REACHING FAIRHOPE, BALDWIN, AL
This location has been identified as one of the top areas in Alabama in need of new churches.  This report has been written to assist you in gaining an understanding of where God has gathered concentrations of people in need of Him in order that your church can focus your efforts and resources where He is at work and the need is greatest.  May this report assist your church in hearing God’s invitation to join Him where He is calling.

During the night a vision appeared to Paul: a Macedonian man was standing and pleading with him, "Cross over to Macedonia and help us!"  After he had seen the vision, we immediately made efforts to set out for Macedonia, concluding that God had called us to evangelize them.  Acts 10:9-10

LOCATION SUMMARY
The table below identifies the center of the smallest ring in the map above.  The location data provides various types of identification to better describe the location.  The GIS data can be used to map the location in Google maps or Google Earth.

Central Street Address	12837 Keller Rd	GIS Latitude	30.412240	
Subdivision		GIS Longitude	-87.861070	
Zip Code	36532	Sitescape Category	Townscape	
State Region	Gulf Coast Region	Sitescape Group	Small Towns	
Association	Baldwin 			

POPULATION & HOUSEHOLD BAND COMPOSITION
Below are listed the total number of people and the total number of households corresponding to each of the 3 bands indicated on the map.

CATEGORY	COUNTY	0-3 MILES	3-7 MILES	7-10 MILES	
2010 Population	183,407	3,505	14,499	23,003	
2010 Households	73,952	1,408	5,802	9,716	
2010 Group Quarters	2,340	0	76	198	

TOP COMMUNITY TYPES
The largest type of community within this area is established, diverse households. Approximately 567 households within the 0-3 mile band as indicated on the map fall into this description.

COMMUNITY	0-3 MI BAND	HHLDS	PERCENT	
Mainstay Communities	Established, Diverse Households	567	40.3%	
Upscale Communities	Affluent, White-collar Families	510	36.25%	
Working Communities	Blue-collar, Working Families	136	9.67%	

TOP LIFESTYLE SEGMENTS
The largest type of lifestyle within this area is the Urban Commuter Fam. segment. Approximately 316 households within the 0-3 mile band as indicated on the map fall into this description.

LIFESTYLE	DESCRIPTOR	HHLDS	PERCENT	
Urban Commuter Fam.
(67.14% unreached)	Upscale, college educated Baby Boomer families and couples living in comfortable, single detached homes in city neighborhoods on the metropolitan fringe	316	22.44%	
Family Convenience
(63.76% unreached)	Sprawling families living in remote towns and military bases containing dual-income couples working at skilled blue-collar jobs in manufacturing and construction as well as in the military	266	18.89%	
Prime Middle America
(65.13% unreached)	A mix of young, upper-middle-class couples and families living in both small towns and mid-sized cities working in well paying white-collar and blue-collar jobs	179	12.71%	

EVANGELSCAPE: SPIRITUAL INDICATORS
The numbers in this segment communicate the most compelling reasons why this community needs churches and believers to intercede in missional prayer and activity.  This community needs eternal transformation that only comes by way of the gospel and the working of the Holy Spirit.

SPIRITUALITY INDICATOR	COUNTY HHLDS	COUNTY %	BAND HHLDS	BAND %	
Unreached	49,252	66.6%	938	66.64%	
Religious but NOT Evangelical	11,368	15.37%	192	13.65%	
Spiritual but NOT Evangelical	8,817	11.92%	181	12.87%	
Non-Evangelical but NOT Interested	29,148	39.42%	565	40.12%	

CHURCHSCAPE: SPIRITUAL INDICATORS
The indicators below reveal a snapshot of the extent of evangelical presence in the focus community.  The last item in this section reveals how many churches are needed in order to have a minimum of one church for every 2000 hhlds (4000 –5000 people).

SPIRITUALITY INDICATOR	COUNTY	COUNTY %	3 MI RING	RING %	
Active Evangelical HHlds	10,840	15%	206	15%	
Inactive Evangelical HHlds	13,859	19%	263	19%	
# New Churches Needed	0	0	

MISSIONSCAPE: CULTURAL BRIDGES
Cultural bridges are those characteristics that could be used to build relationships with people in the lifestyle group. Various activities, interests, or opinions represented among the consumer behavior characteristics of the lifestyle group offer ways for believers to build relationships with people in the lifestyle group and through that relationship impact them for Christ.

CULTURAL BRIDGE	#HHlds	%HHlds	
Fast Food/Drive-In Restaurant-Visit Any	1,218	86%	
Family Restaurants/Steak Houses-Visit Any	1,205	86%	
Home Personal Computer-HH Own	1,179	84%	
First Aid BandAid/Topical Antibiotic Remedies (Non-Prescription) Use	1,063	76%	
HH Uses Computer For Internet/E-mail	988	70%	
Listening To Music	981	70%	
Ailments Last Yr-Any Ailment	967	69%	

This mission site is located in the Gulf Coast Region of the Alabama State Board of Missions.  For more information about this need, contact the regional Church Planting Strategist:  Otis Corbitt (ocorbitt@alsbom.org)