REACHING RENO, WASHOE, NV
This location has been identified as one of the top areas in Nevada in need of new churches.  This report has been written to assist you in gaining an understanding of where God has gathered concentrations of people in need of Him in order that your church can focus your efforts and resources where He is at work and the need is greatest.  May this report assist your church in hearing God’s invitation to join Him where He is calling.

During the night a vision appeared to Paul: a Macedonian man was standing and pleading with him, "Cross over to Macedonia and help us!"  After he had seen the vision, we immediately made efforts to set out for Macedonia, concluding that God had called us to evangelize them.  Acts 10:9-10

LOCATION SUMMARY
The table below identifies the center of the smallest ring in the map above.  The location data provides various types of identification to better describe the location.  The GIS data can be used to map the location in Google maps or Google Earth.

Central Street Address	900-998 Mill St	GIS Latitude	39.524800	
Subdivision		GIS Longitude	-119.797270	
Zip Code	89502	Sitescape Category	Cityscape	
State Region	Western	Sitescape Group	Small Cities	
Association	Sierra Baptist Association			

POPULATION & HOUSEHOLD BAND COMPOSITION
Below are listed the total number of people and the total number of households corresponding to each of the 3 bands indicated on the map.

CATEGORY	COUNTY	0-0.5 MILES	0.5-1.5 MILES	1.5-3 MILES	
2010 Population	419,061	5,197	30,402	86,543	
2010 Households	161,121	2,272	13,043	35,387	
2010 Group Quarters	5,402	219	1,167	1,713	

TOP COMMUNITY TYPES
The largest type of community within this area is high density, inner-city neighborhoods. Approximately 1202 households within the 0-0.5 mile band as indicated on the map fall into this description.

COMMUNITY	0-0.5 MI BAND	HHLDS	PERCENT	
Urban Communities	High Density, Inner-city Neighborhoods	1,202	52.93%	
Working Communities	Blue-collar, Working Families	851	37.47%	
Aspiring Communities	Young Singles / Aspiring-Multihousing	145	6.38%	

TOP LIFESTYLE SEGMENTS
The largest type of lifestyle within this area is the Urban Diversity segment. Approximately 488 households within the 0-0.5 mile band as indicated on the map fall into this description.

LIFESTYLE	DESCRIPTOR	HHLDS	PERCENT	
Urban Diversity
(72.03% unreached)	Young and mobile multi-ethnic singles and single-parent families living in inter-city neighborhoods in a mix of rowhouses and high-rise apartment buildings  	488	21.48%	
Steadfast Conservative
(68.53% unreached)	Home to high-school educated mature singles and couples living in middle-class urban blue-collar neighborhoods  	305	13.42%	
Small Town Endeavors
(67.38% unreached)	A mix of lower income, young and old, singles, families and single parents living in older homes and small apartments in working-class towns 	244	10.74%	

EVANGELSCAPE: SPIRITUAL INDICATORS
The numbers in this segment communicate the most compelling reasons why this community needs churches and believers to intercede in missional prayer and activity.  This community needs eternal transformation that only comes by way of the gospel and the working of the Holy Spirit.

SPIRITUALITY INDICATOR	COUNTY HHLDS	COUNTY %	BAND HHLDS	BAND %	
Unreached	112,635	69.91%	1,575	69.32%	
Religious but NOT Evangelical	24,973	15.5%	328	14.45%	
Spiritual but NOT Evangelical	18,641	11.57%	237	10.44%	
Non-Evangelical but NOT Interested	69,035	42.85%	1,010	44.43%	

CHURCHSCAPE: SPIRITUAL INDICATORS
The indicators below reveal a snapshot of the extent of evangelical presence in the focus community.  The last item in this section reveals how many churches are needed in order to have a minimum of one church for every 2000 hhlds (4000 –5000 people).

SPIRITUALITY INDICATOR	COUNTY	COUNTY %	3 MI RING	RING %	
Active Evangelical HHlds	6,080	4%	1,897	4%	
Inactive Evangelical HHlds	42,406	26%	13,233	26%	
# New Churches Needed	81	25	

MISSIONSCAPE: CULTURAL BRIDGES
Cultural bridges are those characteristics that could be used to build relationships with people in the lifestyle group. Various activities, interests, or opinions represented among the consumer behavior characteristics of the lifestyle group offer ways for believers to build relationships with people in the lifestyle group and through that relationship impact them for Christ.

CULTURAL BRIDGE	#HHlds	%HHlds	
Fast Food/Drive-In Restaurant-Visit Any	1,911	84%	
Family Restaurants/Steak Houses-Visit Any	1,682	74%	
First Aid BandAid/Topical Antibiotic Remedies (Non-Prescription) Use	1,465	64%	
Home Personal Computer-HH Own	1,434	63%	
Listening To Music	1,430	63%	
Ailments Last Yr-Any Ailment	1,425	63%	
Movies-Attended Movie In Last 6 Months	1,308	58%	

This mission site is located in the Western of the Nevada Baptist Convention.  For more information about this need, contact the regional Church Planting Strategist:  Ryan Jones (rjones@nbcsbc.org)