REACHING BIRMINGHAM, JEFFERSON, AL
This location has been identified as one of the top areas in Alabama in need of new churches.  This report has been written to assist you in gaining an understanding of where God has gathered concentrations of people in need of Him in order that your church can focus your efforts and resources where He is at work and the need is greatest.  May this report assist your church in hearing God’s invitation to join Him where He is calling.

During the night a vision appeared to Paul: a Macedonian man was standing and pleading with him, "Cross over to Macedonia and help us!"  After he had seen the vision, we immediately made efforts to set out for Macedonia, concluding that God had called us to evangelize them.  Acts 10:9-10

LOCATION SUMMARY
The table below identifies the center of the smallest ring in the map above.  The location data provides various types of identification to better describe the location.  The GIS data can be used to map the location in Google maps or Google Earth.

Central Street Address	2145-2193 Centennial Dr	GIS Latitude	33.380080	
Subdivision		GIS Longitude	-86.792190	
Zip Code	35216	Sitescape Category	Suburbscape	
State Region	North Central Region	Sitescape Group	Medium Suburbs	
Association	Birmingham			

POPULATION & HOUSEHOLD BAND COMPOSITION
Below are listed the total number of people and the total number of households corresponding to each of the 3 bands indicated on the map.

CATEGORY	COUNTY	0-1.5 MILES	1.5-3 MILES	3-7 MILES	
2010 Population	666,792	16,568	35,313	133,976	
2010 Households	269,609	7,799	14,746	55,036	
2010 Group Quarters	16,816	188	347	2,200	

TOP COMMUNITY TYPES
The largest type of community within this area is young singles / aspiring-multihousing. Approximately 4714 households within the 0-1.5 mile band as indicated on the map fall into this description.

COMMUNITY	0-1.5 MI BAND	HHLDS	PERCENT	
Aspiring Communities	Young Singles / Aspiring-Multihousing	4,714	60.47%	
Upscale Communities	Affluent, White-collar Families	2,439	31.29%	
Working Communities	Blue-collar, Working Families	450	5.77%	

TOP LIFESTYLE SEGMENTS
The largest type of lifestyle within this area is the Status Conscious Consumers segment. Approximately 484 households within the 0-1.5 mile band as indicated on the map fall into this description.

LIFESTYLE	DESCRIPTOR	HHLDS	PERCENT	
Status Conscious Consumers
(70.14% unreached)	Middle-aged Baby Boomer households living in suburban neighborhoods within a manageable commute to well-paying city jobs	484	6.21%	
Steadfast Conservative
(68.53% unreached)	Home to high-school educated mature singles and couples living in middle-class urban blue-collar neighborhoods  	336	4.31%	
Dream Weavers
(71.55% unreached)	Well-off families with school age children, living an affluent, suburban version of the American Dream 	249	3.19%	

EVANGELSCAPE: SPIRITUAL INDICATORS
The numbers in this segment communicate the most compelling reasons why this community needs churches and believers to intercede in missional prayer and activity.  This community needs eternal transformation that only comes by way of the gospel and the working of the Holy Spirit.

SPIRITUALITY INDICATOR	COUNTY HHLDS	COUNTY %	BAND HHLDS	BAND %	
Unreached	188,839	70.04%	5,602	71.83%	
Religious but NOT Evangelical	59,062	21.91%	1,063	13.63%	
Spiritual but NOT Evangelical	23,159	8.59%	1,116	14.31%	
Non-Evangelical but NOT Interested	108,094	40.09%	3,423	43.89%	

CHURCHSCAPE: SPIRITUAL INDICATORS
The indicators below reveal a snapshot of the extent of evangelical presence in the focus community.  The last item in this section reveals how many churches are needed in order to have a minimum of one church for every 2000 hhlds (4000 –5000 people).

SPIRITUALITY INDICATOR	COUNTY	COUNTY %	3 MI RING	RING %	
Active Evangelical HHlds	60,770	23%	4,813	21%	
Inactive Evangelical HHlds	20,000	7%	1,584	7%	
# New Churches Needed	0	4	

MISSIONSCAPE: CULTURAL BRIDGES
Cultural bridges are those characteristics that could be used to build relationships with people in the lifestyle group. Various activities, interests, or opinions represented among the consumer behavior characteristics of the lifestyle group offer ways for believers to build relationships with people in the lifestyle group and through that relationship impact them for Christ.

CULTURAL BRIDGE	#HHlds	%HHlds	
Fast Food/Drive-In Restaurant-Visit Any	6,427	82%	
Family Restaurants/Steak Houses-Visit Any	6,269	80%	
Home Personal Computer-HH Own	6,127	79%	
First Aid BandAid/Topical Antibiotic Remedies (Non-Prescription) Use	5,636	72%	
Movies-Attended Movie In Last 6 Months	5,602	72%	
Listening To Music	5,378	69%	
Important To Respect Customs And Beliefs	5,127	66%	

This mission site is located in the North Central Region of the Alabama State Board of Missions.  For more information about this need, contact the regional Church Planting Strategist:  Otis Corbitt (ocorbitt@alsbom.org)