REACHING ELKO, ELKO, NV
This location has been identified as one of the top areas in Nevada in need of new churches.  This report has been written to assist you in gaining an understanding of where God has gathered concentrations of people in need of Him in order that your church can focus your efforts and resources where He is at work and the need is greatest.  May this report assist your church in hearing God’s invitation to join Him where He is calling.

During the night a vision appeared to Paul: a Macedonian man was standing and pleading with him, "Cross over to Macedonia and help us!"  After he had seen the vision, we immediately made efforts to set out for Macedonia, concluding that God had called us to evangelize them.  Acts 10:9-10

LOCATION SUMMARY
The table below identifies the center of the smallest ring in the map above.  The location data provides various types of identification to better describe the location.  The GIS data can be used to map the location in Google maps or Google Earth.

Central Street Address	659 Monroe Way	GIS Latitude	40.831900	
Subdivision		GIS Longitude	-115.746090	
Zip Code	89801	Sitescape Category	Townscape	
State Region	Northeast 	Sitescape Group	Medium Towns	
Association	Northeast Baptist Association			

POPULATION & HOUSEHOLD BAND COMPOSITION
Below are listed the total number of people and the total number of households corresponding to each of the 3 bands indicated on the map.

CATEGORY	COUNTY	0-3 MILES	3-7 MILES	7-10 MILES	
2010 Population	48,348	17,483	6,264	2,812	
2010 Households	17,570	6,754	2,219	935	
2010 Group Quarters	794	213	4	0	

TOP COMMUNITY TYPES
The largest type of community within this area is blue-collar, working families. Approximately 1623 households within the 0-3 mile band as indicated on the map fall into this description.

COMMUNITY	0-3 MI BAND	HHLDS	PERCENT	
Working Communities	Blue-collar, Working Families	1,623	24.04%	
Upscale Communities	Affluent, White-collar Families	1,438	21.3%	
Mainstay Communities	Established, Diverse Households	1,306	19.34%	

TOP LIFESTYLE SEGMENTS
The largest type of lifestyle within this area is the Steadfast Conservative segment. Approximately 947 households within the 0-3 mile band as indicated on the map fall into this description.

LIFESTYLE	DESCRIPTOR	HHLDS	PERCENT	
Steadfast Conservative
(68.53% unreached)	Home to high-school educated mature singles and couples living in middle-class urban blue-collar neighborhoods  	947	14.02%	
Small Town Success
(69.25% unreached)	White-collar, college educated, middle-aged working couples living in newly developed subdivisions outside the nation's beltways	704	10.42%	
Urban Diversity
(72.03% unreached)	Young and mobile multi-ethnic singles and single-parent families living in inter-city neighborhoods in a mix of rowhouses and high-rise apartment buildings  	649	9.61%	

EVANGELSCAPE: SPIRITUAL INDICATORS
The numbers in this segment communicate the most compelling reasons why this community needs churches and believers to intercede in missional prayer and activity.  This community needs eternal transformation that only comes by way of the gospel and the working of the Holy Spirit.

SPIRITUALITY INDICATOR	COUNTY HHLDS	COUNTY %	BAND HHLDS	BAND %	
Unreached	11,354	64.62%	4,495	66.55%	
Religious but NOT Evangelical	2,264	12.88%	909	13.46%	
Spiritual but NOT Evangelical	2,014	11.46%	794	11.75%	
Non-Evangelical but NOT Interested	7,077	40.28%	2,793	41.35%	

CHURCHSCAPE: SPIRITUAL INDICATORS
The indicators below reveal a snapshot of the extent of evangelical presence in the focus community.  The last item in this section reveals how many churches are needed in order to have a minimum of one church for every 2000 hhlds (4000 –5000 people).

SPIRITUALITY INDICATOR	COUNTY	COUNTY %	3 MI RING	RING %	
Active Evangelical HHlds	585	3%	212	3%	
Inactive Evangelical HHlds	5,632	32%	2,045	30%	
# New Churches Needed	9	3	

MISSIONSCAPE: CULTURAL BRIDGES
Cultural bridges are those characteristics that could be used to build relationships with people in the lifestyle group. Various activities, interests, or opinions represented among the consumer behavior characteristics of the lifestyle group offer ways for believers to build relationships with people in the lifestyle group and through that relationship impact them for Christ.

CULTURAL BRIDGE	#HHlds	%HHlds	
Fast Food/Drive-In Restaurant-Visit Any	5,802	86%	
Family Restaurants/Steak Houses-Visit Any	5,494	81%	
Home Personal Computer-HH Own	5,171	77%	
First Aid BandAid/Topical Antibiotic Remedies (Non-Prescription) Use	4,685	69%	
Listening To Music	4,515	67%	
Ailments Last Yr-Any Ailment	4,387	65%	
Movies-Attended Movie In Last 6 Months	4,375	65%	

This mission site is located in the Northeast  of the Nevada Baptist Covention.  For more information about this need, contact the regional Church Planting Strategist:  Ryan Jones (rjones@nbcsbc.org)