-Any Ailment	4,352	73%	
First Aid BandAid/Topical Antibiotic Remedies (Non-Prescription) Use	4,322	73%	
Like To Have Circle Of Close Friends	3,919	66%	
Listening To Music	3,832	64%	

This mission site is located in the Region 9:  Mountains of the Baptist State Convention of North Carolina.  For more information about this need, contact:  Shirley Sells (ssells@ncbaptist.org)