REACHING MINDEN, DOUGLAS, NV
This location has been identified as one of the top areas in Nevada in need of new churches.  This report has been written to assist you in gaining an understanding of where God has gathered concentrations of people in need of Him in order that your church can focus your efforts and resources where He is at work and the need is greatest.  May this report assist your church in hearing God’s invitation to join Him where He is calling.

During the night a vision appeared to Paul: a Macedonian man was standing and pleading with him, "Cross over to Macedonia and help us!"  After he had seen the vision, we immediately made efforts to set out for Macedonia, concluding that God had called us to evangelize them.  Acts 10:9-10

LOCATION SUMMARY
The table below identifies the center of the smallest ring in the map above.  The location data provides various types of identification to better describe the location.  The GIS data can be used to map the location in Google maps or Google Earth.

Central Street Address	1300-1390 Saratoga Ln	GIS Latitude	39.045050	
Subdivision		GIS Longitude	-119.738020	
Zip Code	89423	Sitescape Category	Townscape	
State Region	Western	Sitescape Group	Small Towns	
Association	Sierra Baptist Association			

POPULATION & HOUSEHOLD BAND COMPOSITION
Below are listed the total number of people and the total number of households corresponding to each of the 3 bands indicated on the map.

CATEGORY	COUNTY	0-3 MILES	3-7 MILES	7-10 MILES	
2010 Population	45,309	6,512	21,210	48,047	
2010 Households	19,160	2,561	7,980	19,448	
2010 Group Quarters	236	0	1,682	1,584	

TOP COMMUNITY TYPES
The largest type of community within this area is affluent, white-collar families. Approximately 2253 households within the 0-3 mile band as indicated on the map fall into this description.

COMMUNITY	0-3 MI BAND	HHLDS	PERCENT	
Upscale Communities	Affluent, White-collar Families	2,253	87.97%	
Mainstay Communities	Established, Diverse Households	293	11.44%	
Country Communities	Rural, Agri. & Mining Families	15	0.59%	

TOP LIFESTYLE SEGMENTS
The largest type of lifestyle within this area is the Small Town Success segment. Approximately 601 households within the 0-3 mile band as indicated on the map fall into this description.

LIFESTYLE	DESCRIPTOR	HHLDS	PERCENT	
Small Town Success
(69.25% unreached)	White-collar, college educated, middle-aged working couples living in newly developed subdivisions outside the nation's beltways	601	23.47%	
Status Conscious Consumers
(70.14% unreached)	Middle-aged Baby Boomer households living in suburban neighborhoods within a manageable commute to well-paying city jobs	480	18.74%	
Prime Middle America
(65.13% unreached)	A mix of young, upper-middle-class couples and families living in both small towns and mid-sized cities working in well paying white-collar and blue-collar jobs	146	5.7%	

EVANGELSCAPE: SPIRITUAL INDICATORS
The numbers in this segment communicate the most compelling reasons why this community needs churches and believers to intercede in missional prayer and activity.  This community needs eternal transformation that only comes by way of the gospel and the working of the Holy Spirit.

SPIRITUALITY INDICATOR	COUNTY HHLDS	COUNTY %	BAND HHLDS	BAND %	
Unreached	13,477	70.34%	1,750	68.31%	
Religious but NOT Evangelical	3,119	16.28%	401	15.65%	
Spiritual but NOT Evangelical	2,359	12.31%	297	11.61%	
Non-Evangelical but NOT Interested	7,998	41.74%	1,051	41.05%	

CHURCHSCAPE: SPIRITUAL INDICATORS
The indicators below reveal a snapshot of the extent of evangelical presence in the focus community.  The last item in this section reveals how many churches are needed in order to have a minimum of one church for every 2000 hhlds (4000 –5000 people).

SPIRITUALITY INDICATOR	COUNTY	COUNTY %	3 MI RING	RING %	
Active Evangelical HHlds	713	4%	102	4%	
Inactive Evangelical HHlds	4,970	26%	710	28%	
# New Churches Needed	10	1	

MISSIONSCAPE: CULTURAL BRIDGES
Cultural bridges are those characteristics that could be used to build relationships with people in the lifestyle group. Various activities, interests, or opinions represented among the consumer behavior characteristics of the lifestyle group offer ways for believers to build relationships with people in the lifestyle group and through that relationship impact them for Christ.

CULTURAL BRIDGE	#HHlds	%HHlds	
Family Restaurants/Steak Houses-Visit Any	2,254	88%	
Home Personal Computer-HH Own	2,205	86%	
Fast Food/Drive-In Restaurant-Visit Any	2,175	85%	
First Aid BandAid/Topical Antibiotic Remedies (Non-Prescription) Use	1,973	77%	
HH Uses Computer For Internet/E-mail	1,911	75%	
Listening To Music	1,870	73%	
Movies-Attended Movie In Last 6 Months	1,850	72%	

This mission site is located in the Western of the Nevada Baptist Convention.  For more information about this need, contact the regional Church Planting Strategist:  Ryan Jones (rjones@nbcsbc.org)