REACHING SILVERHILL, BALDWIN, AL
This location has been identified as one of the top areas in Alabama in need of new churches.  This report has been written to assist you in gaining an understanding of where God has gathered concentrations of people in need of Him in order that your church can focus your efforts and resources where He is at work and the need is greatest.  May this report assist your church in hearing God’s invitation to join Him where He is calling.

During the night a vision appeared to Paul: a Macedonian man was standing and pleading with him, "Cross over to Macedonia and help us!"  After he had seen the vision, we immediately made efforts to set out for Macedonia, concluding that God had called us to evangelize them.  Acts 10:9-10

LOCATION SUMMARY
The table below identifies the center of the smallest ring in the map above.  The location data provides various types of identification to better describe the location.  The GIS data can be used to map the location in Google maps or Google Earth.

Central Street Address	21735 Sanca Ln	GIS Latitude	30.542190	
Subdivision		GIS Longitude	-87.725520	
Zip Code	36576	Sitescape Category	Townscape	
State Region	Gulf Coast Region	Sitescape Group	Medium Towns	
Association	Baldwin 			

POPULATION & HOUSEHOLD BAND COMPOSITION
Below are listed the total number of people and the total number of households corresponding to each of the 3 bands indicated on the map.

CATEGORY	COUNTY	0-3 MILES	3-7 MILES	7-10 MILES	
2010 Population	183,407	8,808	17,943	35,114	
2010 Households	73,952	3,353	6,601	13,878	
2010 Group Quarters	2,340	39	561	390	

TOP COMMUNITY TYPES
The largest type of community within this area is blue-collar, working families. Approximately 1134 households within the 0-3 mile band as indicated on the map fall into this description.

COMMUNITY	0-3 MI BAND	HHLDS	PERCENT	
Working Communities	Blue-collar, Working Families	1,134	33.81%	
Mainstay Communities	Established, Diverse Households	1,050	31.31%	
Country Communities	Rural, Agri. & Mining Families	1,022	30.47%	

TOP LIFESTYLE SEGMENTS
The largest type of lifestyle within this area is the Steadfast Conservative segment. Approximately 991 households within the 0-3 mile band as indicated on the map fall into this description.

LIFESTYLE	DESCRIPTOR	HHLDS	PERCENT	
Steadfast Conservative
(68.53% unreached)	Home to high-school educated mature singles and couples living in middle-class urban blue-collar neighborhoods  	991	29.56%	
Rural Southern Living
(58.60% unreached)	Low income, blue-collar couples and families scattered in sparsely settled mobile home communities across the South	914	27.26%	
Family Convenience
(63.76% unreached)	Sprawling families living in remote towns and military bases containing dual-income couples working at skilled blue-collar jobs in manufacturing and construction as well as in the military	547	16.31%	

EVANGELSCAPE: SPIRITUAL INDICATORS
The numbers in this segment communicate the most compelling reasons why this community needs churches and believers to intercede in missional prayer and activity.  This community needs eternal transformation that only comes by way of the gospel and the working of the Holy Spirit.

SPIRITUALITY INDICATOR	COUNTY HHLDS	COUNTY %	BAND HHLDS	BAND %	
Unreached	49,252	66.6%	2,156	64.31%	
Religious but NOT Evangelical	11,368	15.37%	461	13.75%	
Spiritual but NOT Evangelical	8,817	11.92%	412	12.3%	
Non-Evangelical but NOT Interested	29,148	39.42%	1,283	38.26%	

CHURCHSCAPE: SPIRITUAL INDICATORS
The indicators below reveal a snapshot of the extent of evangelical presence in the focus community.  The last item in this section reveals how many churches are needed in order to have a minimum of one church for every 2000 hhlds (4000 –5000 people).

SPIRITUALITY INDICATOR	COUNTY	COUNTY %	3 MI RING	RING %	
Active Evangelical HHlds	10,840	15%	526	16%	
Inactive Evangelical HHlds	13,859	19%	672	20%	
# New Churches Needed	0	0	

MISSIONSCAPE: CULTURAL BRIDGES
Cultural bridges are those characteristics that could be used to build relationships with people in the lifestyle group. Various activities, interests, or opinions represented among the consumer behavior characteristics of the lifestyle group offer ways for believers to build relationships with people in the lifestyle group and through that relationship impact them for Christ.

CULTURAL BRIDGE	#HHlds	%HHlds	
Fast Food/Drive-In Restaurant-Visit Any	2,949	88%	
Family Restaurants/Steak Houses-Visit Any	2,866	85%	
Home Personal Computer-HH Own	2,768	83%	
First Aid BandAid/Topical Antibiotic Remedies (Non-Prescription) Use	2,516	75%	
Ailments Last Yr-Any Ailment	2,314	69%	
Listening To Music	2,310	69%	
Like To Have Circle Of Close Friends	2,267	68%	

This mission site is located in the Gulf Coast Region of the Alabama State Board of Missions.  For more information about this need, contact the regional Church Planting Strategist:  Otis Corbitt (ocorbitt@alsbom.org)