REACHING RENO, WASHOE, NV
This location has been identified as one of the top areas in Nevada in need of new churches.  This report has been written to assist you in gaining an understanding of where God has gathered concentrations of people in need of Him in order that your church can focus your efforts and resources where He is at work and the need is greatest.  May this report assist your church in hearing God’s invitation to join Him where He is calling.

During the night a vision appeared to Paul: a Macedonian man was standing and pleading with him, "Cross over to Macedonia and help us!"  After he had seen the vision, we immediately made efforts to set out for Macedonia, concluding that God had called us to evangelize them.  Acts 10:9-10

LOCATION SUMMARY
The table below identifies the center of the smallest ring in the map above.  The location data provides various types of identification to better describe the location.  The GIS data can be used to map the location in Google maps or Google Earth.

Central Street Address	4090 Rio Poco Rd	GIS Latitude	39.481710	
Subdivision		GIS Longitude	-119.754750	
Zip Code	89502	Sitescape Category	Suburbscape	
State Region	Western	Sitescape Group	Medium Suburbs	
Association	Sierra Baptist Association			

POPULATION & HOUSEHOLD BAND COMPOSITION
Below are listed the total number of people and the total number of households corresponding to each of the 3 bands indicated on the map.

CATEGORY	COUNTY	0-1.5 MILES	1.5-3 MILES	3-7 MILES	
2010 Population	419,061	14,285	39,259	205,314	
2010 Households	161,121	5,785	16,483	82,053	
2010 Group Quarters	5,402	12	256	3,854	

TOP COMMUNITY TYPES
The largest type of community within this area is affluent, white-collar families. Approximately 1995 households within the 0-1.5 mile band as indicated on the map fall into this description.

COMMUNITY	0-1.5 MI BAND	HHLDS	PERCENT	
Upscale Communities	Affluent, White-collar Families	1,995	34.47%	
Working Communities	Blue-collar, Working Families	1,225	21.17%	
Aspiring Communities	Young Singles / Aspiring-Multihousing	1,168	20.18%	

TOP LIFESTYLE SEGMENTS
The largest type of lifestyle within this area is the Steadfast Conservative segment. Approximately 617 households within the 0-1.5 mile band as indicated on the map fall into this description.

LIFESTYLE	DESCRIPTOR	HHLDS	PERCENT	
Steadfast Conservative
(68.53% unreached)	Home to high-school educated mature singles and couples living in middle-class urban blue-collar neighborhoods  	617	10.67%	
Latino Nuevo
(67.98% unreached)	Primarily young, un-educated, but large-family Hispanic households concentrated in the barrios of border states like Texas and California earning very low incomes as laborers and service workers  	545	9.42%	
Moderate Conventionalists
(67.18% unreached)	Highly mobile, middle-class singles and childless couples living in modest homes, semi detached houses and apartments scattered throughout second-tier cities	432	7.47%	

EVANGELSCAPE: SPIRITUAL INDICATORS
The numbers in this segment communicate the most compelling reasons why this community needs churches and believers to intercede in missional prayer and activity.  This community needs eternal transformation that only comes by way of the gospel and the working of the Holy Spirit.

SPIRITUALITY INDICATOR	COUNTY HHLDS	COUNTY %	BAND HHLDS	BAND %	
Unreached	112,635	69.91%	4,026	69.6%	
Religious but NOT Evangelical	24,973	15.5%	871	15.06%	
Spiritual but NOT Evangelical	18,641	11.57%	648	11.2%	
Non-Evangelical but NOT Interested	69,035	42.85%	2,507	43.34%	

CHURCHSCAPE: SPIRITUAL INDICATORS
The indicators below reveal a snapshot of the extent of evangelical presence in the focus community.  The last item in this section reveals how many churches are needed in order to have a minimum of one church for every 2000 hhlds (4000 –5000 people).

SPIRITUALITY INDICATOR	COUNTY	COUNTY %	3 MI RING	RING %	
Active Evangelical HHlds	6,080	4%	825	4%	
Inactive Evangelical HHlds	42,406	26%	5,755	26%	
# New Churches Needed	81	11	

MISSIONSCAPE: CULTURAL BRIDGES
Cultural bridges are those characteristics that could be used to build relationships with people in the lifestyle group. Various activities, interests, or opinions represented among the consumer behavior characteristics of the lifestyle group offer ways for believers to build relationships with people in the lifestyle group and through that relationship impact them for Christ.

CULTURAL BRIDGE	#HHlds	%HHlds	
Fast Food/Drive-In Restaurant-Visit Any	4,824	83%	
Family Restaurants/Steak Houses-Visit Any	4,573	79%	
Home Personal Computer-HH Own	4,335	75%	
First Aid BandAid/Topical Antibiotic Remedies (Non-Prescription) Use	4,050	70%	
Listening To Music	3,867	67%	
Movies-Attended Movie In Last 6 Months	3,851	67%	
Ailments Last Yr-Any Ailment	3,673	63%	

This mission site is located in the Western of the Nevada Baptist Convention.  For more information about this need, contact the regional Church Planting Strategist:  Ryan Jones (rjones@nbcsbc.org)