REACHING CARSON CITY, CARSON CITY, NV
This location has been identified as one of the top areas in Nevada in need of new churches.  This report has been written to assist you in gaining an understanding of where God has gathered concentrations of people in need of Him in order that your church can focus your efforts and resources where He is at work and the need is greatest.  May this report assist your church in hearing God’s invitation to join Him where He is calling.

During the night a vision appeared to Paul: a Macedonian man was standing and pleading with him, "Cross over to Macedonia and help us!"  After he had seen the vision, we immediately made efforts to set out for Macedonia, concluding that God had called us to evangelize them.  Acts 10:9-10

LOCATION SUMMARY
The table below identifies the center of the smallest ring in the map above.  The location data provides various types of identification to better describe the location.  The GIS data can be used to map the location in Google maps or Google Earth.

Central Street Address	1101-1189 Goldfield Ave	GIS Latitude	39.163870	
Subdivision		GIS Longitude	-119.756770	
Zip Code	89701	Sitescape Category	Townscape	
State Region	Western	Sitescape Group	Large Towns	
Association	Sierra Baptist Association			

POPULATION & HOUSEHOLD BAND COMPOSITION
Below are listed the total number of people and the total number of households corresponding to each of the 3 bands indicated on the map.

CATEGORY	COUNTY	0-3 MILES	3-7 MILES	7-10 MILES	
2010 Population	55,261	50,811	11,944	9,223	
2010 Households	21,364	20,149	3,985	3,608	
2010 Group Quarters	3,221	1,690	1,531	1	

TOP COMMUNITY TYPES
The largest type of community within this area is affluent, white-collar families. Approximately 5676 households within the 0-3 mile band as indicated on the map fall into this description.

COMMUNITY	0-3 MI BAND	HHLDS	PERCENT	
Upscale Communities	Affluent, White-collar Families	5,676	28.17%	
Mainstay Communities	Established, Diverse Households	5,454	27.07%	
Working Communities	Blue-collar, Working Families	5,356	26.58%	

TOP LIFESTYLE SEGMENTS
The largest type of lifestyle within this area is the Prime Middle America segment. Approximately 914 households within the 0-3 mile band as indicated on the map fall into this description.

LIFESTYLE	DESCRIPTOR	HHLDS	PERCENT	
Prime Middle America
(65.13% unreached)	A mix of young, upper-middle-class couples and families living in both small towns and mid-sized cities working in well paying white-collar and blue-collar jobs	914	4.54%	
Moderate Conventionalists
(67.18% unreached)	Highly mobile, middle-class singles and childless couples living in modest homes, semi detached houses and apartments scattered throughout second-tier cities	864	4.29%	
Aspiring Hispania
(67.25% unreached)	Young, married and single Hispanic households earning lower-middle-class incomes and living in urban gateway communities 	552	2.74%	

EVANGELSCAPE: SPIRITUAL INDICATORS
The numbers in this segment communicate the most compelling reasons why this community needs churches and believers to intercede in missional prayer and activity.  This community needs eternal transformation that only comes by way of the gospel and the working of the Holy Spirit.

SPIRITUALITY INDICATOR	COUNTY HHLDS	COUNTY %	BAND HHLDS	BAND %	
Unreached	14,666	68.65%	13,823	68.6%	
Religious but NOT Evangelical	3,271	15.31%	3,074	15.26%	
Spiritual but NOT Evangelical	2,483	11.62%	2,326	11.55%	
Non-Evangelical but NOT Interested	8,912	41.71%	8,423	41.8%	

CHURCHSCAPE: SPIRITUAL INDICATORS
The indicators below reveal a snapshot of the extent of evangelical presence in the focus community.  The last item in this section reveals how many churches are needed in order to have a minimum of one church for every 2000 hhlds (4000 –5000 people).

SPIRITUALITY INDICATOR	COUNTY	COUNTY %	3 MI RING	RING %	
Active Evangelical HHlds	1,470	7%	1,388	7%	
Inactive Evangelical HHlds	5,229	24%	4,936	24%	
# New Churches Needed	11	10	

MISSIONSCAPE: CULTURAL BRIDGES
Cultural bridges are those characteristics that could be used to build relationships with people in the lifestyle group. Various activities, interests, or opinions represented among the consumer behavior characteristics of the lifestyle group offer ways for believers to build relationships with people in the lifestyle group and through that relationship impact them for Christ.

CULTURAL BRIDGE	#HHlds	%HHlds	
Fast Food/Drive-In Restaurant-Visit Any	17,047	85%	
Family Restaurants/Steak Houses-Visit Any	16,495	82%	
Home Personal Computer-HH Own	15,749	78%	
First Aid BandAid/Topical Antibiotic Remedies (Non-Prescription) Use	14,577	72%	
Ailments Last Yr-Any Ailment	13,658	68%	
Listening To Music	13,301	66%	
Movies-Attended Movie In Last 6 Months	13,234	66%	

This mission site is located in the Western of the Nevada Baptist Convention.  For more information about this need, contact the regional Church Planting Strategist:  Ryan Jones (rjones@nbcsbc.org)