REACHING GARDNERVILLE, DOUGLAS, NV
This location has been identified as one of the top areas in Nevada in need of new churches.  This report has been written to assist you in gaining an understanding of where God has gathered concentrations of people in need of Him in order that your church can focus your efforts and resources where He is at work and the need is greatest.  May this report assist your church in hearing God’s invitation to join Him where He is calling.

During the night a vision appeared to Paul: a Macedonian man was standing and pleading with him, "Cross over to Macedonia and help us!"  After he had seen the vision, we immediately made efforts to set out for Macedonia, concluding that God had called us to evangelize them.  Acts 10:9-10

LOCATION SUMMARY
The table below identifies the center of the smallest ring in the map above.  The location data provides various types of identification to better describe the location.  The GIS data can be used to map the location in Google maps or Google Earth.

Central Street Address	1470-1474 Main St	GIS Latitude	38.941930	
Subdivision		GIS Longitude	-119.750390	
Zip Code	89410	Sitescape Category	Townscape	
State Region	Western	Sitescape Group	Small Towns	
Association	Sierra Baptist Association			

POPULATION & HOUSEHOLD BAND COMPOSITION
Below are listed the total number of people and the total number of households corresponding to each of the 3 bands indicated on the map.

CATEGORY	COUNTY	0-3 MILES	3-7 MILES	7-10 MILES	
2010 Population	45,309	12,680	15,145	7,910	
2010 Households	19,160	5,401	6,065	3,360	
2010 Group Quarters	236	174	40	22	

TOP COMMUNITY TYPES
The largest type of community within this area is established, diverse households. Approximately 2211 households within the 0-3 mile band as indicated on the map fall into this description.

COMMUNITY	0-3 MI BAND	HHLDS	PERCENT	
Mainstay Communities	Established, Diverse Households	2,211	40.93%	
Upscale Communities	Affluent, White-collar Families	2,107	39%	
Aspiring Communities	Young Singles / Aspiring-Multihousing	448	8.29%	

TOP LIFESTYLE SEGMENTS
The largest type of lifestyle within this area is the Professional Urbanites segment. Approximately 635 households within the 0-3 mile band as indicated on the map fall into this description.

LIFESTYLE	DESCRIPTOR	HHLDS	PERCENT	
Professional Urbanites
(72.30% unreached)	An upper-middle-class retirement oasis in the metropolitan sprawl containing very active empty nesting couples and older singles 	635	11.76%	
Prime Middle America
(65.13% unreached)	A mix of young, upper-middle-class couples and families living in both small towns and mid-sized cities working in well paying white-collar and blue-collar jobs	460	8.52%	
Stable Careers
(72.13% unreached)	Young and ethnically diverse singles residing in low- and high-rise apartment buildings and living comfortable lifestyles in big-city metropolitan areas  	428	7.92%	

EVANGELSCAPE: SPIRITUAL INDICATORS
The numbers in this segment communicate the most compelling reasons why this community needs churches and believers to intercede in missional prayer and activity.  This community needs eternal transformation that only comes by way of the gospel and the working of the Holy Spirit.

SPIRITUALITY INDICATOR	COUNTY HHLDS	COUNTY %	BAND HHLDS	BAND %	
Unreached	13,477	70.34%	3,674	68.02%	
Religious but NOT Evangelical	3,119	16.28%	747	13.83%	
Spiritual but NOT Evangelical	2,359	12.31%	717	13.27%	
Non-Evangelical but NOT Interested	7,998	41.74%	2,210	40.91%	

CHURCHSCAPE: SPIRITUAL INDICATORS
The indicators below reveal a snapshot of the extent of evangelical presence in the focus community.  The last item in this section reveals how many churches are needed in order to have a minimum of one church for every 2000 hhlds (4000 –5000 people).

SPIRITUALITY INDICATOR	COUNTY	COUNTY %	3 MI RING	RING %	
Active Evangelical HHlds	713	4%	217	4%	
Inactive Evangelical HHlds	4,970	26%	1,511	28%	
# New Churches Needed	10	3	

MISSIONSCAPE: CULTURAL BRIDGES
Cultural bridges are those characteristics that could be used to build relationships with people in the lifestyle group. Various activities, interests, or opinions represented among the consumer behavior characteristics of the lifestyle group offer ways for believers to build relationships with people in the lifestyle group and through that relationship impact them for Christ.

CULTURAL BRIDGE	#HHlds	%HHlds	
Family Restaurants/Steak Houses-Visit Any	4,580	85%	
Fast Food/Drive-In Restaurant-Visit Any	4,498	83%	
Home Personal Computer-HH Own	4,205	78%	
First Aid BandAid/Topical Antibiotic Remedies (Non-Prescription) Use	3,967	73%	
Ailments Last Yr-Any Ailment	3,782	70%	
Listening To Music	3,614	67%	
Movies-Attended Movie In Last 6 Months	3,586	66%	

This mission site is located in the Western of the Nevada Baptist Convention.  For more information about this need, contact the regional Church Planting Strategist:  Ryan Jones (rjones@nbcsbc.org)