REACHING FERNLEY, LYON, NV
This location has been identified as one of the top areas in Nevada in need of new churches.  This report has been written to assist you in gaining an understanding of where God has gathered concentrations of people in need of Him in order that your church can focus your efforts and resources where He is at work and the need is greatest.  May this report assist your church in hearing God’s invitation to join Him where He is calling.

During the night a vision appeared to Paul: a Macedonian man was standing and pleading with him, "Cross over to Macedonia and help us!"  After he had seen the vision, we immediately made efforts to set out for Macedonia, concluding that God had called us to evangelize them.  Acts 10:9-10

LOCATION SUMMARY
The table below identifies the center of the smallest ring in the map above.  The location data provides various types of identification to better describe the location.  The GIS data can be used to map the location in Google maps or Google Earth.

Central Street Address	1212-1214 Jacob Ln	GIS Latitude	39.593950	
Subdivision		GIS Longitude	-119.197590	
Zip Code	89408	Sitescape Category	Townscape	
State Region	Western	Sitescape Group	Medium Towns	
Association	Lahontan Baptist Association			

POPULATION & HOUSEHOLD BAND COMPOSITION
Below are listed the total number of people and the total number of households corresponding to each of the 3 bands indicated on the map.

CATEGORY	COUNTY	0-3 MILES	3-7 MILES	7-10 MILES	
2010 Population	52,809	16,590	3,519	193	
2010 Households	15,013	4,553	1,099	74	
2010 Group Quarters	509	0	0	0	

TOP COMMUNITY TYPES
The largest type of community within this area is established, diverse households. Approximately 3069 households within the 0-3 mile band as indicated on the map fall into this description.

COMMUNITY	0-3 MI BAND	HHLDS	PERCENT	
Mainstay Communities	Established, Diverse Households	3,069	67.44%	
Upscale Communities	Affluent, White-collar Families	801	17.6%	
Working Communities	Blue-collar, Working Families	451	9.91%	

TOP LIFESTYLE SEGMENTS
The largest type of lifestyle within this area is the Urban Commuter Fam. segment. Approximately 618 households within the 0-3 mile band as indicated on the map fall into this description.

LIFESTYLE	DESCRIPTOR	HHLDS	PERCENT	
Urban Commuter Fam.
(67.14% unreached)	Upscale, college educated Baby Boomer families and couples living in comfortable, single detached homes in city neighborhoods on the metropolitan fringe	618	13.57%	
Steadfast Conservative
(68.53% unreached)	Home to high-school educated mature singles and couples living in middle-class urban blue-collar neighborhoods  	451	9.91%	
2nd Generation Success
(73.84% unreached)	Upper-middle-class and large multi-ethnic households working in white and blue-collar jobs within metro fringe communities	183	4.02%	

EVANGELSCAPE: SPIRITUAL INDICATORS
The numbers in this segment communicate the most compelling reasons why this community needs churches and believers to intercede in missional prayer and activity.  This community needs eternal transformation that only comes by way of the gospel and the working of the Holy Spirit.

SPIRITUALITY INDICATOR	COUNTY HHLDS	COUNTY %	BAND HHLDS	BAND %	
Unreached	9,886	65.85%	3,008	66.07%	
Religious but NOT Evangelical	2,009	13.38%	612	13.45%	
Spiritual but NOT Evangelical	1,869	12.45%	592	13%	
Non-Evangelical but NOT Interested	6,008	40.02%	1,804	39.61%	

CHURCHSCAPE: SPIRITUAL INDICATORS
The indicators below reveal a snapshot of the extent of evangelical presence in the focus community.  The last item in this section reveals how many churches are needed in order to have a minimum of one church for every 2000 hhlds (4000 –5000 people).

SPIRITUALITY INDICATOR	COUNTY	COUNTY %	3 MI RING	RING %	
Active Evangelical HHlds	482	3%	145	3%	
Inactive Evangelical HHlds	4,645	31%	1,398	31%	
# New Churches Needed	8	2	

MISSIONSCAPE: CULTURAL BRIDGES
Cultural bridges are those characteristics that could be used to build relationships with people in the lifestyle group. Various activities, interests, or opinions represented among the consumer behavior characteristics of the lifestyle group offer ways for believers to build relationships with people in the lifestyle group and through that relationship impact them for Christ.

CULTURAL BRIDGE	#HHlds	%HHlds	
Fast Food/Drive-In Restaurant-Visit Any	4,046	89%	
Family Restaurants/Steak Houses-Visit Any	4,006	88%	
Home Personal Computer-HH Own	3,828	84%	
First Aid BandAid/Topical Antibiotic Remedies (Non-Prescription) Use	3,391	74%	
HH Uses Computer For Internet/E-mail	3,206	70%	
Movies-Attended Movie In Last 6 Months	3,169	70%	
Important To Respect Customs And Beliefs	3,164	69%	

This mission site is located in the Western of the Nevada Baptist Convention.  For more information about this need, contact the regional Church Planting Strategist:  Ryan Jones (rjones@nbcsbc.org)