REACHING SPARKS, WASHOE, NV
This location has been identified as one of the top areas in Nevada in need of new churches.  This report has been written to assist you in gaining an understanding of where God has gathered concentrations of people in need of Him in order that your church can focus your efforts and resources where He is at work and the need is greatest.  May this report assist your church in hearing God’s invitation to join Him where He is calling.

During the night a vision appeared to Paul: a Macedonian man was standing and pleading with him, "Cross over to Macedonia and help us!"  After he had seen the vision, we immediately made efforts to set out for Macedonia, concluding that God had called us to evangelize them.  Acts 10:9-10

LOCATION SUMMARY
The table below identifies the center of the smallest ring in the map above.  The location data provides various types of identification to better describe the location.  The GIS data can be used to map the location in Google maps or Google Earth.

Central Street Address	951 Red Falcon Way	GIS Latitude	39.658530	
Subdivision		GIS Longitude	-119.719400	
Zip Code	89441	Sitescape Category	Suburbscape	
State Region	Western	Sitescape Group	Medium Suburbs	
Association	Sierra Baptist Association			

POPULATION & HOUSEHOLD BAND COMPOSITION
Below are listed the total number of people and the total number of households corresponding to each of the 3 bands indicated on the map.

CATEGORY	COUNTY	0-1.5 MILES	1.5-3 MILES	3-7 MILES	
2010 Population	419,061	9,062	7,887	69,293	
2010 Households	161,121	3,021	2,664	23,528	
2010 Group Quarters	5,402	0	11	269	

TOP COMMUNITY TYPES
The largest type of community within this area is affluent, white-collar families. Approximately 2922 households within the 0-1.5 mile band as indicated on the map fall into this description.

COMMUNITY	0-1.5 MI BAND	HHLDS	PERCENT	
Upscale Communities	Affluent, White-collar Families	2,922	96.72%	
Mainstay Communities	Established, Diverse Households	53	1.75%	
Aspiring Communities	Young Singles / Aspiring-Multihousing	46	1.52%	

TOP LIFESTYLE SEGMENTS
The largest type of lifestyle within this area is the New Suburbia Fam. segment. Approximately 725 households within the 0-1.5 mile band as indicated on the map fall into this description.

LIFESTYLE	DESCRIPTOR	HHLDS	PERCENT	
New Suburbia Fam.
(67.50% unreached)	Young, affluent working couples with pre-school children concentrated in fast-growing, metro fringe communities	725	24%	
Small Town Success
(69.25% unreached)	White-collar, college educated, middle-aged working couples living in newly developed subdivisions outside the nation's beltways	485	16.05%	
Urban Commuter Fam.
(67.14% unreached)	Upscale, college educated Baby Boomer families and couples living in comfortable, single detached homes in city neighborhoods on the metropolitan fringe	219	7.25%	

EVANGELSCAPE: SPIRITUAL INDICATORS
The numbers in this segment communicate the most compelling reasons why this community needs churches and believers to intercede in missional prayer and activity.  This community needs eternal transformation that only comes by way of the gospel and the working of the Holy Spirit.

SPIRITUALITY INDICATOR	COUNTY HHLDS	COUNTY %	BAND HHLDS	BAND %	
Unreached	112,635	69.91%	2,156	71.36%	
Religious but NOT Evangelical	24,973	15.5%	451	14.94%	
Spiritual but NOT Evangelical	18,641	11.57%	329	10.88%	
Non-Evangelical but NOT Interested	69,035	42.85%	1,376	45.55%	

CHURCHSCAPE: SPIRITUAL INDICATORS
The indicators below reveal a snapshot of the extent of evangelical presence in the focus community.  The last item in this section reveals how many churches are needed in order to have a minimum of one church for every 2000 hhlds (4000 –5000 people).

SPIRITUALITY INDICATOR	COUNTY	COUNTY %	3 MI RING	RING %	
Active Evangelical HHlds	6,080	4%	214	4%	
Inactive Evangelical HHlds	42,406	26%	1,493	26%	
# New Churches Needed	81	3	

MISSIONSCAPE: CULTURAL BRIDGES
Cultural bridges are those characteristics that could be used to build relationships with people in the lifestyle group. Various activities, interests, or opinions represented among the consumer behavior characteristics of the lifestyle group offer ways for believers to build relationships with people in the lifestyle group and through that relationship impact them for Christ.

CULTURAL BRIDGE	#HHlds	%HHlds	
Family Restaurants/Steak Houses-Visit Any	2,673	88%	
Home Personal Computer-HH Own	2,667	88%	
Fast Food/Drive-In Restaurant-Visit Any	2,601	86%	
HH Uses Computer For Internet/E-mail	2,342	78%	
Movies-Attended Movie In Last 6 Months	2,297	76%	
First Aid BandAid/Topical Antibiotic Remedies (Non-Prescription) Use	2,295	76%	
Important To Respect Customs And Beliefs	2,267	75%	

This mission site is located in the Western of the Nevada Baptist Convention.  For more information about this need, contact the regional Church Planting Strategist:  Ryan Jones (rjones@nbcsbc.org)