REACHING MOBILE, MOBILE, AL
This location has been identified as one of the top areas in Alabama in need of new churches.  This report has been written to assist you in gaining an understanding of where God has gathered concentrations of people in need of Him in order that your church can focus your efforts and resources where He is at work and the need is greatest.  May this report assist your church in hearing God’s invitation to join Him where He is calling.

During the night a vision appeared to Paul: a Macedonian man was standing and pleading with him, "Cross over to Macedonia and help us!"  After he had seen the vision, we immediately made efforts to set out for Macedonia, concluding that God had called us to evangelize them.  Acts 10:9-10

LOCATION SUMMARY
The table below identifies the center of the smallest ring in the map above.  The location data provides various types of identification to better describe the location.  The GIS data can be used to map the location in Google maps or Google Earth.

Central Street Address	5820-5848 Old Shell Rd	GIS Latitude	30.689780	
Subdivision		GIS Longitude	-88.176950	
Zip Code	36608	Sitescape Category	Suburbscape	
State Region	Gulf Coast Region	Sitescape Group	Medium Suburbs	
Association	Mobile 			

POPULATION & HOUSEHOLD BAND COMPOSITION
Below are listed the total number of people and the total number of households corresponding to each of the 3 bands indicated on the map.

CATEGORY	COUNTY	0-1.5 MILES	1.5-3 MILES	3-7 MILES	
2010 Population	414,958	16,656	53,188	170,457	
2010 Households	159,010	6,658	22,480	65,469	
2010 Group Quarters	9,711	1,914	1,477	3,009	

TOP COMMUNITY TYPES
The largest type of community within this area is affluent, white-collar families. Approximately 2230 households within the 0-1.5 mile band as indicated on the map fall into this description.

COMMUNITY	0-1.5 MI BAND	HHLDS	PERCENT	
Upscale Communities	Affluent, White-collar Families	2,230	33.49%	
Aspiring Communities	Young Singles / Aspiring-Multihousing	1,967	29.54%	
Working Communities	Blue-collar, Working Families	1,447	21.73%	

TOP LIFESTYLE SEGMENTS
The largest type of lifestyle within this area is the Urban Commuter Fam. segment. Approximately 877 households within the 0-1.5 mile band as indicated on the map fall into this description.

LIFESTYLE	DESCRIPTOR	HHLDS	PERCENT	
Urban Commuter Fam.
(67.14% unreached)	Upscale, college educated Baby Boomer families and couples living in comfortable, single detached homes in city neighborhoods on the metropolitan fringe	877	13.17%	
Dream Weavers
(71.55% unreached)	Well-off families with school age children, living an affluent, suburban version of the American Dream 	722	10.84%	
Minority Metro Communities
(74.06% unreached)	Concentrated in inner-ring suburbs, these married couples and single-parent minorities earn above-average incomes from a mix of service industry and white-collar jobs in transportation, health care, education and public administration 	464	6.97%	

EVANGELSCAPE: SPIRITUAL INDICATORS
The numbers in this segment communicate the most compelling reasons why this community needs churches and believers to intercede in missional prayer and activity.  This community needs eternal transformation that only comes by way of the gospel and the working of the Holy Spirit.

SPIRITUALITY INDICATOR	COUNTY HHLDS	COUNTY %	BAND HHLDS	BAND %	
Unreached	108,949	68.52%	4,772	71.67%	
Religious but NOT Evangelical	31,903	20.06%	1,110	16.68%	
Spiritual but NOT Evangelical	14,612	9.19%	857	12.87%	
Non-Evangelical but NOT Interested	63,325	39.82%	2,809	42.2%	

CHURCHSCAPE: SPIRITUAL INDICATORS
The indicators below reveal a snapshot of the extent of evangelical presence in the focus community.  The last item in this section reveals how many churches are needed in order to have a minimum of one church for every 2000 hhlds (4000 –5000 people).

SPIRITUALITY INDICATOR	COUNTY	COUNTY %	3 MI RING	RING %	
Active Evangelical HHlds	28,249	18%	4,781	16%	
Inactive Evangelical HHlds	21,812	14%	3,691	13%	
# New Churches Needed	0	1	

MISSIONSCAPE: CULTURAL BRIDGES
Cultural bridges are those characteristics that could be used to build relationships with people in the lifestyle group. Various activities, interests, or opinions represented among the consumer behavior characteristics of the lifestyle group offer ways for believers to build relationships with people in the lifestyle group and through that relationship impact them for Christ.

CULTURAL BRIDGE	#HHlds	%HHlds	
Fast Food/Drive-In Restaurant-Visit Any	5,616	84%	
Family Restaurants/Steak Houses-Visit Any	5,514	83%	
Home Personal Computer-HH Own	5,365	81%	
First Aid BandAid/Topical Antibiotic Remedies (Non-Prescription) Use	4,911	74%	
Movies-Attended Movie In Last 6 Months	4,700	71%	
Listening To Music	4,634	70%	
HH Uses Computer For Internet/E-mail	4,469	67%	

This mission site is located in the Gulf Coast Region of the Alabama State Board of Missions.  For more information about this need, contact the regional Church Planting Strategist:  Otis Corbitt (ocorbitt@alsbom.org)