REACHING RENO, WASHOE, NV
This location has been identified as one of the top areas in Nevada in need of new churches.  This report has been written to assist you in gaining an understanding of where God has gathered concentrations of people in need of Him in order that your church can focus your efforts and resources where He is at work and the need is greatest.  May this report assist your church in hearing God’s invitation to join Him where He is calling.

During the night a vision appeared to Paul: a Macedonian man was standing and pleading with him, "Cross over to Macedonia and help us!"  After he had seen the vision, we immediately made efforts to set out for Macedonia, concluding that God had called us to evangelize them.  Acts 10:9-10

LOCATION SUMMARY
The table below identifies the center of the smallest ring in the map above.  The location data provides various types of identification to better describe the location.  The GIS data can be used to map the location in Google maps or Google Earth.

Central Street Address	6574 Champetre Ct	GIS Latitude	39.362430	
Subdivision		GIS Longitude	-119.827340	
Zip Code	89511	Sitescape Category	Townscape	
State Region	Western	Sitescape Group	Small Towns	
Association	Sierra Baptist Association			

POPULATION & HOUSEHOLD BAND COMPOSITION
Below are listed the total number of people and the total number of households corresponding to each of the 3 bands indicated on the map.

CATEGORY	COUNTY	0-3 MILES	3-7 MILES	7-10 MILES	
2010 Population	419,061	5,953	32,964	72,858	
2010 Households	161,121	2,177	12,999	30,335	
2010 Group Quarters	5,402	0	223	328	

TOP COMMUNITY TYPES
The largest type of community within this area is affluent, white-collar families. Approximately 2157 households within the 0-3 mile band as indicated on the map fall into this description.

COMMUNITY	0-3 MI BAND	HHLDS	PERCENT	
Upscale Communities	Affluent, White-collar Families	2,157	99.04%	
Mainstay Communities	Established, Diverse Households	21	0.96%	
Working Communities	Blue-collar, Working Families	0	0%	

TOP LIFESTYLE SEGMENTS
The largest type of lifestyle within this area is the White Collar Suburbia segment. Approximately 394 households within the 0-3 mile band as indicated on the map fall into this description.

LIFESTYLE	DESCRIPTOR	HHLDS	PERCENT	
White Collar Suburbia
(81.47% unreached)	A haven for upscale, college educated Baby Boomers living in suburban comfort in expensive new subdivisions	394	18.1%	
Small Town Success
(69.25% unreached)	White-collar, college educated, middle-aged working couples living in newly developed subdivisions outside the nation's beltways	291	13.37%	
Urban Commuter Fam.
(67.14% unreached)	Upscale, college educated Baby Boomer families and couples living in comfortable, single detached homes in city neighborhoods on the metropolitan fringe	178	8.18%	

EVANGELSCAPE: SPIRITUAL INDICATORS
The numbers in this segment communicate the most compelling reasons why this community needs churches and believers to intercede in missional prayer and activity.  This community needs eternal transformation that only comes by way of the gospel and the working of the Holy Spirit.

SPIRITUALITY INDICATOR	COUNTY HHLDS	COUNTY %	BAND HHLDS	BAND %	
Unreached	112,635	69.91%	1,587	72.88%	
Religious but NOT Evangelical	24,973	15.5%	360	16.53%	
Spiritual but NOT Evangelical	18,641	11.57%	268	12.32%	
Non-Evangelical but NOT Interested	69,035	42.85%	959	44.03%	

CHURCHSCAPE: SPIRITUAL INDICATORS
The indicators below reveal a snapshot of the extent of evangelical presence in the focus community.  The last item in this section reveals how many churches are needed in order to have a minimum of one church for every 2000 hhlds (4000 –5000 people).

SPIRITUALITY INDICATOR	COUNTY	COUNTY %	3 MI RING	RING %	
Active Evangelical HHlds	6,080	4%	74	3%	
Inactive Evangelical HHlds	42,406	26%	517	24%	
# New Churches Needed	81	1	

MISSIONSCAPE: CULTURAL BRIDGES
Cultural bridges are those characteristics that could be used to build relationships with people in the lifestyle group. Various activities, interests, or opinions represented among the consumer behavior characteristics of the lifestyle group offer ways for believers to build relationships with people in the lifestyle group and through that relationship impact them for Christ.

CULTURAL BRIDGE	#HHlds	%HHlds	
Home Personal Computer-HH Own	1,999	92%	
Family Restaurants/Steak Houses-Visit Any	1,875	86%	
Fast Food/Drive-In Restaurant-Visit Any	1,818	84%	
HH Uses Computer For Internet/E-mail	1,802	83%	
First Aid BandAid/Topical Antibiotic Remedies (Non-Prescription) Use	1,694	78%	
Important To Respect Customs And Beliefs	1,690	78%	
Movies-Attended Movie In Last 6 Months	1,648	76%	

This mission site is located in the Western of the Nevada Baptist Convention.  For more information about this need, contact the regional Church Planting Strategist:  Ryan Jones (rjones@nbcsbc.org)