REACHING FALLON, CHURCHILL, NV
This location has been identified as one of the top areas in Nevada in need of new churches.  This report has been written to assist you in gaining an understanding of where God has gathered concentrations of people in need of Him in order that your church can focus your efforts and resources where He is at work and the need is greatest.  May this report assist your church in hearing God’s invitation to join Him where He is calling.

During the night a vision appeared to Paul: a Macedonian man was standing and pleading with him, "Cross over to Macedonia and help us!"  After he had seen the vision, we immediately made efforts to set out for Macedonia, concluding that God had called us to evangelize them.  Acts 10:9-10

LOCATION SUMMARY
The table below identifies the center of the smallest ring in the map above.  The location data provides various types of identification to better describe the location.  The GIS data can be used to map the location in Google maps or Google Earth.

Central Street Address	201-299 E Stillwater Ave	GIS Latitude	39.471480	
Subdivision		GIS Longitude	-118.773830	
Zip Code	89406	Sitescape Category	Townscape	
State Region	Western	Sitescape Group	Medium Towns	
Association	Lahontan Baptist Associations			

POPULATION & HOUSEHOLD BAND COMPOSITION
Below are listed the total number of people and the total number of households corresponding to each of the 3 bands indicated on the map.

CATEGORY	COUNTY	0-3 MILES	3-7 MILES	7-10 MILES	
2010 Population	24,980	13,555	9,125	1,357	
2010 Households	8,907	5,081	3,001	455	
2010 Group Quarters	269	109	157	3	

TOP COMMUNITY TYPES
The largest type of community within this area is blue-collar, working families. Approximately 1990 households within the 0-3 mile band as indicated on the map fall into this description.

COMMUNITY	0-3 MI BAND	HHLDS	PERCENT	
Working Communities	Blue-collar, Working Families	1,990	39.17%	
Upscale Communities	Affluent, White-collar Families	1,376	27.08%	
Mainstay Communities	Established, Diverse Households	817	16.08%	

TOP LIFESTYLE SEGMENTS
The largest type of lifestyle within this area is the Urban Commuter Fam. segment. Approximately 972 households within the 0-3 mile band as indicated on the map fall into this description.

LIFESTYLE	DESCRIPTOR	HHLDS	PERCENT	
Urban Commuter Fam.
(67.14% unreached)	Upscale, college educated Baby Boomer families and couples living in comfortable, single detached homes in city neighborhoods on the metropolitan fringe	972	19.13%	
Steadfast Conservative
(68.53% unreached)	Home to high-school educated mature singles and couples living in middle-class urban blue-collar neighborhoods  	756	14.88%	
Small Town Endeavors
(67.38% unreached)	A mix of lower income, young and old, singles, families and single parents living in older homes and small apartments in working-class towns 	484	9.53%	

EVANGELSCAPE: SPIRITUAL INDICATORS
The numbers in this segment communicate the most compelling reasons why this community needs churches and believers to intercede in missional prayer and activity.  This community needs eternal transformation that only comes by way of the gospel and the working of the Holy Spirit.

SPIRITUALITY INDICATOR	COUNTY HHLDS	COUNTY %	BAND HHLDS	BAND %	
Unreached	5,859	65.78%	3,417	67.25%	
Religious but NOT Evangelical	1,206	13.54%	725	14.28%	
Spiritual but NOT Evangelical	1,006	11.3%	587	11.56%	
Non-Evangelical but NOT Interested	3,678	41.3%	2,105	41.43%	

CHURCHSCAPE: SPIRITUAL INDICATORS
The indicators below reveal a snapshot of the extent of evangelical presence in the focus community.  The last item in this section reveals how many churches are needed in order to have a minimum of one church for every 2000 hhlds (4000 –5000 people).

SPIRITUALITY INDICATOR	COUNTY	COUNTY %	3 MI RING	RING %	
Active Evangelical HHlds	573	6%	313	6%	
Inactive Evangelical HHlds	2,475	28%	1,351	27%	
# New Churches Needed	4	3	

MISSIONSCAPE: CULTURAL BRIDGES
Cultural bridges are those characteristics that could be used to build relationships with people in the lifestyle group. Various activities, interests, or opinions represented among the consumer behavior characteristics of the lifestyle group offer ways for believers to build relationships with people in the lifestyle group and through that relationship impact them for Christ.

CULTURAL BRIDGE	#HHlds	%HHlds	
Fast Food/Drive-In Restaurant-Visit Any	4,383	86%	
Family Restaurants/Steak Houses-Visit Any	4,254	84%	
Home Personal Computer-HH Own	3,870	76%	
First Aid BandAid/Topical Antibiotic Remedies (Non-Prescription) Use	3,579	70%	
Ailments Last Yr-Any Ailment	3,471	68%	
Listening To Music	3,438	68%	
Movies-Attended Movie In Last 6 Months	3,241	64%	

This mission site is located in the Western of the Nevada Baptist Convention.  For more information about this need, contact the regional Church Planting Strategist:  Ryan Jones (rjones@nbcsbc.org)