REACHING WINNEMUCCA, HUMBOLDT, NV
This location has been identified as one of the top areas in Nevada in need of new churches.  This report has been written to assist you in gaining an understanding of where God has gathered concentrations of people in need of Him in order that your church can focus your efforts and resources where He is at work and the need is greatest.  May this report assist your church in hearing God’s invitation to join Him where He is calling.

During the night a vision appeared to Paul: a Macedonian man was standing and pleading with him, "Cross over to Macedonia and help us!"  After he had seen the vision, we immediately made efforts to set out for Macedonia, concluding that God had called us to evangelize them.  Acts 10:9-10

LOCATION SUMMARY
The table below identifies the center of the smallest ring in the map above.  The location data provides various types of identification to better describe the location.  The GIS data can be used to map the location in Google maps or Google Earth.

Central Street Address	401-499 Pavillion St	GIS Latitude	40.969660	
Subdivision		GIS Longitude	-117.736780	
Zip Code	89445	Sitescape Category	Countryscape	
State Region	Northeast 	Sitescape Group	Remote Areas	
Association	Northeast Baptist Association			

POPULATION & HOUSEHOLD BAND COMPOSITION
Below are listed the total number of people and the total number of households corresponding to each of the 3 bands indicated on the map.

CATEGORY	COUNTY	0-7 MILES	7-10 MILES	10-15 MILES	
2010 Population	18,582	14,319	2,033	1,074	
2010 Households	6,134	4,778	618	338	
2010 Group Quarters	223	58	0	135	

TOP COMMUNITY TYPES
The largest type of community within this area is established, diverse households. Approximately 1885 households within the 0-7 mile band as indicated on the map fall into this description.

COMMUNITY	0-7 MI BAND	HHLDS	PERCENT	
Mainstay Communities	Established, Diverse Households	1,885	39.45%	
Working Communities	Blue-collar, Working Families	1,261	26.39%	
Upscale Communities	Affluent, White-collar Families	961	20.11%	

TOP LIFESTYLE SEGMENTS
The largest type of lifestyle within this area is the Family Convenience segment. Approximately 865 households within the 0-7 mile band as indicated on the map fall into this description.

LIFESTYLE	DESCRIPTOR	HHLDS	PERCENT	
Family Convenience
(63.76% unreached)	Sprawling families living in remote towns and military bases containing dual-income couples working at skilled blue-collar jobs in manufacturing and construction as well as in the military	865	18.1%	
Steadfast Conservative
(68.53% unreached)	Home to high-school educated mature singles and couples living in middle-class urban blue-collar neighborhoods  	791	16.56%	
Prime Middle America
(65.13% unreached)	A mix of young, upper-middle-class couples and families living in both small towns and mid-sized cities working in well paying white-collar and blue-collar jobs	606	12.68%	

EVANGELSCAPE: SPIRITUAL INDICATORS
The numbers in this segment communicate the most compelling reasons why this community needs churches and believers to intercede in missional prayer and activity.  This community needs eternal transformation that only comes by way of the gospel and the working of the Holy Spirit.

SPIRITUALITY INDICATOR	COUNTY HHLDS	COUNTY %	BAND HHLDS	BAND %	
Unreached	3,998	65.18%	3,154	66.02%	
Religious but NOT Evangelical	752	12.26%	621	13%	
Spiritual but NOT Evangelical	701	11.42%	583	12.21%	
Non-Evangelical but NOT Interested	2,546	41.51%	1,950	40.82%	

CHURCHSCAPE: SPIRITUAL INDICATORS
The indicators below reveal a snapshot of the extent of evangelical presence in the focus community.  The last item in this section reveals how many churches are needed in order to have a minimum of one church for every 2000 hhlds (4000 –5000 people).

SPIRITUALITY INDICATOR	COUNTY	COUNTY %	3 MI RING	RING %	
Active Evangelical HHlds	469	8%	238	7%	
Inactive Evangelical HHlds	1,667	27%	848	26%	
# New Churches Needed	3	2	

MISSIONSCAPE: CULTURAL BRIDGES
Cultural bridges are those characteristics that could be used to build relationships with people in the lifestyle group. Various activities, interests, or opinions represented among the consumer behavior characteristics of the lifestyle group offer ways for believers to build relationships with people in the lifestyle group and through that relationship impact them for Christ.

CULTURAL BRIDGE	#HHlds	%HHlds	
Fast Food/Drive-In Restaurant-Visit Any	4,191	88%	
Family Restaurants/Steak Houses-Visit Any	4,065	85%	
Home Personal Computer-HH Own	3,903	82%	
First Aid BandAid/Topical Antibiotic Remedies (Non-Prescription) Use	3,511	73%	
Listening To Music	3,281	69%	
Ailments Last Yr-Any Ailment	3,242	68%	
HH Uses Computer For Internet/E-mail	3,162	66%	

This mission site is located in the Northeast  of the Nevada Baptist Covention.  For more information about this need, contact the regional Church Planting Strategist:  Ryan Jones (rjones@nbcsbc.org)