REACHING MOBILE, MOBILE, AL
This location has been identified as one of the top areas in Alabama in need of new churches.  This report has been written to assist you in gaining an understanding of where God has gathered concentrations of people in need of Him in order that your church can focus your efforts and resources where He is at work and the need is greatest.  May this report assist your church in hearing God’s invitation to join Him where He is calling.

During the night a vision appeared to Paul: a Macedonian man was standing and pleading with him, "Cross over to Macedonia and help us!"  After he had seen the vision, we immediately made efforts to set out for Macedonia, concluding that God had called us to evangelize them.  Acts 10:9-10

LOCATION SUMMARY
The table below identifies the center of the smallest ring in the map above.  The location data provides various types of identification to better describe the location.  The GIS data can be used to map the location in Google maps or Google Earth.

Central Street Address	3767 Amruth Dr	GIS Latitude	30.680470	
Subdivision		GIS Longitude	-88.139260	
Zip Code	36608	Sitescape Category	Suburbscape	
State Region	Gulf Coast Region	Sitescape Group	Medium Suburbs	
Association	Mobile 			

POPULATION & HOUSEHOLD BAND COMPOSITION
Below are listed the total number of people and the total number of households corresponding to each of the 3 bands indicated on the map.

CATEGORY	COUNTY	0-1.5 MILES	1.5-3 MILES	3-7 MILES	
2010 Population	414,958	16,826	49,299	183,820	
2010 Households	159,010	7,229	20,631	70,783	
2010 Group Quarters	9,711	1,271	2,269	4,812	

TOP COMMUNITY TYPES
The largest type of community within this area is high density, inner-city neighborhoods. Approximately 2790 households within the 0-1.5 mile band as indicated on the map fall into this description.

COMMUNITY	0-1.5 MI BAND	HHLDS	PERCENT	
Urban Communities	High Density, Inner-city Neighborhoods	2,790	38.61%	
Aspiring Communities	Young Singles / Aspiring-Multihousing	1,664	23.02%	
Upscale Communities	Affluent, White-collar Families	1,581	21.88%	

TOP LIFESTYLE SEGMENTS
The largest type of lifestyle within this area is the Dream Weavers segment. Approximately 808 households within the 0-1.5 mile band as indicated on the map fall into this description.

LIFESTYLE	DESCRIPTOR	HHLDS	PERCENT	
Dream Weavers
(71.55% unreached)	Well-off families with school age children, living an affluent, suburban version of the American Dream 	808	11.18%	
Young Cosmopolitans
(78.30% unreached)	Residents are young, single, college educated and earning upper-middle-class incomes as white-collar professionals, managers and executives living in luxury apartments and condos in fast growing cities 	732	10.13%	
New Generation Activists
(67.34% unreached)	Less educated, young, low income minority singles and single-parent families concentrated in the nation's inner cities 	698	9.66%	

EVANGELSCAPE: SPIRITUAL INDICATORS
The numbers in this segment communicate the most compelling reasons why this community needs churches and believers to intercede in missional prayer and activity.  This community needs eternal transformation that only comes by way of the gospel and the working of the Holy Spirit.

SPIRITUALITY INDICATOR	COUNTY HHLDS	COUNTY %	BAND HHLDS	BAND %	
Unreached	108,949	68.52%	5,200	71.94%	
Religious but NOT Evangelical	31,903	20.06%	1,440	19.92%	
Spiritual but NOT Evangelical	14,612	9.19%	792	10.95%	
Non-Evangelical but NOT Interested	63,325	39.82%	2,974	41.14%	

CHURCHSCAPE: SPIRITUAL INDICATORS
The indicators below reveal a snapshot of the extent of evangelical presence in the focus community.  The last item in this section reveals how many churches are needed in order to have a minimum of one church for every 2000 hhlds (4000 –5000 people).

SPIRITUALITY INDICATOR	COUNTY	COUNTY %	3 MI RING	RING %	
Active Evangelical HHlds	28,249	18%	4,611	17%	
Inactive Evangelical HHlds	21,812	14%	3,561	13%	
# New Churches Needed	0	0	

MISSIONSCAPE: CULTURAL BRIDGES
Cultural bridges are those characteristics that could be used to build relationships with people in the lifestyle group. Various activities, interests, or opinions represented among the consumer behavior characteristics of the lifestyle group offer ways for believers to build relationships with people in the lifestyle group and through that relationship impact them for Christ.

CULTURAL BRIDGE	#HHlds	%HHlds	
Fast Food/Drive-In Restaurant-Visit Any	5,867	81%	
Family Restaurants/Steak Houses-Visit Any	5,423	75%	
Home Personal Computer-HH Own	5,070	70%	
First Aid BandAid/Topical Antibiotic Remedies (Non-Prescription) Use	4,971	69%	
Listening To Music	4,960	69%	
Movies-Attended Movie In Last 6 Months	4,953	69%	
Ailments Last Yr-Any Ailment	4,561	63%	

This mission site is located in the Gulf Coast Region of the Alabama State Board of Missions.  For more information about this need, contact the regional Church Planting Strategist:  Otis Corbitt (ocorbitt@alsbom.org)