REACHING DAYTON, LYON, NV
This location has been identified as one of the top areas in Nevada in need of new churches.  This report has been written to assist you in gaining an understanding of where God has gathered concentrations of people in need of Him in order that your church can focus your efforts and resources where He is at work and the need is greatest.  May this report assist your church in hearing God’s invitation to join Him where He is calling.

During the night a vision appeared to Paul: a Macedonian man was standing and pleading with him, "Cross over to Macedonia and help us!"  After he had seen the vision, we immediately made efforts to set out for Macedonia, concluding that God had called us to evangelize them.  Acts 10:9-10

LOCATION SUMMARY
The table below identifies the center of the smallest ring in the map above.  The location data provides various types of identification to better describe the location.  The GIS data can be used to map the location in Google maps or Google Earth.

Central Street Address	133 Fortune Dr	GIS Latitude	39.273050	
Subdivision		GIS Longitude	-119.576760	
Zip Code	89403	Sitescape Category	Townscape	
State Region	Western	Sitescape Group	Medium Towns	
Association	Lahontan Baptist Association			

POPULATION & HOUSEHOLD BAND COMPOSITION
Below are listed the total number of people and the total number of households corresponding to each of the 3 bands indicated on the map.

CATEGORY	COUNTY	0-3 MILES	3-7 MILES	7-10 MILES	
2010 Population	52,809	10,005	6,980	4,189	
2010 Households	15,013	2,843	2,148	1,460	
2010 Group Quarters	509	4	4	0	

TOP COMMUNITY TYPES
The largest type of community within this area is established, diverse households. Approximately 1669 households within the 0-3 mile band as indicated on the map fall into this description.

COMMUNITY	0-3 MI BAND	HHLDS	PERCENT	
Mainstay Communities	Established, Diverse Households	1,669	58.71%	
Upscale Communities	Affluent, White-collar Families	449	15.79%	
Working Communities	Blue-collar, Working Families	406	14.28%	

TOP LIFESTYLE SEGMENTS
The largest type of lifestyle within this area is the Prime Middle America segment. Approximately 889 households within the 0-3 mile band as indicated on the map fall into this description.

LIFESTYLE	DESCRIPTOR	HHLDS	PERCENT	
Prime Middle America
(65.13% unreached)	A mix of young, upper-middle-class couples and families living in both small towns and mid-sized cities working in well paying white-collar and blue-collar jobs	889	31.27%	
Family Convenience
(63.76% unreached)	Sprawling families living in remote towns and military bases containing dual-income couples working at skilled blue-collar jobs in manufacturing and construction as well as in the military	335	11.78%	
Moderate Conventionalists
(67.18% unreached)	Highly mobile, middle-class singles and childless couples living in modest homes, semi detached houses and apartments scattered throughout second-tier cities	326	11.47%	

EVANGELSCAPE: SPIRITUAL INDICATORS
The numbers in this segment communicate the most compelling reasons why this community needs churches and believers to intercede in missional prayer and activity.  This community needs eternal transformation that only comes by way of the gospel and the working of the Holy Spirit.

SPIRITUALITY INDICATOR	COUNTY HHLDS	COUNTY %	BAND HHLDS	BAND %	
Unreached	9,886	65.85%	1,904	66.98%	
Religious but NOT Evangelical	2,009	13.38%	378	13.28%	
Spiritual but NOT Evangelical	1,869	12.45%	380	13.38%	
Non-Evangelical but NOT Interested	6,008	40.02%	1,146	40.32%	

CHURCHSCAPE: SPIRITUAL INDICATORS
The indicators below reveal a snapshot of the extent of evangelical presence in the focus community.  The last item in this section reveals how many churches are needed in order to have a minimum of one church for every 2000 hhlds (4000 –5000 people).

SPIRITUALITY INDICATOR	COUNTY	COUNTY %	3 MI RING	RING %	
Active Evangelical HHlds	482	3%	88	3%	
Inactive Evangelical HHlds	4,645	31%	851	30%	
# New Churches Needed	8	1	

MISSIONSCAPE: CULTURAL BRIDGES
Cultural bridges are those characteristics that could be used to build relationships with people in the lifestyle group. Various activities, interests, or opinions represented among the consumer behavior characteristics of the lifestyle group offer ways for believers to build relationships with people in the lifestyle group and through that relationship impact them for Christ.

CULTURAL BRIDGE	#HHlds	%HHlds	
Fast Food/Drive-In Restaurant-Visit Any	2,477	87%	
Family Restaurants/Steak Houses-Visit Any	2,472	87%	
Home Personal Computer-HH Own	2,343	82%	
First Aid BandAid/Topical Antibiotic Remedies (Non-Prescription) Use	2,141	75%	
Listening To Music	1,985	70%	
Important To Respect Customs And Beliefs	1,980	70%	
Movies-Attended Movie In Last 6 Months	1,968	69%	

This mission site is located in the Western of the Nevada Baptist Convention.  For more information about this need, contact the regional Church Planting Strategist:  Ryan Jones (rjones@nbcsbc.org)