REACHING FAIRHOPE, BALDWIN, AL
This location has been identified as one of the top areas in Alabama in need of new churches.  This report has been written to assist you in gaining an understanding of where God has gathered concentrations of people in need of Him in order that your church can focus your efforts and resources where He is at work and the need is greatest.  May this report assist your church in hearing God’s invitation to join Him where He is calling.

During the night a vision appeared to Paul: a Macedonian man was standing and pleading with him, "Cross over to Macedonia and help us!"  After he had seen the vision, we immediately made efforts to set out for Macedonia, concluding that God had called us to evangelize them.  Acts 10:9-10

LOCATION SUMMARY
The table below identifies the center of the smallest ring in the map above.  The location data provides various types of identification to better describe the location.  The GIS data can be used to map the location in Google maps or Google Earth.

Central Street Address	400-410 Jasmine Ave	GIS Latitude	30.531510	
Subdivision		GIS Longitude	-87.892900	
Zip Code	36532	Sitescape Category	Townscape	
State Region	Gulf Coast Region	Sitescape Group	Medium Towns	
Association	Baldwin 			

POPULATION & HOUSEHOLD BAND COMPOSITION
Below are listed the total number of people and the total number of households corresponding to each of the 3 bands indicated on the map.

CATEGORY	COUNTY	0-3 MILES	3-7 MILES	7-10 MILES	
2010 Population	183,407	18,469	23,639	30,937	
2010 Households	73,952	7,902	9,079	12,044	
2010 Group Quarters	2,340	342	122	611	

TOP COMMUNITY TYPES
The largest type of community within this area is affluent, white-collar families. Approximately 2529 households within the 0-3 mile band as indicated on the map fall into this description.

COMMUNITY	0-3 MI BAND	HHLDS	PERCENT	
Upscale Communities	Affluent, White-collar Families	2,529	32%	
Mainstay Communities	Established, Diverse Households	2,296	29.06%	
Country Communities	Rural, Agri. & Mining Families	1,052	13.31%	

TOP LIFESTYLE SEGMENTS
The largest type of lifestyle within this area is the Professional Urbanites segment. Approximately 881 households within the 0-3 mile band as indicated on the map fall into this description.

LIFESTYLE	DESCRIPTOR	HHLDS	PERCENT	
Professional Urbanites
(72.30% unreached)	An upper-middle-class retirement oasis in the metropolitan sprawl containing very active empty nesting couples and older singles 	881	11.15%	
Comfy Country Living
(61.13% unreached)	Older, empty-nesting college-educated couples and retirees reside in quiet small-town communities	838	10.6%	
Family Convenience
(63.76% unreached)	Sprawling families living in remote towns and military bases containing dual-income couples working at skilled blue-collar jobs in manufacturing and construction as well as in the military	584	7.39%	

EVANGELSCAPE: SPIRITUAL INDICATORS
The numbers in this segment communicate the most compelling reasons why this community needs churches and believers to intercede in missional prayer and activity.  This community needs eternal transformation that only comes by way of the gospel and the working of the Holy Spirit.

SPIRITUALITY INDICATOR	COUNTY HHLDS	COUNTY %	BAND HHLDS	BAND %	
Unreached	49,252	66.6%	5,358	67.81%	
Religious but NOT Evangelical	11,368	15.37%	1,284	16.25%	
Spiritual but NOT Evangelical	8,817	11.92%	913	11.55%	
Non-Evangelical but NOT Interested	29,148	39.42%	3,168	40.09%	

CHURCHSCAPE: SPIRITUAL INDICATORS
The indicators below reveal a snapshot of the extent of evangelical presence in the focus community.  The last item in this section reveals how many churches are needed in order to have a minimum of one church for every 2000 hhlds (4000 –5000 people).

SPIRITUALITY INDICATOR	COUNTY	COUNTY %	3 MI RING	RING %	
Active Evangelical HHlds	10,840	15%	1,116	14%	
Inactive Evangelical HHlds	13,859	19%	1,427	18%	
# New Churches Needed	0	2	

MISSIONSCAPE: CULTURAL BRIDGES
Cultural bridges are those characteristics that could be used to build relationships with people in the lifestyle group. Various activities, interests, or opinions represented among the consumer behavior characteristics of the lifestyle group offer ways for believers to build relationships with people in the lifestyle group and through that relationship impact them for Christ.

CULTURAL BRIDGE	#HHlds	%HHlds	
Family Restaurants/Steak Houses-Visit Any	6,732	85%	
Fast Food/Drive-In Restaurant-Visit Any	6,664	84%	
Home Personal Computer-HH Own	6,353	80%	
First Aid BandAid/Topical Antibiotic Remedies (Non-Prescription) Use	5,986	76%	
Listening To Music	5,501	70%	
Ailments Last Yr-Any Ailment	5,466	69%	
Movies-Attended Movie In Last 6 Months	5,334	68%	

This mission site is located in the Gulf Coast Region of the Alabama State Board of Missions.  For more information about this need, contact the regional Church Planting Strategist:  Otis Corbitt (ocorbitt@alsbom.org)