REACHING GADSDEN, ETOWAH, AL
This location has been identified as one of the top areas in Alabama in need of new churches.  This report has been written to assist you in gaining an understanding of where God has gathered concentrations of people in need of Him in order that your church can focus your efforts and resources where He is at work and the need is greatest.  May this report assist your church in hearing God’s invitation to join Him where He is calling.

During the night a vision appeared to Paul: a Macedonian man was standing and pleading with him, "Cross over to Macedonia and help us!"  After he had seen the vision, we immediately made efforts to set out for Macedonia, concluding that God had called us to evangelize them.  Acts 10:9-10

LOCATION SUMMARY
The table below identifies the center of the smallest ring in the map above.  The location data provides various types of identification to better describe the location.  The GIS data can be used to map the location in Google maps or Google Earth.

Central Street Address	3240 Mountain View Dr	GIS Latitude	33.907490	
Subdivision		GIS Longitude	-86.017060	
Zip Code	35907	Sitescape Category	Townscape	
State Region	Northern Region	Sitescape Group	Small Towns	
Association	Etowah 			

POPULATION & HOUSEHOLD BAND COMPOSITION
Below are listed the total number of people and the total number of households corresponding to each of the 3 bands indicated on the map.

CATEGORY	COUNTY	0-3 MILES	3-7 MILES	7-10 MILES	
2010 Population	103,858	8,380	32,889	37,908	
2010 Households	43,347	3,298	14,019	16,019	
2010 Group Quarters	2,067	79	771	1,012	

TOP COMMUNITY TYPES
The largest type of community within this area is affluent, white-collar families. Approximately 1909 households within the 0-3 mile band as indicated on the map fall into this description.

COMMUNITY	0-3 MI BAND	HHLDS	PERCENT	
Upscale Communities	Affluent, White-collar Families	1,909	57.87%	
Mainstay Communities	Established, Diverse Households	972	29.46%	
Country Communities	Rural, Agri. & Mining Families	315	9.55%	

TOP LIFESTYLE SEGMENTS
The largest type of lifestyle within this area is the Small Town Success segment. Approximately 617 households within the 0-3 mile band as indicated on the map fall into this description.

LIFESTYLE	DESCRIPTOR	HHLDS	PERCENT	
Small Town Success
(69.25% unreached)	White-collar, college educated, middle-aged working couples living in newly developed subdivisions outside the nation's beltways	617	18.71%	
Family Convenience
(63.76% unreached)	Sprawling families living in remote towns and military bases containing dual-income couples working at skilled blue-collar jobs in manufacturing and construction as well as in the military	396	12.01%	
Prime Middle America
(65.13% unreached)	A mix of young, upper-middle-class couples and families living in both small towns and mid-sized cities working in well paying white-collar and blue-collar jobs	395	11.98%	

EVANGELSCAPE: SPIRITUAL INDICATORS
The numbers in this segment communicate the most compelling reasons why this community needs churches and believers to intercede in missional prayer and activity.  This community needs eternal transformation that only comes by way of the gospel and the working of the Holy Spirit.

SPIRITUALITY INDICATOR	COUNTY HHLDS	COUNTY %	BAND HHLDS	BAND %	
Unreached	28,000	64.59%	2,224	67.45%	
Religious but NOT Evangelical	7,151	16.5%	467	14.16%	
Spiritual but NOT Evangelical	3,954	9.12%	423	12.84%	
Non-Evangelical but NOT Interested	17,108	39.47%	1,334	40.45%	

CHURCHSCAPE: SPIRITUAL INDICATORS
The indicators below reveal a snapshot of the extent of evangelical presence in the focus community.  The last item in this section reveals how many churches are needed in order to have a minimum of one church for every 2000 hhlds (4000 –5000 people).

SPIRITUALITY INDICATOR	COUNTY	COUNTY %	3 MI RING	RING %	
Active Evangelical HHlds	10,585	24%	741	22%	
Inactive Evangelical HHlds	4,762	11%	333	10%	
# New Churches Needed	0	0	

MISSIONSCAPE: CULTURAL BRIDGES
Cultural bridges are those characteristics that could be used to build relationships with people in the lifestyle group. Various activities, interests, or opinions represented among the consumer behavior characteristics of the lifestyle group offer ways for believers to build relationships with people in the lifestyle group and through that relationship impact them for Christ.

CULTURAL BRIDGE	#HHlds	%HHlds	
Family Restaurants/Steak Houses-Visit Any	2,878	87%	
Fast Food/Drive-In Restaurant-Visit Any	2,853	87%	
Home Personal Computer-HH Own	2,780	84%	
First Aid BandAid/Topical Antibiotic Remedies (Non-Prescription) Use	2,534	77%	
HH Uses Computer For Internet/E-mail	2,398	73%	
Listening To Music	2,328	71%	
Important To Respect Customs And Beliefs	2,317	70%	

This mission site is located in the Northern Region of the Alabama State Board of Missions.  For more information about this need, contact the regional Church Planting Strategist:  Otis Corbitt (ocorbitt@alsbom.org)