REACHING HAMILTON, MARION, AL
This location has been identified as one of the top areas in Alabama in need of new churches.  This report has been written to assist you in gaining an understanding of where God has gathered concentrations of people in need of Him in order that your church can focus your efforts and resources where He is at work and the need is greatest.  May this report assist your church in hearing God’s invitation to join Him where He is calling.

During the night a vision appeared to Paul: a Macedonian man was standing and pleading with him, "Cross over to Macedonia and help us!"  After he had seen the vision, we immediately made efforts to set out for Macedonia, concluding that God had called us to evangelize them.  Acts 10:9-10

LOCATION SUMMARY
The table below identifies the center of the smallest ring in the map above.  The location data provides various types of identification to better describe the location.  The GIS data can be used to map the location in Google maps or Google Earth.

Central Street Address	183-276 Southvale Ave	GIS Latitude	34.163610	
Subdivision		GIS Longitude	-87.991150	
Zip Code	35570	Sitescape Category	Townscape	
State Region	Northern Region	Sitescape Group	Small Towns	
Association	Marion 			

POPULATION & HOUSEHOLD BAND COMPOSITION
Below are listed the total number of people and the total number of households corresponding to each of the 3 bands indicated on the map.

CATEGORY	COUNTY	0-3 MILES	3-7 MILES	7-10 MILES	
2010 Population	28,925	4,860	4,097	2,150	
2010 Households	12,911	2,111	1,774	981	
2010 Group Quarters	918	579	120	0	

TOP COMMUNITY TYPES
The largest type of community within this area is rural, agri. & mining families. Approximately 833 households within the 0-3 mile band as indicated on the map fall into this description.

COMMUNITY	0-3 MI BAND	HHLDS	PERCENT	
Country Communities	Rural, Agri. & Mining Families	833	39.48%	
Working Communities	Blue-collar, Working Families	702	33.27%	
Mainstay Communities	Established, Diverse Households	225	10.66%	

TOP LIFESTYLE SEGMENTS
The largest type of lifestyle within this area is the Small Town Connections segment. Approximately 558 households within the 0-3 mile band as indicated on the map fall into this description.

LIFESTYLE	DESCRIPTOR	HHLDS	PERCENT	
Small Town Connections
(58.04% unreached)	Relatively young high-school educated couples and single households living in older houses and mobile homes earning lower-middle-class incomes 	558	26.43%	
Steadfast Conservative
(68.53% unreached)	Home to high-school educated mature singles and couples living in middle-class urban blue-collar neighborhoods  	274	12.98%	
Grass-Roots Living
(69.62% unreached)	Less educated, racially diverse mix of middle-aged couples, families and singles living in lower-middle-class rural villages and aging industrial towns throughout the Midwest and South 	176	8.34%	

EVANGELSCAPE: SPIRITUAL INDICATORS
The numbers in this segment communicate the most compelling reasons why this community needs churches and believers to intercede in missional prayer and activity.  This community needs eternal transformation that only comes by way of the gospel and the working of the Holy Spirit.

SPIRITUALITY INDICATOR	COUNTY HHLDS	COUNTY %	BAND HHLDS	BAND %	
Unreached	7,293	56.48%	1,276	60.43%	
Religious but NOT Evangelical	1,398	10.83%	243	11.51%	
Spiritual but NOT Evangelical	1,072	8.31%	221	10.45%	
Non-Evangelical but NOT Interested	4,832	37.43%	813	38.5%	

CHURCHSCAPE: SPIRITUAL INDICATORS
The indicators below reveal a snapshot of the extent of evangelical presence in the focus community.  The last item in this section reveals how many churches are needed in order to have a minimum of one church for every 2000 hhlds (4000 –5000 people).

SPIRITUALITY INDICATOR	COUNTY	COUNTY %	3 MI RING	RING %	
Active Evangelical HHlds	4,756	37%	706	33%	
Inactive Evangelical HHlds	863	7%	128	6%	
# New Churches Needed	0	0	

MISSIONSCAPE: CULTURAL BRIDGES
Cultural bridges are those characteristics that could be used to build relationships with people in the lifestyle group. Various activities, interests, or opinions represented among the consumer behavior characteristics of the lifestyle group offer ways for believers to build relationships with people in the lifestyle group and through that relationship impact them for Christ.

CULTURAL BRIDGE	#HHlds	%HHlds	
Fast Food/Drive-In Restaurant-Visit Any	1,842	87%	
Family Restaurants/Steak Houses-Visit Any	1,710	81%	
First Aid BandAid/Topical Antibiotic Remedies (Non-Prescription) Use	1,546	73%	
Home Personal Computer-HH Own	1,488	71%	
Ailments Last Yr-Any Ailment	1,458	69%	
Listening To Music	1,363	65%	
Like To Have Circle Of Close Friends	1,352	64%	

This mission site is located in the Northern Region of the Alabama State Board of Mission.  For more information about this need, contact the regional Church Planting Strategist:  Otis Corbitt (ocorbitt@alsbom.org)