REACHING BIRMINGHAM, JEFFERSON, AL
This location has been identified as one of the top areas in Alabama in need of new churches.  This report has been written to assist you in gaining an understanding of where God has gathered concentrations of people in need of Him in order that your church can focus your efforts and resources where He is at work and the need is greatest.  May this report assist your church in hearing God’s invitation to join Him where He is calling.

During the night a vision appeared to Paul: a Macedonian man was standing and pleading with him, "Cross over to Macedonia and help us!"  After he had seen the vision, we immediately made efforts to set out for Macedonia, concluding that God had called us to evangelize them.  Acts 10:9-10

LOCATION SUMMARY
The table below identifies the center of the smallest ring in the map above.  The location data provides various types of identification to better describe the location.  The GIS data can be used to map the location in Google maps or Google Earth.

Central Street Address	1431-1499 Montclair Rd	GIS Latitude	33.523310	
Subdivision		GIS Longitude	-86.726820	
Zip Code	35210	Sitescape Category	Suburbscape	
State Region	North Central Region	Sitescape Group	Medium Suburbs	
Association	Birmingham			

POPULATION & HOUSEHOLD BAND COMPOSITION
Below are listed the total number of people and the total number of households corresponding to each of the 3 bands indicated on the map.

CATEGORY	COUNTY	0-1.5 MILES	1.5-3 MILES	3-7 MILES	
2010 Population	666,792	17,559	39,759	158,084	
2010 Households	269,609	7,950	15,575	68,884	
2010 Group Quarters	16,816	704	896	8,113	

TOP COMMUNITY TYPES
The largest type of community within this area is affluent, white-collar families. Approximately 2172 households within the 0-1.5 mile band as indicated on the map fall into this description.

COMMUNITY	0-1.5 MI BAND	HHLDS	PERCENT	
Upscale Communities	Affluent, White-collar Families	2,172	27.32%	
Urban Communities	High Density, Inner-city Neighborhoods	1,611	20.26%	
Mainstay Communities	Established, Diverse Households	1,440	18.11%	

TOP LIFESTYLE SEGMENTS
The largest type of lifestyle within this area is the Steadfast Conservative segment. Approximately 981 households within the 0-1.5 mile band as indicated on the map fall into this description.

LIFESTYLE	DESCRIPTOR	HHLDS	PERCENT	
Steadfast Conservative
(68.53% unreached)	Home to high-school educated mature singles and couples living in middle-class urban blue-collar neighborhoods  	981	12.34%	
Af. Amer. Neighborhoods
(69.94% unreached)	Young, working-class minority city dwellers and single-parent families with low educational levels living in older homes and low-rise apartments 	784	9.86%	
Getting By
(76.15% unreached)	Very low income minority single and single-parent households located in dense neighborhoods of small cities 	775	9.75%	

EVANGELSCAPE: SPIRITUAL INDICATORS
The numbers in this segment communicate the most compelling reasons why this community needs churches and believers to intercede in missional prayer and activity.  This community needs eternal transformation that only comes by way of the gospel and the working of the Holy Spirit.

SPIRITUALITY INDICATOR	COUNTY HHLDS	COUNTY %	BAND HHLDS	BAND %	
Unreached	188,839	70.04%	5,800	72.95%	
Religious but NOT Evangelical	59,062	21.91%	1,830	23.02%	
Spiritual but NOT Evangelical	23,159	8.59%	802	10.09%	
Non-Evangelical but NOT Interested	108,094	40.09%	3,170	39.88%	

CHURCHSCAPE: SPIRITUAL INDICATORS
The indicators below reveal a snapshot of the extent of evangelical presence in the focus community.  The last item in this section reveals how many churches are needed in order to have a minimum of one church for every 2000 hhlds (4000 –5000 people).

SPIRITUALITY INDICATOR	COUNTY	COUNTY %	3 MI RING	RING %	
Active Evangelical HHlds	60,770	23%	4,921	21%	
Inactive Evangelical HHlds	20,000	7%	1,620	7%	
# New Churches Needed	0	0	

MISSIONSCAPE: CULTURAL BRIDGES
Cultural bridges are those characteristics that could be used to build relationships with people in the lifestyle group. Various activities, interests, or opinions represented among the consumer behavior characteristics of the lifestyle group offer ways for believers to build relationships with people in the lifestyle group and through that relationship impact them for Christ.

CULTURAL BRIDGE	#HHlds	%HHlds	
Fast Food/Drive-In Restaurant-Visit Any	6,411	81%	
Family Restaurants/Steak Houses-Visit Any	6,164	78%	
Home Personal Computer-HH Own	5,965	75%	
First Aid BandAid/Topical Antibiotic Remedies (Non-Prescription) Use	5,681	71%	
Listening To Music	5,525	69%	
Movies-Attended Movie In Last 6 Months	5,449	69%	
Ailments Last Yr-Any Ailment	5,400	68%	

This mission site is located in the North Central Region of the Alabama State Board of Missions.  For more information about this need, contact the regional Church Planting Strategist:  Otis Corbitt (ocorbitt@alsbom.org)