REACHING BAY MINETTE, BALDWIN, AL
This location has been identified as one of the top areas in Alabama in need of new churches.  This report has been written to assist you in gaining an understanding of where God has gathered concentrations of people in need of Him in order that your church can focus your efforts and resources where He is at work and the need is greatest.  May this report assist your church in hearing God’s invitation to join Him where He is calling.

During the night a vision appeared to Paul: a Macedonian man was standing and pleading with him, "Cross over to Macedonia and help us!"  After he had seen the vision, we immediately made efforts to set out for Macedonia, concluding that God had called us to evangelize them.  Acts 10:9-10

LOCATION SUMMARY
The table below identifies the center of the smallest ring in the map above.  The location data provides various types of identification to better describe the location.  The GIS data can be used to map the location in Google maps or Google Earth.

Central Street Address	1404 N Day Ave	GIS Latitude	30.895440	
Subdivision		GIS Longitude	-87.786000	
Zip Code	36507	Sitescape Category	Townscape	
State Region	Gulf Coast Region	Sitescape Group	Small Towns	
Association	Baldwin 			

POPULATION & HOUSEHOLD BAND COMPOSITION
Below are listed the total number of people and the total number of households corresponding to each of the 3 bands indicated on the map.

CATEGORY	COUNTY	0-3 MILES	3-7 MILES	7-10 MILES	
2010 Population	183,407	11,197	6,432	3,734	
2010 Households	73,952	4,076	2,401	1,457	
2010 Group Quarters	2,340	779	69	0	

TOP COMMUNITY TYPES
The largest type of community within this area is blue-collar, working families. Approximately 1479 households within the 0-3 mile band as indicated on the map fall into this description.

COMMUNITY	0-3 MI BAND	HHLDS	PERCENT	
Working Communities	Blue-collar, Working Families	1,479	36.29%	
Urban Communities	High Density, Inner-city Neighborhoods	1,157	28.39%	
Aspiring Communities	Young Singles / Aspiring-Multihousing	420	10.31%	

TOP LIFESTYLE SEGMENTS
The largest type of lifestyle within this area is the Steadfast Conservative segment. Approximately 821 households within the 0-3 mile band as indicated on the map fall into this description.

LIFESTYLE	DESCRIPTOR	HHLDS	PERCENT	
Steadfast Conservative
(68.53% unreached)	Home to high-school educated mature singles and couples living in middle-class urban blue-collar neighborhoods  	821	20.14%	
Struggling city Centers
(67.80% unreached)	Young, single and single-parent minority renters living in very low-income city neighborhoods throughout the South  	758	18.6%	
Minority Metro Communities
(74.06% unreached)	Concentrated in inner-ring suburbs, these married couples and single-parent minorities earn above-average incomes from a mix of service industry and white-collar jobs in transportation, health care, education and public administration 	416	10.21%	

EVANGELSCAPE: SPIRITUAL INDICATORS
The numbers in this segment communicate the most compelling reasons why this community needs churches and believers to intercede in missional prayer and activity.  This community needs eternal transformation that only comes by way of the gospel and the working of the Holy Spirit.

SPIRITUALITY INDICATOR	COUNTY HHLDS	COUNTY %	BAND HHLDS	BAND %	
Unreached	49,252	66.6%	2,707	66.42%	
Religious but NOT Evangelical	11,368	15.37%	785	19.25%	
Spiritual but NOT Evangelical	8,817	11.92%	316	7.75%	
Non-Evangelical but NOT Interested	29,148	39.42%	1,649	40.46%	

CHURCHSCAPE: SPIRITUAL INDICATORS
The indicators below reveal a snapshot of the extent of evangelical presence in the focus community.  The last item in this section reveals how many churches are needed in order to have a minimum of one church for every 2000 hhlds (4000 –5000 people).

SPIRITUALITY INDICATOR	COUNTY	COUNTY %	3 MI RING	RING %	
Active Evangelical HHlds	10,840	15%	600	15%	
Inactive Evangelical HHlds	13,859	19%	768	19%	
# New Churches Needed	0	0	

MISSIONSCAPE: CULTURAL BRIDGES
Cultural bridges are those characteristics that could be used to build relationships with people in the lifestyle group. Various activities, interests, or opinions represented among the consumer behavior characteristics of the lifestyle group offer ways for believers to build relationships with people in the lifestyle group and through that relationship impact them for Christ.

CULTURAL BRIDGE	#HHlds	%HHlds	
Fast Food/Drive-In Restaurant-Visit Any	3,555	87%	
Family Restaurants/Steak Houses-Visit Any	3,233	79%	
Home Personal Computer-HH Own	2,847	70%	
First Aid BandAid/Topical Antibiotic Remedies (Non-Prescription) Use	2,845	70%	
Ailments Last Yr-Any Ailment	2,740	67%	
Listening To Music	2,684	66%	
Movies-Attended Movie In Last 6 Months	2,561	63%	

This mission site is located in the Gulf Coast Region of the Alabama State Board of Missions.  For more information about this need, contact the regional Church Planting Strategist:  Otis Corbitt (ocorbitt@alsbom.org)